Back in Stock x Klaviyo: Sending Back in Stock Emails to Recapture Interested Shoppers

Stockouts are unavoidable. But, do you have the right strategies in place to capture interested shoppers who land on stocked out products? This can be successfully achieved with back in stock messages!Using back-in-stock alerts, you can capture shoppers to send them an automated message when the product is back in stock. When you set up back-in-stock alerts, it’s crucial to ensure that you have enabled multiple communication channels to allow shoppers to subscribe via the channel of their choice. This is why we’re pleased to talk about our integration with our favorite email marketing app, Klaviyo.With this integration, you can send back in stock emails to shoppers who subscribe to in-stock updates via email and manage this automated email in a more efficient manner.

Why Should You Set up Back in Stock Emails on Your Shopify Store?

When faced with a stockout, 21% to 43% of consumers will go to another store to buy the item. By setting up Back in Stock Alerts, you can set up opportunities for shoppers to subscribe so that they can buy the item later. This way, interested shoppers are more likely to subscribe and come back later rather than shopping from your competitor.The subscribe widget for back in stock alerts is fully customizable, allowing you to display up to 4 communication channels. Shoppers can enter their email or phone number within the widget to receive a message on their preferred channel about the product’s availability or even subscribe using Facebook Messenger or web push notifications.Out of all the communication channels available, email is the most important. Automated email (like back in stock messages) average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing emails. These messages have better responses from shoppers and you’re sure to see higher conversion rates.Moreover, with no text limitation, you can use your back-in-stock email to display other product recommendations. This way, even if the shopper already bought the item elsewhere, they can still be nudged to shop from you through the other recommendations.Read more about using email for back-in-stock alerts.

What does Klaviyo do?

Klaviyo is an email marketing platform created for online businesses. Klaviyo helps businesses create memorable experiences using email by listening for and understanding cues from visitors, subscribers, and customers, and turning that information into valuable, relevant messages.The app allows you to segment audiences, send personalized emails, and automate emails based on specific triggers. The powerful platform is used by Shopify stores of all sizes and allows customizations to the most granular level.

How does the Back-in-Stock and Klaviyo Integration Work?

To allow your shoppers to subscribe to back in stock alerts via email, you need to first install both Back in Stock and Klaviyo on your Shopify dashboard. Once installed, you can integrate the apps by following these steps:1. Log in to the Back in Stock app dashboard.2. Go to the Integrations tab.3. Switch to the ‘Premium Integrations’ tab.4. Click on the Klaviyo integration card.

5. You will be shown a field to enter an API key.

6. On the Klaviyo dashboard, click on ‘Settings’ and choose ‘API Keys’ from the dropdown.7. Click on ‘Create API Key’ and you will then be taken to a page with the API key created.

8. Copy the key and paste it in the field on the Back in Stock page.

9. You will then be shown a dropdown to select your template. With Klaviyo, you can choose the kind of email template you want to work with.

Pro-tip: Set up an email template specifically for back in stock messages.10. Once selected, click ‘Save’You’ve successfully integrated the Back in Stock app with Klaviyo.IMP. Don't forget to verify your domain so that your restock alert emails don't land in spam. Learn about it here.

5 Best Practices for Back in Stock Emails

1. Add product images for instant recall

When setting up your back-in-stock email, ensure that the email includes a high-quality product image of the item that the shopper subscribed to. Adding a product image can help shoppers recall the item they wanted, bringing them back to the store quicker.These images are automatically generated from your store’s product page listing. So, it’s important to check if your product pages are high-quality and display the best features of the item. For instance, if it’s a clothing item, add an image of a model wearing the item. This helps the shopper visualize it better.

2. Test different types of copy

When crafting your back-in-stock email, test different types of copy. Try using urgency phrases like ‘Act now!’ or exclusivity phrases like ‘Limited stocks only!’ to see which yields higher results. By testing copy for your back-in-stock emails in the first month, you can find the perfect copy that converts your shoppers better.

3. Update the email to include the sale or offer you are running

When running a discount or an offer on your Shopify store, you can update your back-in-stock email to reflect this deal. When shoppers see a discount on the back-in-stock email, they would feel even more incentivized to shop from you.Updating your back-in-stock email allows you to increase conversions and leverage the discount you have to bring back shoppers to your recently stocked products.

4. Display product price

You don’t want your shopper landing on a product they previously expressed interest in only to find out that it is more expensive than they expected it to be. When setting up your back-in-stock email, you must add the product price to the email. With the pricing visible to the shopper, they would be able to make better purchasing decisions and have a higher intent to purchase when they click on the email.

5. Add product recommendations

You can add personalized recommendations to your back-in-stock emails to increase your chances of conversion. Back in Stock integrates with Wiser, allowing you to add personalized recommendations. By enabling this integration, you can give shoppers more options to choose from. Even if shoppers have already bought the item they initially subscribed to, these recommendations will make them come back to your Shopify store.

Integrate Back in Stock with Klaviyo for high-converting back in stock emails

We hope this guide helps you set up back in stock emails that convert shoppers and bring them back to make a purchase. Back in stock alerts are crucial in ensuring that you don’t lose out on interested shoppers when you have a stockout. With this integration, you can send highly personalized emails about the product’s availability.If you haven’t already set up back-in-stock alerts on your Shopify store, it’s about time you do! With back-in-stock alerts, shoppers can subscribe to alerts for stocked out products. Once the item is in stock, they will automatically receive a message about it via the communication channel they subscribed to. This way, shoppers will come back to the store and make a purchase. Set up Back in Stock app on your store and increase Shopify sales.

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SpaceTek

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Kina & Tam

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Legion Health

Australia

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Percy’s Powder

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"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States