5 Types Of Shopify Email Marketing Campaigns To Run During COVID-19

COVID-19. The impact of the outbreak on businesses no longer needs an introduction. But as we work with more and more Shopify stores, we learn a few more things about sustaining your brand even during these tough times. From all our conversations, came forward the one channel that most of your customers are expecting to hear from you on - email.In this blog, we’re not talking about how to drive more sales. We’re talking about something a little more sensitive - what your customers want to hear from you. The Shopify email marketing campaigns you need to have in place.PS. To make sure your emails don't land in spam, remember to verify your domain. Here's how.

Shopify email marketing campaigns you should be sending out right now

1. Your COVID-19 response

The very first email that your customers expect from you is your response to COVID-19.No, they don’t want you to share more tips to remain safe. They just want to know how your business in relation to them is adapting to the changes around us and the laws being imposed on eCommerce.Based on which industry your business is in, your Shopify email marketing campaign must include details about:

  • Whether or not you’re going to continue accepting orders
  • Whether or not you’re going to be able to deliver the orders during this period
  • Which of your product ranges will be available and which will no longer be available for purchase
  • What your order shipping and delivery period will now look like considering supply chain delays and restrictions on logistics
  • How your business, if accepting and delivering orders, is making sure of 100% hygiene and standards set by health organizations
  • The offers you’re currently running or in-store credits that you’re offering to make the purchases more pocket friendly
  • The volume discounts available on specific products and how they can avail them
2. Back in stock emails

If your Shopify store is actively selling products, you’re going to see some items go out of stock sooner than others. The reason could be a sudden upsurge in customer demands, a change in the market scenario or even the lag in your supply chain that refueled the inventory of the product.Either way, you should be offering shoppers a way to subscribe to out-of-stock products. If it’s something they were looking for, they’d want an easier way to keep a tab on when the product is coming back.By simply implementing a back in stock subscription form on your product page, you can let shoppers subscribe to restock alerts.So as soon your product is restocked, they’re notified of the same so that they can come back to your store and make the purchase.You can do this easily by using the Back In Stock app. The app also enables you to push out these restock alerts when a defined amount of inventory is in place for your shoppers to buy from.

back in stock emails shopify
3. Product recommendations based on needs/ purchases

A lot of shoppers are making impulsive purchases. In their zeal to stock up on all the essentials, they’re often missing out on things that they would really need in the coming times. That’s where helping your shoppers make informed decisions earns you brownie points for a lifetime!Use your Shopify email marketing campaigns to send out product recommendations based on their previous purchases. These could be products that other customers like them have bought from your store or are in the same category as what they purchased from, or are must-haves during this lockdown period.In fact, you can display product recommendations based on the current customer needs and previous purchases in your back in stock emails too.So you’re not just telling the shopper when a product is restocked, but also recommending what else they should be buying during that visit!You can show product recommendations in your back-in-stock emails with the Wiser for product recommendations and Back In Stock app integration. You can read all about it here.

4. Information on shipping and delivery

Despite a lot of impulsive buying, shoppers are still planning out their budgets and purchases accordingly. So if your store’s still selling products, it’s a good idea to keep them up-to-date with their order shipment and delivery details. That way if they need to make any purchases around what they have bought from you, it can be planned accordingly.It’s also a good idea to include information about any possible delays that may occur or the delivery method they have chosen.For instance, simply sharing how the no-touch delivery or order pick-up would work is a good idea. Everyone’s having a first time now. So guide your customers to safely being able to get their products.

5. Informative content

If you’re in the health industry or offer general necessities, sharing informative content is also a good example of a Shopify email marketing campaign.Using the email, you can basically educate your customers about using your products properly. You can also use the channel to share credible information that you have acquired via reliable sources that will help them keep themselves safe in the coming days, and also help settle the ongoing rumors about the virus and more.Not sure how you can use or create content to keep your customers engaged during COVID-19 via emails? Here are some ideas you need to see!

Will your Shopify email marketing campaign work?

Well, you might be in two minds about sending an email out to your subscribers and customers. But the truth is, that customers are now seeking communication from brands more than ever. They want to get information on who they can purchase from and how, without having to continually visit their sites - sometimes to only return in vain.Remember, the above Shopify email marketing strategies are applicable to only stores that have been permitted to run and are able to let customers make purchases. But they can be tweaked and tailored to suit other stores too, to keep your brand alive in the eyes of your customers!After all, we all know that this phase is soon going to be over. So follow the thumb rule of showing empathy, sharing credible information with your customers and not letting your Shopify get lost in the chaos caused by COVID-19!Know a store that could use this article to strategize their Shopify email marketing campaigns? Share it with them or simply let us know if you need any help!

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Life Light Healing Services

United States

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States