200+ Power Words to Rock your Shopify Back in Stock Emails!

If you're an online store owner or marketer, you'll agree, we’ve all been through this - crafted restock emails that we thought were so well done, they’d definitely get 99% clicks. But surprise!We got close to zero clicks and a miserably failed back in stock email campaign.What went wrong? Research by Nielsen Norman Group reveals that most readers only consume 20% of the content. This means, your back in stock email copy needs to be drafted such that it creates curiosity and generates responses from readers even if they read less than a quarter of your email.But how do you craft such an email copy? Power words in your stock availability email.

Emails with power words tend to perform better

You might have heard of power words. They’re words that trigger a psychological and emotional response. They’re words that influence readers. Drive them to make decisions. Take actions. And it's proven - emails with power words convert more. Power words can be used across your restock email copy - from the subject line to the call-to-action. Your email needs to be punctuated with power words. And to use the right power words, you need to tap into your target audience.But here’s the thing - cliches and jargons seldom work. The words you use should trigger an emotion in your target audience and echo something that they care about. Researchers claim that we humans do not make decisions without emotions, or that all our decisions are based on emotions. So what kind of emotions are we talking about? Below, you'll see a wheel of eight emotions (created by professor Robert Plutchik) that can be used as a starting point for connecting with people’s emotions in writing.

Shopify restock email

How to use power words in different parts of your Shopify back in stock emails?

Get the drift? Now let's talk about how to use power words in your next back in stock notification email with Appikon.

Power words in email subject lines

This is your first (and last) chance to grab your subscribers’ attention. These are people who receive hundreds of emails from different brands. How will you make sure you stand out?Include power words in your restock email subject lines to increase the probability of subscribers opening the emails. But there’s a catch. You need to use words that catch the attention of your target audience, not of everyone. And so, think about what your target audience cares about. For example, if your target audience is people who’re waiting to buy a watch, a subject line on the lines, ‘Always be on time and look smart too’ could pack some power. These people are looking to buy new watches because they want to look good and because of the purpose the watch serves - helps them track time.

Power words in email headlines

Your email subscribers are also others’ subscribers. Everyone sends them promotional emails. Did you know an average person receives around 25 emails daily? Your subscribers might not read each and every email. They scan emails. And so, your emails need to catch their attention so that they read all/more in it.That brings us to the beginning of the email - the headline. Using power words in your Shopify back in stock email headlines can be the differentiating factor between bad and great headlines.

Power words in back in stock email copy

The body of your email is where you can write more than the other parts of your email. Here, you can talk about the benefits, the concepts, why it was worthwhile for your subscribers to wait, details about the product, how the item will change their lives, etc. But hang on… you can’t write about all of this. Pick one. Then write the body copy. If you try to squeeze in everything, your readers will get confused. But remember, add power words to turn a passive body copy into one that triggers the readers’ emotions and drives them to the next section of your Shopify restock emails - the call to action button.

Power words in call-to-action of stock availability email

Your back in stock emails’ call to action (CTA) has to play an important role - to get subscribers to click. Power words in the CTA can help attract attention and drive potential customers to click through. And so, you must craft your CTA carefully. It should have fewer words than your headline, it should be clear, snappy, smart, short, and have a power word. The CTA should trigger an emotion, talk about a benefit, and be action-driven.

200+ power words for back in stock emails to trigger different emotions

While there are many more power words in the dictionary, we have shortlisted some of the best that you can make use of in your stock availability emails. Remember to include them in your Shopify back in stock email copy; but don't over do them either!

Urgency/Anticipation

  • Hurry
  • Now
  • Today
  • Only
  • Limited time
  • Don’t delay
  • Last chance
  • Selling fast
  • Discover
  • Crave
  • Inspire
  • Mystery
  • Pronto
  • Fast
  • Only

Curiosity/Surprise

  • Secret
  • Rare
  • Surprise
  • Awe
  • Jaw-dropping
  • Mind-blowing
  • Spectacular
  • Remarkable
  • Mesmerizing
  • Astonishing
  • Terrific
  • Breath-taking
  • Unveil
  • Uncover
  • Insider
  • Learn
  • Distinct
  • Exclusive

Encouragement

  • Popular
  • Strong
  • Superior
  • Better
  • Elevate
  • Uplift
  • Best
  • Save money
  • Bargain
  • Earn more
  • Bonus
  • Profit
  • Benefit
  • Extra
  • Guilt-free
  • Hack
  • Shortcut
  • Easily
  • Instantly
  • Results
  • Fast
  • Swift
  • Rapid

Exclusivity

  • New
  • Special
  • Exclusive
  • Unique
  • One of a kind
  • Only for you
  • Members only
  • Login required
  • Membership now closed
  • Ask for an invitation
  • Get invited
  • Be one of a few
  • Get it before everybody else
  • For your eyes only

Excitement

  • Free
  • Sale
  • Unlimited
  • Discount
  • Remarkable
  • Wonderful
  • Exciting
  • Announcing
  • Introducing
  • Reward
  • Thrilling
  • Desire
  • Craving
  • Sinful
  • Sexy
  • Yearn
  • Beautiful
  • Cute
  • Dazzling
  • Lovely
  • Handsome
  • Haven
  • Retreat

Pain points

  • Improved
  • Tested
  • Lifetime
  • Affordable
  • Easy
  • Genuine
  • Quick
  • Simple
  • Goals
  • Save money
  • Solution
  • Help
  • Ready
  • Save
  • Learn
  • Change
  • Increase
  • Improve
  • Gain
  • Advantage
  • Faster
  • Quick
  • Inexpensive
  • Easier
  • Hassle-free
  • Reduce
  • Cut-down
  • One-time
  • Speedy
  • No-frills
  • Shorten
  • Decode
  • Unravel
  • Beat
  • Break down
  • Free up
  • Control
  • Accelerate
  • Expedite
  • Relieve

Confidence

  • Guaranteed
  • Powerful
  • Big
  • Valuable
  • Approved
  • Control
  • Supreme
  • Able
  • Influence
  • Potential
  • Prestige
  • Forceful
  • Mighty
  • Unparalleled
  • Ideal
  • Proven
  • Dominate
  • No doubt
  • Fool-proof
  • Flawless
  • Unquestionable
  • Secure
  • Preserve
  • Guard
  • Healthy
  • Smart
  • Absolute
  • No risk

Trust

  • Proven
  • Guaranteed
  • Reliable
  • Research-backed
  • Scientific
  • Absolutely
  • Definitely
  • Admire
  • Authoritative
  • Fact
  • Fool-proof
  • Sure-fire
  • Trustworthy
  • Promise
  • True
  • Legit
  • Confirmed
  • Safe
  • Genuine
  • Sure thing
  • Complete
  • Ultimate
  • Trust
  • Truly
  • Super
  • Worthwhile
  • Delightful
  • Effective
  • Superior

Fear

  • Miss out
  • Last chance
  • Going soon
  • Selling out
  • Don’t
  • Last few
  • Take advantage
  • Limited
  • Limited time
  • Only few left

Crafting a Shopify restock email that converts

So! Now you have more than 200 power words to pack a punch in your Shopify back in stock emails. And these are just the starting points. You can come up with your own power words that resonate with your Shopify store and brand. The sky’s the limit!

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Trusted by 10,000 Shopify Merchants

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States