How Fashion eCommerce Stores Use Back in Stock Alerts

Fashion eCommerce stores face stockouts frequently. These stockouts build negative word-of-mouth, drive your customers to your competitors, and create negative experiences. In an industry filled with competitors, it won’t be hard for your shoppers to find another brand that sells the item that is stocked out on your Shopify store.But, how can you avoid losing customers to stockouts? By letting them subscribe to these products!Enable back in stock alerts so that shoppers can subscribe to items that are out of stock and be notified as soon as it's available. This way, shoppers can rely on you and trust your brand more, even when the item is unavailable.Read this guide to understand back in stock alerts better and how they work.In this guide, we are digging deeper into the importance of back-in-stock alerts for fashion eCommerce stores and how you can set them up on your Shopify store.

Why Do Fashion eCommerce Stores Need to Set Up Back in Stock

1. With a large inventory, fashion eCommerce stores have a harder time predicting stockout trends

Many fashion stores have a large inventory to manage, including multiple color and size variants. Oftentimes, even with a streamlined inventory management process in place, you may end up missing out on identifying products that are low on stock or have run out. However, by enabling the back in stock notification automation, shoppers who land on the pages of products that are stocked out can subscribe to be notified about its availability.So, when the item is restocked, your shoppers can easily come back to buy, ensuring you don’t lose out on sales.

notify me popup shopify

Also read:How to manage inventory on Shopify and capture purchase intent

2. Allows you to understand shopper intent and product popularity

Shoppers’ interests are constantly changing. You can anticipate these needs better through back-in-stock alerts. Understand shopper intent and learn which products are more popular by capturing subscriptions on stock-outs. So, for instance, you may find that two different types of products— a blazer and a lounge shirt— are stocked out. Due to more work from home routines, shoppers would be subscribing to the lounge shirt more than the blazer. With this insight, you can restock fewer blazers so that you are making your inventory leaner.

3. Understand product popularity before it is launched

Not sure if a new product will be received well by your customers? Use the back in stock automation to gauge shopper response over a soon-to-be-launched product. You can place a subscription widget on unreleased items to capture subscriptions to learn how many of your shoppers are interested in buying the item. This can help you build hype around the upcoming products and plan your stock better to ensure you can cater to these subscribed shoppers.To remain better prepared, use a Shopify analytics app like RevTap to identify your best-selling products.

4. Create a sense of FOMO

If you are selling limited edition items and are stocked out, you can use this stocked out period to create FOMO (Fear of Missing Out) among your shoppers, getting them to sign up and be the first to shop as soon as the item is restocked. FOMO is a powerful tactic when selling online, allowing you to entice shoppers to take action like subscribing to be notified about the item or getting them to make a purchase.

How to Set Up Back in Stock for Fashion Brands

Setting up your restock alerts automation on your Shopify store is easy with the Back in Stock - Restock Alerts app. With just 3 steps, you can set up your back in stock alerts and start recovering sales that would be lost through stockouts.

1. Set up subscription form

When setting up your subscription button and form, ensure that it matches your Shopify store design and reflects your brand voice. Here are a few tips to customize your subscription form:

  • Ensure that the color of the button on your product page matches your store. You can use your brand color for this button to make it stand out.
  • Ensure that your subscription form text sounds like you. So, if you are a more nurturing brand, your copy would read— “We’re sorry about the inconvenience! We’ll be happy to let you know when the item is restocked”.
  • Keep your text short and crisp. Your copy needs to convey the benefit of subscribing or hype the product more without boring your customers.

2. Provide multiple channels for shoppers to choose from

You can set up multiple communication channels that your shoppers can choose from when subscribing. By placing multiple communication channels (like email, web push, SMS, and Facebook Messenger), you can allow your shoppers to choose the channel they prefer. Some shoppers love getting emails while others may not be comfortable sharing personal details. With multiple choices, different shoppers can pick their preference. The Back in Stock - Restock Alerts app integrates with your favorite marketing apps like Klaviyo, Postscript, and Zapier, allowing you to supercharge your back in stock automation easily.

3. Customize your in-stock message

Lastly, you need to set up your in-stock message. This is the messages shoppers receive when the item is restocked again. You can set up the template so that the message is sent automatically.We listed 4 tips to help you set up an in-stock message that is sure to increase clicks:

  • Customize your in-stock message to keep it relevant to your brand. This means matching it to your brand’s tone.
  • Add discounts that are currently running on your Shopify store. For instance, if you have free shipping offers across your store, you can add this deal within your back in stock message while the offer is available.
  • Help shoppers remember the product they subscribed to with a product name and image. This helps them recall what they subscribed to and why.
  • Display the product price within your back in stock message to show how affordable the product is.

How Fashion Nova Uses Back in Stock Emails

Fashion Nova is one of the largest fashion brands, known for its fast and affordable clothing. With its large inventory, Fashion Nova is always stocked out on one product or the other. This is why they have a sleek back in stock automation in place.With this, shoppers can click on the ‘Notify Me When Available’ button if the product is not available in the color and size they prefer. What makes this feature more striking is the button which is bright green. This catches the attention of shoppers instantly since the rest of the page is comparatively more minimal.

Fashion eCommerce Stores automate back in stock alerts

When they click on the button, shoppers can enter their details within the pop-up that appears. Shoppers can then enter their email address. Once they do, the widget will show a confirmation that they will be emailed once the item is back in stock.

Fashion eCommerce Stores  restock alerts shopify

You too can set up back in stock alerts like Fashion Nova, customizing the widget to match your Shopify store design. You can even improve on the back in stock strategy set up by the brand by providing multiple communication channels for shoppers to subscribe to, not just email.Get started with back in stock alerts with the Back in Stock - Restock Alerts app.

How to enable restock notifications on Shopify for your fashion business?

We hope this extensive guide helps you understand why this is a must need a strategy for your fashion eCommerce store. As a brand in a saturated market, you need to lower negative experiences and ensure shoppers have all they need to shop from your Shopify store. While you can’t always predict and prevent stockouts, you can set up alternatives to ensure shoppers can still come back to shop the item they had their eye on.Set up Back in Stock - Restock Alerts to allow shoppers to subscribe to stocked out products using the channels of their choice. The Shopify app lets you customize your subscription widget and in-stock message, enable as many communication channels to let shoppers choose from multiple options, and lets you analyze the performance of your back in stock automation.Here are a few more guides to get started:

What’s more, with the app’s analytics, you can understand which products have high subscriptions and which items convert better through the back in stock automation.

Set up Back in Stock - ReStock Alerts for your fashion eCommerce stores to sell more, understand customers, and lower stockout issues.

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CAINTÉ

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SpaceTek

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Andromeda Moto

Spain

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

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"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

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"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

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"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

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"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

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"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

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"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

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"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States