Crucial Online Store Tactics for General Necessities Retailers

As a general necessities retailer, you play a huge role in supplying your shoppers with their day-to-day requirements. However, due to the pandemic, your shoppers can’t visit your retail store. You either may have shut your store completely or may not be able to handle the kind of foot traffic you used to be able to. Either way, providing an online experience of your retail store is the best way to serve your regular customers and keep your business running.If you haven’t already, you can read Shopify’s guide to taking your brick-and-mortar store online. If you’ve set up your online store, here are 8 smart tactics we recommend for your online storefront to better serve your online shoppers, deliver positive shopping experiences, and boost sales.

8 Smart Online Store Tactics for General Necessities Retailers

1. Make it easier for bulk shoppers with volume discounts

Whether it’s toilet paper, soap, or food items, your shoppers are buying in bulk. Make it easier for them to buy in large quantities by providing volume discounts. With volume discounts, you can allow shoppers to get a discount when they buy multiple numbers of the same items or when they have a high order value. Using the Volume & Discounted Pricing app, you can set up customized volume discounts specifically on products that are well-stocked or aren’t selling enough. This way, you can tap into the shopper’s need for that product and ensure more sales.

2. Alert shoppers about product availability

You are sure to run out of products, despite during this time as manufacturing is slower and bulk buying is abundant. But, you shouldn’t lose shoppers over this. Allow shoppers to subscribe to be notified about product availability with back-in-stock alerts. Once enabled, shoppers would see a subscription widget on unavailable products. They can then subscribe to alerts. Once the product is back in stock, they will receive a message, making it easier for them to come back to your online store to make the purchase. This way, you ensure that you aren’t losing shoppers to stockouts!Further reading: How to Customize Your Back in Stock Alerts During Coronavirus

3. Provide wishlisting

A shopper who has landed on your Shopify store for the first time may not be interested in buying immediately. But, they may be interested in a few products that catch their eye. You can make it easier for them to save these products by enabling wishlisting on your online store.Wishlisting is a popularly requested feature. In fact, 40% of shoppers think their shopping experience would be better if retailers offered a wishlist where they can save items they're interested in. Apps like Flits make it easier for you to set up a wishlist feature on your Shopify store.

4. Integrate retail and online sales with Shopify Point of Sale

Unify your in-store and online sales to keep all your store data in one place. Using Shopify's Point of Sale app, you can track your performance, manage customers, orders, and inventory despite the multiple sales channels. This allows you to better understand your customers' expectations and optimize your strategy both in your retail store and online.If you are a retailer with a Shopify store, this app is integral to keep your store management and performance streamlined.

5. Enable flexible fulfillment options

During this time, retailers need to make the experience of shopping at their store easier. Some shoppers want a thorough, no contact delivery process. Others are not comfortable with delivery and want to pick up their order in-store. Some others want more concrete details about their order delivery. Enable these specific requirements on your Shopify store.Here are 3 order fulfillment features to set up:

  1. No-Contact Delivery: Allow shoppers to choose No-contact delivery on your store by setting up apps that provide this functionality. Your shoppers will feel much safer when they have this option available to them. Ensure that your delivery partners are following these measures thoroughly.
  2. Order online, pick up in-store: Allow shoppers who are placing their order online to pick up from your store. Enable an in-store pick-up app to easily set up this option. Shoppers can then choose when they'll be picking up the order and if you have multiple branches, they can choose which store they're closest to.
  3. Delivery time slots: Give online shoppers more control over their order by allowing them to pick when their order should be delivered. This includes date and time so that shoppers have an expectation for when their order will arrive. Apps like Order Delivery Date allow you to set up this feature.

6. Tap into shopper behavior with product recommendations

When shoppers walk into your retail store, they may have a list of items in mind. However, it’s highly likely that they end up buying more items than they initially listed. This is because your products are highly visible and your retail shoppers end up seeing the products and picking them. Tap into this shopper behavior by placing product recommendations.Using apps like WISER, you can place personalized product recommendations on your online store’s product pages and even the cart. This way, your shopper will be shown more products that are relevant to their view and shopping history and they’ll end up adding more items to their cart. This is the best and most effortless way to increase your order value.

7. Built urgency with countdown timer

Oftentimes, your online shoppers would see a product they are interested in but postpone buying it, assuming it would be available for a purchase later. Using a countdown timer, you can highlight that the product is in high demand and will run out soon. A timer with a message like “Stock runs out in” is sure to nudge the shopper to make a purchase sooner rather than later.

8. Personalize experiences with a customer account

80% of shoppers are more likely to buy from a company that offers personalized experiences. Amazon sees a high return rate because of how personalized the experience is, from the recommendations to the shopper’s Account page. Provide such a customized experience to your shoppers with a revamped customer account page. Using Flits, you can transform the regular old customer account page and provide your customers with a personalized dashboard where the customer can see their orders, wishlisted items, recently viewed products, etc. They can also reorder specific products through their customer account.This way, your customer doesn’t have to do an extensive search to find a specific product. They can instead get all the details they need from their customer account.

Enable a positive online shopping experience

As many of your retail shoppers are pushed to take their shopping online, you need to ensure that their online shopping experience is as satisfactory as their in-store experience. These 8 strategies are sure to make it easier for your shoppers to purchase from you, despite not being able to visit your retail store. If you need any help to set up your general necessities store, Shopify has a guide specific for Online Essentials Store and Pick-up.

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Legion Health

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SpaceTek

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CAINTÉ

Australia

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

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MBM Swim

United States

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Seek Jesus

Australia

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Lakes Rivers Streams

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Zani Collective

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NOTIQ

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"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

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"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

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"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

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"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

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"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

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"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States