Why does your Shopify store need a customer account page?

What sets your Shopify store apart from the millions of merchants selling online? One of the smartest ways merchants build a unique experience on their Shopify store is with personalized customer account pages. Personalization is a powerful influencer for online consumers, with 80% of them more likely to purchase a product or service from a brand that provides personalized experiences.While Shopify provides merchants with a customer account page that includes basic features like address and order management, it just isn’t enough. What you need is a personalized customer account page that lets shoppers turn your customer account into their personal playground, where they can earn rewards, view their saved items, and reorder on the quick.Let’s look into why a branded customer account page is important and how you can set it up on your Shopify store.

Reasons to Set Up a Branded Customer Account Page

1. Personalized experience

Shoppers want a personalized experience. With personalized features like rewards and wishlists, shoppers are more likely to come back to your store and even store details (like saved items) that they can refer to later. An enhanced and branded customer account page can do this for you. You can add your branding and enable personalized features to set up a customer account experience that shoppers would want to come back to.

customer account

2. Increase repeat purchases with rewards

Gamify the experience on your Shopify store with rewards. On your customer account page, you can let your shoppers earn rewards for activities like placing an order, reviewing a product, and even referring new customers. Shoppers can then redeem these rewards on their next order. This way, you can get your shoppers to continue interacting with your brand and increase repeat purchases.

3. Allow shoppers to see their browsing history

Amazon has a 'Browsing History' section that lets their shoppers view all the products they were looking at previously. Such a section makes it easier for shoppers to refer back to an item that caught their eye but which they didn't save.You can add a ‘Browsing History’ section within your branded customer account page to provide this frictionless experience for your shoppers too. The Flits app is built to help merchants set up customer account pages that look like them and add robust features that make the customer want to spend time in these customer account pages.Install the Flits app to set up personalized customer account pages.

4. Simplify reordering experiences

Some products warrant a reorder. On the customer account page, you can make it easier for shoppers to reorder products they previously purchased like supplements, haircare or skincare items, etc with a one-click reorder button. This simple button transforms how shoppers reorder previously purchased items and ensure that they never have to take multiple steps to shop an item they bought in the past.

5. Faster login with social login options

One of the main reasons new visitors never sign up is because of the lengthy registration process involved. However, with a customized customer account, you can add features like social login. Social login allows shoppers to sign up/login using an existing social media profile. This one-click login method is sure to make the shopper experience more effortless so that customers don’t have to enter any details when getting to their customer account.

6. Allow shoppers to save items that catch their eye

Wishlisting is an important feature, especially if you have a large catalog to offer. You can offer wishlisting within your customer account so that shoppers can save items directly from the product catalog and then see these wishlisted products when they open their customer account page.Being able to save items allows shoppers to shortlist their favorites and later compare these options to finalize the item that they want to purchase.

7. Give shoppers more reasons to register

With features as robust as rewards programs and wishlisting, shoppers will be eager to register an account and build their wishlist or start earning credits. With a branded and unique customer account, you can give your shoppers valid reasons to continue engaging with your Shopify store, nudging them to register an account.

Set up a personalized customer account page with Flits!

While every Shopify store has a customer account page, you need to set up a unique and branded customer account page if you want to make a memorable impression on your shoppers. This includes adding features like wishlists and rewards, and even customizing the design of your customer account page to match the rest of your Shopify store design.Flits is the only Shopify app that lets you transform your customer account page, customize it, and add personalization features to allow your customers to frequent your Shopify store. Besides order history and address details, here are some features available on the Flits Shopify app:

  • Reorder: Allow shoppers to reorder specific items through the Orders page with just the click of a button.
  • Wishlists: Let your shoppers save items they were interested in to simplify their experience on your Shopify store and let them buy these wishlisted items with a direct add to cart.
  • Rewards: Set up a rewards program within your customer account page where shoppers can view activities that will earn them rewards and even redeem them.
  • Referrals: Allow shoppers to refer your store to other potential customers and earn rewards when a referred customer registers or shops.
  • Social Login: Allow shoppers to login with just one click using their social media accounts.
  • Browsing History: Set up a ‘Recently Viewed Products’ section on your customer account page so that shoppers can view their browsing history and not have to struggle to find items that caught their eye.

Once set up, you can monitor how customers use their customer account page, make tweaks, and then use this data to set up personalized marketing messages and even on-site tactics for better conversions.

Set up a personalized customer account page on your Shopify store today!

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Trusted by 10,000 Shopify Merchants

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

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Kina & Tam

Australia

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States