Keyword Synonyms— How to Increase Product Discoverability Through Your Shopify Search

Ever searched for an item on a Shopify store only to end up with zero search results? Most often, the Shopify store would have the item you intended to buy but, without the right keyword, you end up dropping off. This is where keyword synonyms on your Shopify store can help.Keyword synonyms is a nifty feature that helps your store visitors discover new products, providing them with a frictionless shopping experience.Not sure what it is? We’re giving you a closer look at keyword synonyms, how they work, how it helps, and how you can set it up on your Shopify store.Also read: Complete guide to using Shopify search & filters to improve online shopping experience

What are Keyword Synonyms?

Keyword synonyms allow you to define uncommon keywords on your Shopify store so that shoppers are shown relevant search results even when they use terms that you don’t usually use on-site. Here's an example of keyword synonyms on Amazon. As you can see, when a shopper searches for the term “tunic”, they can still be shown “tops” and “blouses”, ensuring they don’t drop-off due to an empty search results page.

Also read: How This Shopify Fashion Brand Uses Search and Filters To Increase Sales

Benefits of Keyword Synonyms

Here’s how keyword synonyms can help you boost product discoverability and get shoppers to checkout faster:

1. Show more search results to shoppers

With keyword synonyms, you wouldn’t just show products that match that exact keyword. You can also show other similar items that fall within the same category. This way, you give shoppers more options to choose from, rather than just the limited few that match the exact keyword.For instance, if you are a fashion brand and sell a few blouses, you can also show other tops and tunics to let shoppers discover more products without making them search with different keyword variants.

2. Avoid losing shoppers to uncommon keywords

Oftentimes, shoppers might use keywords that are uncommon to your Shopify store. Keyword synonyms can mitigate the negative experience that shoppers would usually have when using an uncommon keyword. Also read: Analyzing How Amazon Search Engine Increases Conversions

3. Provide a frictionless search experience

Just by anticipating shoppers’ intent and filling these keyword gaps on your Shopify store, you can ensure that shoppers don’t have to constantly search with different keywords. They would instead have a frictionless experience where they would instantly be shown items they intended to search for.Also read: How Urban Wall Decals Uses Searchly To Improve On-Site Experience

How to Set Up Keyword Synonyms on your Shopify store

Convinced you need to set up keyword synonyms on your Shopify store? We’ll help you set it up, with just these 4 steps:

1. Install Searchly

Before you set up synonyms, you need an app that can help you optimize your search experience. Searchly is a Shopify search app built for this, helping you set up a better search experience with features like search filters, autocomplete, and keyword synonyms.You can get started with the Shopify search app now.

2. Understand which search terms show poor/zero results

You can look through your search results within your Shopify analytics dashboard to view all keywords that showed empty search results. If relevant, you can list down these keywords so that you can pair them with more relevant and common keywords.

3. Set up synonyms for these search terms

Now that you’ve identified your uncommon keywords, you can get onto the Searchly dashboard to list and pair these keywords with common keywords.This way, when shoppers use an uncommon keyword, they will be shown results that match the common keyword that you’ve paired it with.

keyword synonyms

4. Audit your empty search results and repeat

Look through your analytics once a month to identify any other uncommon keywords and fill these keyword gaps on your Shopify store. This way, you’ll be able to ensure fewer empty search results and higher engagement.

Increase product discoverability with keyword synonyms on your Shopify store!

We hope this helped you understand the impact of keyword synonyms on your Shopify store and how it helps shoppers with product discoverability. Besides keyword synonyms, you need to ensure that you are providing an easy and frictionless search experience on-site. Shopify search apps like Searchly are built for this.With a Shopify search app like Searchly, you can improve search experiences and in turn:

  • Lower drop-offs by smoothening common friction experiences like typos and empty search pages.
  • Increase customer satisfaction.
  • Improve conversions by letting shoppers find what they are looking for quickly.
  • Shorten the time spent searching for products.
  • Faster product discovery and quickly add to cart.

The site search functionality is used by 1/3 of all online store visitors.So, it’s crucial to optimize it for higher conversions. If you’re just getting started, here are 6 crucial features you need on your Shopify store’s search to improve the on-site experience, lower drop-offs, and increase conversions:

  • Search filters: Simplify how people narrow down their search and help them find what they want exactly by letting them add filters to their search results like price range, size, etc.
  • Autosuggest: Predict and suggest keywords to shoppers while they are typing.
  • Search bar suggestions: Display products and popular keywords within the search bar and help shoppers find products they want more quickly.
  • Typo correction: The app learns how shoppers search and auto-corrects typos to show the right products.
  • Synonyms: Define other keywords shoppers would use which are uncommon on your Shopify store to show relevant product results.
  • Empty search page customization: Show product suggestions and content on an empty search page to keep customers engaged.

Install Searchly now to improve your Shopify store's search engine.

More from the blog

Back-in-Stock Emails For Your eCommerce Business

Optimize back-in-stock email campaigns for increased sales with best practices, examples, and effective strategies.

Read this story ->

Best Shopify Plus Apps for Global Brands to Increase Sales

Read this story ->

How Product Out-Of-Stocks Can Help You With Better Inventory Management

Read this story ->

Web Push Notification Templates To Boost Sales On Your Shopify Store + Examples

Read this story ->

How to Handle Out-Of-Stock Products on Your Shopify Store to Increase Sales?

Read this story ->

Appikon Becomes a Shopify Pick for Recovering Lost Sales to Product Stockouts

Read this story ->

Different Industries That Can Leverage From Back in Stock Alerts

Read this story ->

What Is the Frequency of Restock Alerts You Should Maintain?

Read this story ->

Increase Shopify Sales: How To Sell Restocked Products Faster

Read this story ->

Marketing Psychology: Hacks To Use To Get More Pre-orders

Read this story ->

75+ Back in Stock Email Subject Lines

Read this story ->

How To Create an Omnichannel Marketing Strategy for Your Back in Stock Alerts

Read this story ->

How To Optimize Your Product Stockout Pages for Conversions

Read this story ->

How To Choose the Right Channel for Your Back in Stock Alerts

Read this story ->

How Shopify Stores Can Navigate Cookieless Ecommerce

Read this story ->

How to Choose the Best Shopify Apps for Your Store

Read this story ->

How To Handle Multichannel Sales on Shopify Effectively

Read this story ->

11 Back In Stock Emails We Absolutely Love And Why

Read this story ->

Ecommerce Marketing Strategies Your Shopify Store Needs for 2022

Read this story ->

Why Your Shopify Back In Stock Alerts Aren’t Working

Read this story ->

6 Examples To Help You Set Up An Effective Pre-Order Marketing Strategy

Read this story ->

How To Create An Omnichannel Back In Stock Marketing Strategy

Read this story ->

10 Ways To Bring Back Customers Lost To Stock Outs

Read this story ->

How To Upgrade Your Restock Alert Strategy This Year

Read this story ->

The Anatomy of a Good Back in Stock Alert

Read this story ->

10 Channels You Should Use To Communicate With Customers In 2022

Read this story ->

14 Best Shopify Apps Your Store Needs in 2022

Read this story ->

How to Grow your Shopify Store List in 2022?

Read this story ->

14 Stock Availability Email Hacks For Successful Conversions

Read this story ->

How to Boost Holiday Season Sale with Back in Stock Alerts?

Read this story ->

How to Make Sure Your Back in Stock Email is Read?

Read this story ->

How to use WhatsApp Marketing to Get More Sales for Your Shopify Store?

Read this story ->

Start Promoting BFCM Deals in Back in Stock Emails. Here’s how!

Read this story ->

How to Grow Your Subscriber List this BFCM and Holiday Season?

Read this story ->

Want to get more pre-orders during BFCM? Here’s how to do it!

Read this story ->

Different Types of Restock Emails to Increase Your Shopify Store Conversion Rate

Read this story ->

15+ Apps for your Shopify Store to Help you during BFCM Sale

Read this story ->

How to Grow Your SMS Subscriber List 10X Faster

Read this story ->

10 Scarcity Marketing Strategies To Boost Your Shopify Restock Email Conversions

Read this story ->

200+ Power Words to Rock your Shopify Back in Stock Emails!

Read this story ->

Increase Dropshipping Sales With Back in Stock and Preorder Marketing

Read this story ->

How to Write Restock Email Subject Lines that Increase Open Rates?

Read this story ->

How to Generate Legitimate Interest Around Your High-value Products to Get More Sales?

Read this story ->

How Electronics Stores Can Use Pre-Orders on High-Value Products

Read this story ->

How Fashion and Clothing Brands Use Shopify Pre-orders

Read this story ->

15 Best Dropshipping Shopify Apps You Absolutely Need To Get More Sales

Read this story ->

8 Ways to Personalize Automated Back in Stock Alerts for More Conversions

Read this story ->

How to Get More Sales on Your Shopify Beauty and Wellness Store With Back in Stock

Read this story ->

Want to Increase Your Product Page Conversions? Try These 14 Awesome Optimization Hacks.

Read this story ->

How Different Industries Can Use the Shopify Back in Stock App for More Sales

Read this story ->

How to Grow Your Shopify Email List 10x Faster and the Best Shopify Apps

Read this story ->

Best Shopify Apps for Fashion and Apparel Stores to Crush Your Half-year Goals

Read this story ->

10+ Back in Stock Templates to Use for Your Facebook Messenger Restock Alerts

Read this story ->

10+ Web Push Notification Templates for Shopify Restock Alerts

Read this story ->

10+ SMS Back in Stock Templates to Use for Your Restock Alerts

Read this story ->

How to Get Notified when Products are Back in Stock in Shopify?

Read this story ->

7 Things To Include On Your Pre-Order Sales Page To Get More Conversions

Read this story ->

10 Back-in-stock Email Templates to Send Your Restock Alerts

Read this story ->

8 Marketing Strategies To Push Your Pre-Order Sales Through The Roof

Read this story ->

How a Good Pre-order Sales Strategy Can Increase Your Shopify Store Sales

Read this story ->

Top 11 Benefits of Shopify Back In Stock Apps

Read this story ->

5 Ways to Increase User Engagement for Your Shopify Store

Read this story ->

How to Use Facebook Messenger Marketing to Sell More for Shopify Stores

Read this story ->

Creating An E-Commerce Strategy In 2021 To Grow Your Business

Read this story ->

Improve Site Search With Autocomplete: Why Autocomplete is Important to Simplify Search Experiences

Read this story ->

Analyzing How Amazon Search Engine Increases Conversions

Read this story ->

Ways to Reduce Drop Offs on Your Empty Search Results Page

Read this story ->

19 Good Email Back in Stock Notifications and Why They Work

Read this story ->

eCommerce Stores Using Back in Stock Alerts to Capture Their Shopper Purchase Intent and How It Helps Them Increase Sales

Read this story ->

Keyword Synonyms— How to Increase Product Discoverability Through Your Shopify Search

Read this story ->

How Urban Wall Decals Uses Searchly To Improve On-Site Experience

Read this story ->

How This Shopify Fashion Brand Uses Search and Filters To Increase Sales

Read this story ->

How to Increase Social Proof and Conversions with Reviews and Ratings Search Filters

Read this story ->

How to Increase Social Proof and Conversions with a Reviews and Ratings Search Filter

Read this story ->

General vs Niche vs One Product Store: Important Distinctions

Read this story ->

Importance of a Good Search Experience on Shopify Fashion and Apparel Stores

Read this story ->

Amazon Marketing Strategy: How Amazon Brings Back Interested Shoppers During Stockouts

Read this story ->

How to Increase your Average Order Value During BFCM Using Search and Filters

Read this story ->

How Fashion eCommerce Stores Use Back in Stock Alerts

Read this story ->

How to Use Product Search Filters on Your Shopify Store to Provide A Personalized Shopping Experience

Read this story ->

10 Types of Sales, Discounts, and Deals to Increase Shopify Sales During BFCM

Read this story ->

Shopify Inventory Management and Capturing Inventory Demand

Read this story ->

Guide to Managing Inventory During BFCM

Read this story ->

Out of Stock Management: How to Manage Stockouts on Your Shopify Store

Read this story ->

Complete guide to using Shopify search & filters to improve online shopping experience

Read this story ->

Why does your Shopify store need a customer account page?

Read this story ->

Walmart Marketing Strategy: How Walmart Brings Back Interested Shoppers During Stockouts

Read this story ->

Back in Stock x Omnisend: Growing Omnisend Subscribers Using Back in Stock Alerts

Read this story ->

Complete Guide to Back in Stock Alerts for Shopify Stores

Read this story ->

Why Human Touch and Automation Are the Real Hacks to Recovering Abandoned Carts through Text Marketing

Read this story ->

High-Converting Back-in-Stock Email Examples And Why They Work

Read this story ->

Best Practices to Optimize Your Store Inventory

Read this story ->

10 Tactics to Hype New Product Launches to Increase Shopify Sales

Read this story ->

Tesla Marketing Strategy: How Tesla Uses Back in Stock Alerts (and how you can too!)

Read this story ->

3 Emails For Fashion Stores to Send as They (re)Open

Read this story ->

Back in Stock x Klaviyo: Sending Back in Stock Emails to Recapture Interested Shoppers

Read this story ->

Best Practices for High-Converting Product Pages on Your Shopify Store

Read this story ->

Turn 10x More Visitors Into Customers With the Reviews and Ratings Filter

Read this story ->

10 Ways To Create Personalized Shopping Experiences On Your Shopify Store

Read this story ->

How to Use Shopify Search to Set Up Upsell & Cross-Sell Offers

Read this story ->

Trusted by 10,000 Shopify Merchants

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States