How to Choose the Best Shopify Apps for Your Store

Lets make choosing the best Shopify apps easy.Running a Shopify eCommerce store and a personal blog are two entirely different things. There’s so much more you have to look after when it comes to an eCommerce store. Other than the basic requirements, you have to take care of secure checkouts, timely shipping, email marketing, speed optimization, etc.However, Shopify boasts a huge ecosystem of apps that provides you with various useful features and helps grow your eCommerce store. These apps help store owners improve the functionalities of their online store and add useful dimensions to it. Automating processes, integrating marketing, improving the store design, and boosting sales are just some of the many benefits of using Shopify apps.On the Shopify App Store, there are myriads of apps which makes it quite challenging for the new Shopify store owners to pick the right solution. This blog is meant to help you tackle this problem. We’ll provide you with certain measures that will help you choose the right Shopify app for your store.Without further ado, let’s jump into it.

Steps to choosing the best Shopify apps

Figuring Out the Needs

Try going to the grocery store without a list of items you have to buy. Nine out of ten times, it will take twice the time for you to return back to your place, and you’ll still end up forgetting many of the things that you actually need. Not just that, you’ll come back buying irrelevant things that might not be very useful for you. This example perfectly sums up your quest for a decent Shopify app.If you don’t want to install irrelevant apps, it would be best to first make a list of features that you want to add and the problems you want to solve on your Shopify eCommerce store. These requirements are different from merchant to merchant. Some want to appear credible to their audience, while some focus on improving customer loyalty.The point is that when your requirements are clear to you, it becomes easier for you to browse through various categories. You can actually just go out there and search for the right app instead of relying on apps to catch your attention.Another challenge that merchants often face is that they are not really sure what they need in their Shopify store. If this is the case for you too, your first steps should be toward solving the issues your store is facing. There can be high cart abandonment, low conversion rate, no ways for the customers to know if the item is back-in-stock, or any other issue.When you know the problems your site needs to tackle, you can easily find the apps to help you do so. For instance, if you want your customers to know when a certain item is back in stock, try going with Appikon. Whenever a customer lands a product page, but it is not in stock, this app will ask them if they would like to be notified when the item is back in stock. If buyers opt for it, they’ll receive a notification as soon as you restock.This strategy ensures that your time and money are only spent on the apps that are valuable for your store.

Shortlisting the Useful Apps

Once you know what sort of Shopify apps you need to upscale your store, it’s time to jump into the Shopify app store. There are mainly four ways you can start your search with:

1. Keyword search

In this method, you have to search for the problem you want to solve. For instance, if back-in-stock notifications are what’s missing from your site, you can just search for the phrase ‘back-in-stock’ and apps related to it will appear on your screen.

2. Collections

Shopify does a wonderful job of curating collections based on various criteria like merchant and app types. Some of the collections that you might browse through on the Shopify app store are sales channels, Shopify marketing, launching a store, growing a business, email marketing solutions, etc.

3. Categories

These apps are products of the Shopify app store. And just like any established product store, Shopify has also categorized its apps to make it easy for the store owners to navigate through the store. This categorization allows customers to find apps quickly.

4. Shopify-recommended apps

Now, you might know that the Shopify team has endorsed around 25 free apps, making it convenient for merchants to achieve their eCommerce goals. This is quite a time-efficient way of searching the apps, as these are not just useful ones, but their performance is also guaranteed.

The Evaluation Process

After shortlisting the apps that you might need, say 10 or 20 apps, it’s time to evaluate their genuineness more closely. If you have considered two apps that perform the same operations and come with the same features, this evaluation process will help you determine the one you should go with.We’ll look at the four different aspects of the app to ensure that it can deliver what we expect from it:

What are you willing to pay

Most of the Shopify store owners, when they are starting out, have a very limited budget. This limited budget makes them search for the apps that are free to use. Now some of the free apps can perform really well. But when you are selecting an app, your priority should be “does it solve my problem?” and not “am I getting it for free?”In your quest for a decent app, you first have to be honest with yourself about how much you are willing to pay for that particular service. When you set up this budget, a lot of your apps are ticked off of the list. However, if there’s a free app available that serves your needs as well as the paid one, just go for it. You must ensure that you’re not compromising with a free app, as in the long run, the app that was free will cost you much more.

Don’t let the description fool you

The app descriptions, photos, and videos on the Shopify app store are one of the most crucial marketing elements of the app. They are just one of the many layers of the app. You have to be rational with these descriptions and attractive media, as selecting the app is not about its marketing quotient. It’s about how well the app functions.For example, a merchant downloaded an email marketing app that advertised it supports a unique discount code generator. After exploring the app, when the client didn’t find that option, they contacted the developer and found out that it costs an additional $99 fee to activate that integration. The description of this app over promised and under delivered.The point is that description alone is not enough to judge an app. However, there’s a great way to find out what’s missing even before installing the app — it’s by looking at what people are saying about their experience with the app.

What people are saying about it

If you know how to read reviews, they can give the most accurate representation of the app. The more reviews you read, the better you get to know the app. Not saying that reviews can’t be manipulated for marketing, but here consumers are on the messaging side.We can classify the review part into three sections -

  • 1 and 2-star reviews: When you are reading 1-star reviews, you don’t need to put in a lot of time to understand the reasons behind the review. Most of the time, they are for the sake of revenge. However, how the developer responds to such reviews helps you set expectations about how you are going to be treated.The 2-star reviews are what you have to read carefully. In the majority of the cases, the 2-star reviews are left because the user had a legitimate concern. You can look out for some common elements, like the features that are not working, and then check if the developer has solved the issue with time. If there’s no such complaint in the future, it means that the developer is here for the long game, and the app will keep improving.
  • 3-star reviews: These reviews are meant to be skimmed by the store owners. Nine out of ten times, these reviews say — the store owner liked the app, but the app didn’t meet a certain requirement of the customers. However, these reviews are quite helpful for the developer as they can manage expectations by writing an accurate description or might add that particular feature that store owners are looking for.
  • 4 and 5-star reviews: You don’t have to be worried about customer experience by the time you read 4 and 5-star reviews. In these reviews, people are happy enough with the service to leave a review in the first place. These reviews are a great source to find the features that were not mentioned in the app store description.

Post-installation Performance Monitoring

After the evaluation process, you’ll have a list of the apps that you need to install. But, your work is not finished after installing those apps. Instead, for the next 30-days, you’ll have to monitor if the app is solving the issues that they were expected to solve. Using the right metrics, determine if the app has helped your Shopify store in upscaling. If there are some apps that have not delivered the result for you, it’s time to uninstall them and find some alternative that works better.

That’s It for Today

Shopify apps enable the stores to be more functional and versatile. By selecting the right apps, you’ll be able to boost your sales, retain more customers, and create a reputation in the eCommerce community. We hope that with the help of this blog, you’ll be able to come up with the best apps for the growth of your store. Now, this process can last 1 to 2 months, but it ensures that the apps you install make things convenient for you and helps you reach your eCommerce business goals.Need help figuring out the best Shopify apps for your online store? Reach out to us today!

More from the blog

Back-in-Stock Emails For Your eCommerce Business

Optimize back-in-stock email campaigns for increased sales with best practices, examples, and effective strategies.

Read this story ->

Best Shopify Plus Apps for Global Brands to Increase Sales

Read this story ->

How Product Out-Of-Stocks Can Help You With Better Inventory Management

Read this story ->

Web Push Notification Templates To Boost Sales On Your Shopify Store + Examples

Read this story ->

How to Handle Out-Of-Stock Products on Your Shopify Store to Increase Sales?

Read this story ->

Appikon Becomes a Shopify Pick for Recovering Lost Sales to Product Stockouts

Read this story ->

Different Industries That Can Leverage From Back in Stock Alerts

Read this story ->

What Is the Frequency of Restock Alerts You Should Maintain?

Read this story ->

Increase Shopify Sales: How To Sell Restocked Products Faster

Read this story ->

Marketing Psychology: Hacks To Use To Get More Pre-orders

Read this story ->

75+ Back in Stock Email Subject Lines

Read this story ->

How To Create an Omnichannel Marketing Strategy for Your Back in Stock Alerts

Read this story ->

How To Optimize Your Product Stockout Pages for Conversions

Read this story ->

How To Choose the Right Channel for Your Back in Stock Alerts

Read this story ->

How Shopify Stores Can Navigate Cookieless Ecommerce

Read this story ->

How to Choose the Best Shopify Apps for Your Store

Read this story ->

How To Handle Multichannel Sales on Shopify Effectively

Read this story ->

11 Back In Stock Emails We Absolutely Love And Why

Read this story ->

Ecommerce Marketing Strategies Your Shopify Store Needs for 2022

Read this story ->

Why Your Shopify Back In Stock Alerts Aren’t Working

Read this story ->

6 Examples To Help You Set Up An Effective Pre-Order Marketing Strategy

Read this story ->

How To Create An Omnichannel Back In Stock Marketing Strategy

Read this story ->

10 Ways To Bring Back Customers Lost To Stock Outs

Read this story ->

How To Upgrade Your Restock Alert Strategy This Year

Read this story ->

The Anatomy of a Good Back in Stock Alert

Read this story ->

10 Channels You Should Use To Communicate With Customers In 2022

Read this story ->

14 Best Shopify Apps Your Store Needs in 2022

Read this story ->

How to Grow your Shopify Store List in 2022?

Read this story ->

14 Stock Availability Email Hacks For Successful Conversions

Read this story ->

How to Boost Holiday Season Sale with Back in Stock Alerts?

Read this story ->

How to Make Sure Your Back in Stock Email is Read?

Read this story ->

How to use WhatsApp Marketing to Get More Sales for Your Shopify Store?

Read this story ->

Start Promoting BFCM Deals in Back in Stock Emails. Here’s how!

Read this story ->

How to Grow Your Subscriber List this BFCM and Holiday Season?

Read this story ->

Want to get more pre-orders during BFCM? Here’s how to do it!

Read this story ->

Different Types of Restock Emails to Increase Your Shopify Store Conversion Rate

Read this story ->

15+ Apps for your Shopify Store to Help you during BFCM Sale

Read this story ->

How to Grow Your SMS Subscriber List 10X Faster

Read this story ->

10 Scarcity Marketing Strategies To Boost Your Shopify Restock Email Conversions

Read this story ->

200+ Power Words to Rock your Shopify Back in Stock Emails!

Read this story ->

Increase Dropshipping Sales With Back in Stock and Preorder Marketing

Read this story ->

How to Write Restock Email Subject Lines that Increase Open Rates?

Read this story ->

How to Generate Legitimate Interest Around Your High-value Products to Get More Sales?

Read this story ->

How Electronics Stores Can Use Pre-Orders on High-Value Products

Read this story ->

How Fashion and Clothing Brands Use Shopify Pre-orders

Read this story ->

15 Best Dropshipping Shopify Apps You Absolutely Need To Get More Sales

Read this story ->

8 Ways to Personalize Automated Back in Stock Alerts for More Conversions

Read this story ->

How to Get More Sales on Your Shopify Beauty and Wellness Store With Back in Stock

Read this story ->

Want to Increase Your Product Page Conversions? Try These 14 Awesome Optimization Hacks.

Read this story ->

How Different Industries Can Use the Shopify Back in Stock App for More Sales

Read this story ->

How to Grow Your Shopify Email List 10x Faster and the Best Shopify Apps

Read this story ->

Best Shopify Apps for Fashion and Apparel Stores to Crush Your Half-year Goals

Read this story ->

10+ Back in Stock Templates to Use for Your Facebook Messenger Restock Alerts

Read this story ->

10+ Web Push Notification Templates for Shopify Restock Alerts

Read this story ->

10+ SMS Back in Stock Templates to Use for Your Restock Alerts

Read this story ->

How to Get Notified when Products are Back in Stock in Shopify?

Read this story ->

7 Things To Include On Your Pre-Order Sales Page To Get More Conversions

Read this story ->

10 Back-in-stock Email Templates to Send Your Restock Alerts

Read this story ->

8 Marketing Strategies To Push Your Pre-Order Sales Through The Roof

Read this story ->

How a Good Pre-order Sales Strategy Can Increase Your Shopify Store Sales

Read this story ->

Top 11 Benefits of Shopify Back In Stock Apps

Read this story ->

5 Ways to Increase User Engagement for Your Shopify Store

Read this story ->

How to Use Facebook Messenger Marketing to Sell More for Shopify Stores

Read this story ->

Creating An E-Commerce Strategy In 2021 To Grow Your Business

Read this story ->

Improve Site Search With Autocomplete: Why Autocomplete is Important to Simplify Search Experiences

Read this story ->

Analyzing How Amazon Search Engine Increases Conversions

Read this story ->

Ways to Reduce Drop Offs on Your Empty Search Results Page

Read this story ->

19 Good Email Back in Stock Notifications and Why They Work

Read this story ->

eCommerce Stores Using Back in Stock Alerts to Capture Their Shopper Purchase Intent and How It Helps Them Increase Sales

Read this story ->

Keyword Synonyms— How to Increase Product Discoverability Through Your Shopify Search

Read this story ->

How Urban Wall Decals Uses Searchly To Improve On-Site Experience

Read this story ->

How This Shopify Fashion Brand Uses Search and Filters To Increase Sales

Read this story ->

How to Increase Social Proof and Conversions with Reviews and Ratings Search Filters

Read this story ->

How to Increase Social Proof and Conversions with a Reviews and Ratings Search Filter

Read this story ->

General vs Niche vs One Product Store: Important Distinctions

Read this story ->

Importance of a Good Search Experience on Shopify Fashion and Apparel Stores

Read this story ->

Amazon Marketing Strategy: How Amazon Brings Back Interested Shoppers During Stockouts

Read this story ->

How to Increase your Average Order Value During BFCM Using Search and Filters

Read this story ->

How Fashion eCommerce Stores Use Back in Stock Alerts

Read this story ->

How to Use Product Search Filters on Your Shopify Store to Provide A Personalized Shopping Experience

Read this story ->

10 Types of Sales, Discounts, and Deals to Increase Shopify Sales During BFCM

Read this story ->

Shopify Inventory Management and Capturing Inventory Demand

Read this story ->

Guide to Managing Inventory During BFCM

Read this story ->

Out of Stock Management: How to Manage Stockouts on Your Shopify Store

Read this story ->

Complete guide to using Shopify search & filters to improve online shopping experience

Read this story ->

Why does your Shopify store need a customer account page?

Read this story ->

Walmart Marketing Strategy: How Walmart Brings Back Interested Shoppers During Stockouts

Read this story ->

Back in Stock x Omnisend: Growing Omnisend Subscribers Using Back in Stock Alerts

Read this story ->

Complete Guide to Back in Stock Alerts for Shopify Stores

Read this story ->

Why Human Touch and Automation Are the Real Hacks to Recovering Abandoned Carts through Text Marketing

Read this story ->

High-Converting Back-in-Stock Email Examples And Why They Work

Read this story ->

Best Practices to Optimize Your Store Inventory

Read this story ->

10 Tactics to Hype New Product Launches to Increase Shopify Sales

Read this story ->

Tesla Marketing Strategy: How Tesla Uses Back in Stock Alerts (and how you can too!)

Read this story ->

3 Emails For Fashion Stores to Send as They (re)Open

Read this story ->

Back in Stock x Klaviyo: Sending Back in Stock Emails to Recapture Interested Shoppers

Read this story ->

Best Practices for High-Converting Product Pages on Your Shopify Store

Read this story ->

Turn 10x More Visitors Into Customers With the Reviews and Ratings Filter

Read this story ->

10 Ways To Create Personalized Shopping Experiences On Your Shopify Store

Read this story ->

How to Use Shopify Search to Set Up Upsell & Cross-Sell Offers

Read this story ->

Trusted by 10,000 Shopify Merchants

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States