Marketing Psychology: Hacks To Use To Get More Pre-orders

Are you launching a new product on your eCommerce store? We are sure you and your team are elated about it. But do you have a plan to get that product sold out even before it's launched? There's only one way to ensure it happens — by opening pre-orders.

Think of it as a customer.It's that same old Monday morning. You are sitting at your work desk, lost in the thoughts of exploring the world. But these are just thoughts, and you'll end up getting bored. Every day of your life looks identical.

But hold on, you just received an email. It's from your favorite eCommerce store. They have just announced a pre-order for a product that interests you. Well, your boring Monday just got interesting because you can get hold of this product before others.

This is how having a pre-order strategy can be groundbreaking from a brand's standpoint. You ask your target audience to be the first ones to get on board. You ask them to taste a delicious flavor before others even know about it.

Sounds interesting? Of course, it does. But this is not where it ends for you. To make it more lethal, you can amalgamate your pre-order strategies with marketing psychology. It triggers the emotional side of consumers' brains and ensures whoever comes across your pre-order announcement is more than willing to buy the product.

In this article, we'll define what marketing psychology is and how it influences consumer behavior. Then we'll explore how you can leverage marketing psychology to bring more pre-orders. Let's jump right into it.

What Is Marketing Psychology?

Marketing psychology is a branch of psychology that helps marketers understand how consumers think, reason, and make their purchase decisions. The goal of marketing is to convince customers that a certain product is good for them, and there's no better way to do it than tapping into their emotional side. After all, people buy emotions and then rationalize the decision with logic.

The eCommerce business is crowded irrespective of what you are selling. But marketing psychology equips you to always stay a step ahead of your competitors. It helps you find an intersecting point where your organizational objectives and customers' emotions meet.

When you know what triggers your customers' emotions, you can use those points in a tactical way in your campaigns. The more trigger points your campaign has, the higher the chances of it bringing sales. Let's see how marketing psychology influences customer behavior.

Using Marketing Psychology to Influence Consumer Behavior

First of all, you don't have to be a trained psychologist to appeal to your potential customers' emotions. Most successful marketers implement psychology in their campaigns by doing a little research and constant experimentation.

The crux of marketing psychology is to understand the hows and whys behind your customers' actions. When your marketing efforts align with this understanding, more customers take actions that you want from them.

For example, let's consider you are a content writer who's writing a blog for a certain company. Your effort will produce a far better result if you've written a blog by keeping in mind the people who are going to read it. You must know who these people are and why they should care about reading your blog.

When you understand their psychology, you'll be able to write your CTAs in a way that allures them to perform the action.

Enough of theories. Let's head on to the next section to look at the marketing psychology strategies that'll help you generate more pre-orders by attracting and persuading customers.

5 Marketing Psychology Strategies To Get More Pre-orders

In the last couple of decades, marketing psychology has provided business owners and salespeople with valuable insights to grow their businesses. It is essential to understand that there's not just a single psychology principle you can rely on. You'll have to use all of them in tandem or sometimes use different ones in different campaigns.

marketing psychology

Source

In one of his TED Talks, MIT Researcher Dan Ariely says, customer behavior is predictably irrational. There are various motivational factors based on which people make a certain decision.

For example, when you launch a product, you'll have to ensure that the timing is right. And even selling the product at a discounted price during your pre-order campaign can also play a huge part in making it successful.Here are five marketing psychology principles you can use to get more pre-orders.

Scarcity Heuristic

The scarcity heuristic is a psychological principle that says people find the product more attractive when a product or service is limited in availability (or if they perceive it to be so). And this principle attests to the law of supply and demand.

Let's look at this on an intuitive level. Didn't you want that toy even more, when mom said you couldn't have it? Similarly, if you are launching a decent product, convince them that it might run out of stock and can take an indefinite time to return.

This will lay a perfected foundation for the scarcity effect to kick in. And not only will it increase your pre-order sales, but it will also give you a chance to launch your product at a relatively higher price.

scarcity marketing psychology for preorders

Source

The scarcity heuristic, however, is not a silver bullet. It doesn't always work. If people have a decent knowledge of persuasion strategies, they are very likely to not value a scarce product as much as they would do otherwise. The effect of scarcity also gets diluted if the frequency of claims is too high.

In short, you have to be smart when you're using this principle for your pre-order campaigns.

Loss Aversion Bias

No one likes to lose, be it a game or an opportunity to buy a product that's just getting launched. And that's what loss aversion bias is about — it's the human tendency to prefer avoiding loss strongly over acquiring gains.

We humans (your customers) are hard-wired to keep losses at arm's length. In an article, Russell A. Poldrack, a Stanford University psychology professor, explains that our brains act more strongly when dealing with losses than with gains. This emergence of strong reactions with some additional factors is what helps marketers in motivating customers to buy the product.

When you tap into loss aversion by creating a little urgency, customers act fast. If you're sending emails to your customer base to pre-book an order, you can use a subject line that says — Pre-book… You might never see it again. These tactics might look obnoxious from a distance, but they work, and that's the ultimate truth.

You can offer discounts in your pre-launch campaigns and add a time frame to them. By adding a time frame to it, you ensure that your customer places the order for the product within that time window to avoid losing out on the discount.

But again, don't mislead customers by running the discount even after the time has passed. At best, they'll cancel the order, and worst, they'll never come back to your store, leave bad reviews, etc.

Anchoring Heuristic

Daniel Kahneman and Amos Tversky, in the 1970s, identified what is now known as the 'anchoring effect.' It is also known as a cognitive bias — a shortcut that the brain uses to simplify complex decision-making processes.

Have you ever noticed that if you like a product in one sight, no matter how many other variants you look at, the first one just wins? That's because of the anchoring heuristic, the tendency of customers to rely too much on the first piece of information to make their buying decision.

You have to ensure that your pre-order campaign page is optimized tactically to give your customer every piece of information they need to buy the product.

For example, you can show multiple-unit pricing. In a study, Psychologists Brian Wansink, Robert Kent, and Stephen Hoch found out that even when the sale value was the same, multiple-unit pricing performed 40% better than the single unit pricing.

These psychologists also came to the conclusion that a limit on purchase quantity influences the buying behavior of customers. With the help of their field study, these psychologists used an end-aisle display to promote a soup for $0.79/can. They also place a banner of "Limit of 12 per person."

The results had a significant difference — customers who bought it without the banner purchased an average of 3.3 cans. On the other hand, with limits, the average number of purchased cans increased to 7 per person.

Similarly, you can even apply a limit on the number of products an individual can purchase. It will surely be an effective way to increase your pre-order sales.

The Timer Effect

As an eCommerce business, the idea behind pre-orders is to increase conversions and lower cart abandonment rates. The timer effect, like most of the marketing psychology principles, is based on creating a sense of FOMO (fear of missing out).

When you're opening the pre-order for the first few hours, you can try to give a significantly higher discount. The countdown timer will create a sense of urgency in customers, making them feel that they'll miss out on this amazing product and discount it if they don't act quickly.

More often than not, they are going to press that pre-order button.The timer effect, however, is not only for the price drop countdown. As we have mentioned above too — sometimes, using these psychological principles in tandem can produce the best results.

Here's what the SushiShop, a French leader in home and office sushi delivery, did. They used the timer effect and scarcity heuristic together to appeal to the customers who order their products for lunch.

countdown timer on preorders shopify

Source

On their mobile app, they implemented a banner to urge employees to pre-order to avoid the order surge at lunchtime. Since an average employee only has half an hour to get done with their lunch, they were more inclined to pre-order it to save time.

Moreover, the SushiShop also added the in-stock count (showing scarcity) for certain products to sell them off even quicker.

This improved the customer experience as the employees got their lunch right on time. And the card order confirmation increased by 3% — the result was outright positive.

Exclusivity

Exclusivity is a key marketing psychology principle that you must master to reach your eCommerce business goals. When you launch a product exclusively for your customers, the demand for it increases.

After all, it is human nature to desire to have products that other individuals covet.In your pre-order campaign, you can do various things to trigger that feeling of exclusivity in your customers. It can start as simply as by optimizing the words you use in your pre-order page copy. Here are nine phrases that imply exclusivity:

  • Login required
  • Members-only
  • Membership now closed
  • Class full
  • Ask for an invitation (OnePlus example ahead)
  • Become an insider
  • Exclusive offers
  • Get it before everybody else (this work well for pre-orders)
  • Only available to subscribers

Here's what OnePlus did in their first pre-order campaign. They got famous in a span of a few months by playing entirely on scarcity and exclusivity.

You could only buy a OnePlus smartphone if you had an invitation. They were not available in any store. The only place you could get that phone was from their website.

When OnePlus One was launched, there was a massive FOMO in the tech-savvy community because of exclusivity. Because of this daring and exclusive campaign, they were able to sell 1M units and got 25 million visitors to their website.

Source

Product Out-of-stock in Pre-order Campaign

Using these marketing psychology principles humanizes your pre-order campaign. When you combine these psychology tactics with other marketing strategies, you get guaranteed results. Moreover, these also open the door for your product to go out of stock even before you have launched them.

What do you do in that case? Well, it will be terrible news for the people who come to your pre-order page and find out that they can't order the product. However, with Appikon - Back in Stock Alerts, you can convert this terrible news into a fairly good one.

You tell your customer clearly that the product got out of stock even before it was launched. This builds excitement in their mind. What is so special about the product that's making people buy it? Customers will now want to try it even more.

And when you're ready to take orders again, the back-in-stock alert app will allow you to notify customers on the channel of their choice.Skyrocket your pre-order sales with these marketing psychology tactics.

Get the Appikon pre-order app today.

More from the blog

Back-in-Stock Emails For Your eCommerce Business

Optimize back-in-stock email campaigns for increased sales with best practices, examples, and effective strategies.

Read this story ->

Best Shopify Plus Apps for Global Brands to Increase Sales

Read this story ->

How Product Out-Of-Stocks Can Help You With Better Inventory Management

Read this story ->

Web Push Notification Templates To Boost Sales On Your Shopify Store + Examples

Read this story ->

How to Handle Out-Of-Stock Products on Your Shopify Store to Increase Sales?

Read this story ->

Appikon Becomes a Shopify Pick for Recovering Lost Sales to Product Stockouts

Read this story ->

Different Industries That Can Leverage From Back in Stock Alerts

Read this story ->

What Is the Frequency of Restock Alerts You Should Maintain?

Read this story ->

Increase Shopify Sales: How To Sell Restocked Products Faster

Read this story ->

Marketing Psychology: Hacks To Use To Get More Pre-orders

Read this story ->

75+ Back in Stock Email Subject Lines

Read this story ->

How To Create an Omnichannel Marketing Strategy for Your Back in Stock Alerts

Read this story ->

How To Optimize Your Product Stockout Pages for Conversions

Read this story ->

How To Choose the Right Channel for Your Back in Stock Alerts

Read this story ->

How Shopify Stores Can Navigate Cookieless Ecommerce

Read this story ->

How to Choose the Best Shopify Apps for Your Store

Read this story ->

How To Handle Multichannel Sales on Shopify Effectively

Read this story ->

11 Back In Stock Emails We Absolutely Love And Why

Read this story ->

Ecommerce Marketing Strategies Your Shopify Store Needs for 2022

Read this story ->

Why Your Shopify Back In Stock Alerts Aren’t Working

Read this story ->

6 Examples To Help You Set Up An Effective Pre-Order Marketing Strategy

Read this story ->

How To Create An Omnichannel Back In Stock Marketing Strategy

Read this story ->

10 Ways To Bring Back Customers Lost To Stock Outs

Read this story ->

How To Upgrade Your Restock Alert Strategy This Year

Read this story ->

The Anatomy of a Good Back in Stock Alert

Read this story ->

10 Channels You Should Use To Communicate With Customers In 2022

Read this story ->

14 Best Shopify Apps Your Store Needs in 2022

Read this story ->

How to Grow your Shopify Store List in 2022?

Read this story ->

14 Stock Availability Email Hacks For Successful Conversions

Read this story ->

How to Boost Holiday Season Sale with Back in Stock Alerts?

Read this story ->

How to Make Sure Your Back in Stock Email is Read?

Read this story ->

How to use WhatsApp Marketing to Get More Sales for Your Shopify Store?

Read this story ->

Start Promoting BFCM Deals in Back in Stock Emails. Here’s how!

Read this story ->

How to Grow Your Subscriber List this BFCM and Holiday Season?

Read this story ->

Want to get more pre-orders during BFCM? Here’s how to do it!

Read this story ->

Different Types of Restock Emails to Increase Your Shopify Store Conversion Rate

Read this story ->

15+ Apps for your Shopify Store to Help you during BFCM Sale

Read this story ->

How to Grow Your SMS Subscriber List 10X Faster

Read this story ->

10 Scarcity Marketing Strategies To Boost Your Shopify Restock Email Conversions

Read this story ->

200+ Power Words to Rock your Shopify Back in Stock Emails!

Read this story ->

Increase Dropshipping Sales With Back in Stock and Preorder Marketing

Read this story ->

How to Write Restock Email Subject Lines that Increase Open Rates?

Read this story ->

How to Generate Legitimate Interest Around Your High-value Products to Get More Sales?

Read this story ->

How Electronics Stores Can Use Pre-Orders on High-Value Products

Read this story ->

How Fashion and Clothing Brands Use Shopify Pre-orders

Read this story ->

15 Best Dropshipping Shopify Apps You Absolutely Need To Get More Sales

Read this story ->

8 Ways to Personalize Automated Back in Stock Alerts for More Conversions

Read this story ->

How to Get More Sales on Your Shopify Beauty and Wellness Store With Back in Stock

Read this story ->

Want to Increase Your Product Page Conversions? Try These 14 Awesome Optimization Hacks.

Read this story ->

How Different Industries Can Use the Shopify Back in Stock App for More Sales

Read this story ->

How to Grow Your Shopify Email List 10x Faster and the Best Shopify Apps

Read this story ->

Best Shopify Apps for Fashion and Apparel Stores to Crush Your Half-year Goals

Read this story ->

10+ Back in Stock Templates to Use for Your Facebook Messenger Restock Alerts

Read this story ->

10+ Web Push Notification Templates for Shopify Restock Alerts

Read this story ->

10+ SMS Back in Stock Templates to Use for Your Restock Alerts

Read this story ->

How to Get Notified when Products are Back in Stock in Shopify?

Read this story ->

7 Things To Include On Your Pre-Order Sales Page To Get More Conversions

Read this story ->

10 Back-in-stock Email Templates to Send Your Restock Alerts

Read this story ->

8 Marketing Strategies To Push Your Pre-Order Sales Through The Roof

Read this story ->

How a Good Pre-order Sales Strategy Can Increase Your Shopify Store Sales

Read this story ->

Top 11 Benefits of Shopify Back In Stock Apps

Read this story ->

5 Ways to Increase User Engagement for Your Shopify Store

Read this story ->

How to Use Facebook Messenger Marketing to Sell More for Shopify Stores

Read this story ->

Creating An E-Commerce Strategy In 2021 To Grow Your Business

Read this story ->

Improve Site Search With Autocomplete: Why Autocomplete is Important to Simplify Search Experiences

Read this story ->

Analyzing How Amazon Search Engine Increases Conversions

Read this story ->

Ways to Reduce Drop Offs on Your Empty Search Results Page

Read this story ->

19 Good Email Back in Stock Notifications and Why They Work

Read this story ->

eCommerce Stores Using Back in Stock Alerts to Capture Their Shopper Purchase Intent and How It Helps Them Increase Sales

Read this story ->

Keyword Synonyms— How to Increase Product Discoverability Through Your Shopify Search

Read this story ->

How Urban Wall Decals Uses Searchly To Improve On-Site Experience

Read this story ->

How This Shopify Fashion Brand Uses Search and Filters To Increase Sales

Read this story ->

How to Increase Social Proof and Conversions with Reviews and Ratings Search Filters

Read this story ->

How to Increase Social Proof and Conversions with a Reviews and Ratings Search Filter

Read this story ->

General vs Niche vs One Product Store: Important Distinctions

Read this story ->

Importance of a Good Search Experience on Shopify Fashion and Apparel Stores

Read this story ->

Amazon Marketing Strategy: How Amazon Brings Back Interested Shoppers During Stockouts

Read this story ->

How to Increase your Average Order Value During BFCM Using Search and Filters

Read this story ->

How Fashion eCommerce Stores Use Back in Stock Alerts

Read this story ->

How to Use Product Search Filters on Your Shopify Store to Provide A Personalized Shopping Experience

Read this story ->

10 Types of Sales, Discounts, and Deals to Increase Shopify Sales During BFCM

Read this story ->

Shopify Inventory Management and Capturing Inventory Demand

Read this story ->

Guide to Managing Inventory During BFCM

Read this story ->

Out of Stock Management: How to Manage Stockouts on Your Shopify Store

Read this story ->

Complete guide to using Shopify search & filters to improve online shopping experience

Read this story ->

Why does your Shopify store need a customer account page?

Read this story ->

Walmart Marketing Strategy: How Walmart Brings Back Interested Shoppers During Stockouts

Read this story ->

Back in Stock x Omnisend: Growing Omnisend Subscribers Using Back in Stock Alerts

Read this story ->

Complete Guide to Back in Stock Alerts for Shopify Stores

Read this story ->

Why Human Touch and Automation Are the Real Hacks to Recovering Abandoned Carts through Text Marketing

Read this story ->

High-Converting Back-in-Stock Email Examples And Why They Work

Read this story ->

Best Practices to Optimize Your Store Inventory

Read this story ->

10 Tactics to Hype New Product Launches to Increase Shopify Sales

Read this story ->

Tesla Marketing Strategy: How Tesla Uses Back in Stock Alerts (and how you can too!)

Read this story ->

3 Emails For Fashion Stores to Send as They (re)Open

Read this story ->

Back in Stock x Klaviyo: Sending Back in Stock Emails to Recapture Interested Shoppers

Read this story ->

Best Practices for High-Converting Product Pages on Your Shopify Store

Read this story ->

Turn 10x More Visitors Into Customers With the Reviews and Ratings Filter

Read this story ->

10 Ways To Create Personalized Shopping Experiences On Your Shopify Store

Read this story ->

How to Use Shopify Search to Set Up Upsell & Cross-Sell Offers

Read this story ->

Trusted by 10,000 Shopify Merchants

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States