10+ Web Push Notification Templates for Shopify Restock Alerts

If you're setting up restock alerts on your Shopify store, here are some web push notification templates that will bring back your lost sales. Web push notifications can reach over 80% of internet users and has a click through rate (CTR) of up to 30% and return of interest (ROI) of 2200%. That’s more than any other channel.Web push is one of the most engaging tools for eCommerce brands to reach out to their subscribers and customers. This includes communication for products that they may have shown interest in while they were out of stock - back in stock alerts or restock alerts.But let’s face it that customers are busy and have many brands sending them messages. They may not even open emails or read SMSes. But web push notifications are hard to ignore. Especially, if they’re about an item that had their interest.But just because the customer was interested in an item at one point, doesn’t mean they will click on every back in stock web push notification. You’ll have to make the notifications enticing enough for them to click.Don’t fret, we’ll help you out with that.Here are 10+ web push notification templates for sending back in stock messages for your Shopify store that you can use.

Back in stock web push notification templates

1. FOMO restock web push notification

Customers don’t like to be left out or miss out on deals. It’s human nature. That’s why FOMO (fear of missing out) works so well.Think of those Black Friday sales, Christmas sales, End of Season sales. They work well because online shoppers don’t want to miss out on discounted offers as they don’t know when they’ll get those offers next.By using the effects of FOMO in your web push notification, you can improve click through rate and sales on your back in stock alerts. And it’s really easily to do so by including:

  • Time-sensitive deals - limited period offers
  • Peer pressure - 90% sold out, only 10 left in stock
  • Exclusivity - discount only for the first 20 shoppers
  • Scarcity - restocked only 30 pieces

Here are two web push notification templates you can easily make yours by making some changes:

Template 1

Look what’s back in stock - <product name>.<product image><offer>CTA > Shop now!Eg.Flotex Smart Band10+ sports modes I Full Touch Colour Display I Heart Rate Monitor Buy at 10% off only today. Hurry! The clock is ticking. Offer closes in 5 hours.CTA > Yes, I want to buy it.

Template 2

25% OFFOn your favorite shoe.(add image)Last 15 pairs left to avail 25% discountUse code 25OFF. Get new deals everyday until this Friday.CTA > Buy now

2. Incentive restock alert web push notification

IG business marketing guru Chris Do explains in one of his posts - “We don’t buy things. We buy how things make us feel.” It’s true.Our buying decisions are made on emotions. And you can tap into the emotions, psychology and buyer instincts of your customers by offering exciting incentives in your back in stock web push notification. By offering incentives, you can make customers feel happy, special, exclusive, and closer to your brand.Some incentives:

  • Free products, eg., buy 1, get 1 free
  • Free shipping
  • Discounted price
  • A fixed price off on the next purchase

Two web push notification templates you can easily use for sending your restock alerts using this strategy:

Template 1

The (name of product) you wanted is back in stock!We have something more for you.A gift voucher worth $100 that can be remanded on your next purchase.CTA > Order it now and get the gift voucher in your inbox.

Template 2

Lucky you!The (name of product) you most wanted is now available.(product image)Free shipping for all restock alert subscribers.CTA > Buy now before stocks run out.

3. Simple web push restock alert

Many marketers follow a simple mantra - keep it simple. And so said Steve Jobs, “Simple can be harder than complex...but it’s worth it in the end because once you get there, you can move mountains.”When it comes to web push notifications, simplicity may be the best approach. There are many reasons for this: web push notifications are typically small in size and shoppers busy browning something else are already looking at a lot on the screen.You can keep your back in stock web push notification as simple as can be. Simply tell the subscriber that the particular item is back in stock and share a call to action. No discounts, no incentives, no clutter.Here are two templates you could try:

Template 1

Don’t miss out on your favorite!The Little Black Dress you wanted is back in stock.CTA > Take me to it.

Template 2

Look what’s back in stockHurry, stocks running out.CTA > Buy now

4. Upsell restock web push alert

Think about it. Shoppers may have subscribed for restock alerts a while back. It’s possible that by the time the item is restocked on your website, they’ve already purchased the item or have lost interest in buying it. That’s where upselling comes in.You could use your restock web push notification to upsell. Meaning, offer subscribers a better alternative product. Something that offers them more value! Study shows that upselling can generate 70-95% of revenue.Use these web push notification templates to combine upselling with your restock web push notification message:

Template 1

The (name of product) you wanted is back in a new upgraded avatar!<Product image with upgraded features listed>CTA > Yes, I want the new and upgraded (product name).

Template 2

Your favorite watch is back in stock, but there are more options available now!<collection image>CTA > ORDER HERE

5. Cross selling restock web push notification

Did you know 35% of Amazon’s revenue is generated through cross selling?Cross selling is the simple act of offering your customers more than what they’re looking for. Eg., if your customer’s looking for a coffee machine, offer them coffee mugs, coffee beans, and other coffee accessories to complement their coffee machine.Today’s customers expect brands to help them shop. They expect brands to show them what they have to offer to them. Shoppers that subscribed to a restock alert on your store are already interested in your products and brand. Make use of this opportunity to introduce them to products related to that item.Some templates you can put to use:

Template 1

The Red Dress you wanted is back in stock. But we’ve got a whole lookbook ready for you!(product image + frequently bought together items)CTA > SHOP NOW

Template 2

The Mell Coffee Machine You’ve Been Waiting For Is BACK and we’ve got a bundle deal for you!(product image)CTA > I want to see more in the store.

To wrap it up

Web push notifications are an excellent channel for you to instantly reach out to your subscribers and customers.Just because there’s limited space available, don’t just use them to push out automated restock alerts that sound bland. Turn them into a sales opportunity for yourself!But remember, keep a straightforward call-to-action in your web push notification. You don’t want to confuse the subscriber by asking them to do too many things in one go.

Ready to set up Shopify restock alerts on your store?

Get the Back in Stock app today.

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Trusted by 10,000 Shopify Merchants

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States