10 Back-in-stock Email Templates to Send Your Restock Alerts

When visitors to your website end up subscribing to back in stock email alerts, it’s a sign they’re interested in buying your product. Half the battle won, right?So, when the D-day comes, you should make sure you send them that email. But just because you know that they’re already interested, doesn’t mean you send them a boring email.It’s not always easy to bring back visitors. Some may have lost interest in the product, some may have forgotten, and some may have bought an alternative. So, you’ll have to entice them to come back to your product page via the restock email alert.In this blog, we’ve put together some kickass back in stock email templates that you can use to enthuse your customers back to your website.PS. If you don't have a Shopify back in stock app, install it here.

Back in stock email templates to get more conversions

1. FOMO restock alert email template

One way to bring back customers to your website is by using FOMO (Fear Of Missing Out) to your advantage. Arouse fear in shoppers that they might miss the chance of buying the product because it’s high in demand, stocks are limited, and selling like hotcakes.Pro tip: Use visual tactics to make the email more impactful. For instance, information meant to entice shoppers should be in bold and large font size.

Email template 1

Hey <name>The most in-demand product is back in stock on our website!(add product image)FOR ONE DAY ONLY.(add countdown timer)Limited stock.83% stock sold off.Orders yours before stocks run out again.CTA >> SHOP NOW

Email template 2

Hola <name>The item you’ve been eagerly waiting for is back on our eStore.

Avail 20% OFF

Only for back-in-stock alert subscribers.Use code ‘YES001’ to avail 20% offCTA >> Yes, I want to buy it now!Ends Wednesday, 12/05/21 at 11.59 PM

2. Incentive restock alert email

When brands offer deals and discounts, they do so to evoke emotions and encourage an action out of the shopper. Also known as the pleasure principle, incentivizing is a great hack to get your subscribers excited about making a purchase. Your incentive restocks alert email should be crafted based on your deal.Here are few deals you could offer along with your restock alert:

  • Offer free products if they buy a specific amount worth of products
  • Free shipping
  • A fixed price off
  • A percentage off
  • Give a discount on top of a discount

PS. If you frame your email right, you can even get the subscriber to buy more than what they signed up for.

Email template 1

The wait ends here!The item you wanted is back in stock.Order it today and get free shipping.(Product image)CTA >> SHOP NOW

Email template 2

Lucky You!That sold-out jacket that you loved is back in stock.Buy Now to Get 10% off and save $100 or more.And we want to give you something more.Buy items worth $600 and we’ll give you a 10% additional discount.CTA >> SHOP NOW

3. Simple restock alert email

To keep things simple and straightforward, send a basic restock alert that simply informs the subscribers that the item is back in stock and ready for them to place orders. Avoid using any kind of deals and offers and even alternative product options in this email to keep them focused on taking one action.Here are two back in stock email templates that you can use:

Email template 1

Back in stockThe Little Black Dress(Add product image)A dress that can take you from the boardroom to an evening out, effortlessly.CTA >> SHOP NOW

Email template 2

Hi <name>You had subscribed to be notified when this item is back in stock.(product image)The black executive diary is back in stock.CTA >> ORDER IT HERE

4. Upsell restock email alerts

You could use the restock email notification opportunity to upsell - offer a similar, alternative product of a higher value. You can generate 70-90% of your revenue through upselling. But make sure the upsell items provide the user additional benefits. In short, keep upselling authentic.This email tip is also important as there is a high chance that the subscriber may have bought the product you’re notifying them of, from another store.

Email template 1

The (name of item eg. mobile phone, Kindle, etc) you most wanted is back!(product image)But we have something better for you.(upsell product image)Feature 1 - Feature 2 - Feature 3Don’t miss out this time. CTA >> Order the new and upgraded (product name) at a 10% discount.Happy customers who bought it say: (add testimonial 1)(add testimonial 2)

Email template 2

Order your favorite watch is back in stock. CTA >> ORDER HERENot sure if you still want it?WE THINK YOU'LL LIKE THESE: (Product image) (Product image) (Product image)(Product image) (Product image) (Product image)CTA >> SHOP HERE

5. Cross-sell restock alert email

As a brand, it’s your job to let customers know about what you have to offer to them. Hence, cross-selling works well in restock alert emails. You recommend products that complement the products customers want to buy.For example, if you’ve restocked a phone that does not come with any accessories, recommend earphones, phone cover, SD card, etc. It’s a simple, yet highly effective way to increase sales by 30%.Cross-selling is also a way to enhance customers’ experience as they feel you’re making their lives easier and are interested in their experience. Let’s look at some awesome templates that will make this easy for you.

Email template 1

Hey there!The White Shirt you wanted is back in stock.(product image)CTA >> SHOP NOWAnd before we ship it......revamp your wardrobe with these options(Image of shorts) CTA >> ADD TO CART (Image of belt) CTA >> ADD TO CART (Image of hat)CTA >> SHOP NOW! There’s more in the store -- > (Hyperlink to a sales page)

Email template 2

The (product name) You’ve Been Waiting For Is BACK!(product image)CTA >> Awesome, take me to the store!Customers who bought (product name) also bought:(Image of coffee powder + product name and price) (Image of coffee mugs + product name and price) CTA >> I want to see more in the store.

In a nutshell, your back in stock email needs to be compelling!

There are a lot of factors to consider when you send a restock alert email.It’s possible that the customer has forgotten about the product or has already about it from another store.You may have to send more than one restock alert email too!You should combine the restock alert email with the different strategies listed above. But remember this golden rule - make sure the highlight of your email is the product that customers subscribed to.For everything else, always test your restock marketing strategies to see what works at bringing back your audience to complete the purchase!

Ready to send powerful back in stock emails with these templates? Get the Back in Stock app today for your Shopify store.

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"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States