How Electronics Stores Can Use Pre-Orders on High-Value Products

What does Apple do when launching a new phone? Or how does Sony generate hype and demand for its games? They allowed eager shoppers to place pre-orders on products they aspire to have.According to Scalefast, pre-order campaigns can get brands 28% of the total sales on the first day of the launch. And 50% of pre-order shoppers are new visitors to sites.There’s no doubt about the success of pre-order strategies. Especially for high-ticket items such as electronics. But with so much competition in the electronics market, pre-orders not done right, could mean a waste of precious resources.So, the question is: how can electronics stores use pre-order campaigns to ensure sales on high-ticket items?You’ll learn that in this blog.

When can electronics businesses set up pre-order in Shopify stores?

Pre-order campaigns are good for electronics stores. But it’s important to be selective when to use it.Consumers love excitement. And if you offer pre-orders too often, it will come across as something regular. Their enthusiasm will wear off.Here’s when we recommend setting up pre-orders on your electronics store:

1. To launch a new product

In 2013, when Sony offered Playstation 4 - their then-new console - for pre-orders, they secured over 1.5 million pre-orders worldwide.We know Sony is a big brand and this achievement must’ve been easier for them. But smaller brands and Shopify stores can run pre-order campaigns, too, to launch a new product.Here’s how, and some points to consider:

  • When you’re launching an exciting, innovative new electronics product, plan a pre-order strategy
  • Add a pre-order button on your Shopify store product page much before the launch
  • Time your launch date strategically
  • Make sure the release date is not too far away because shoppers might not want to wait for too long
  • Conversely, if the release date is too close, shoppers might just wait it out till the product is available on the site and buy it then

Pro tip: Make your new product worth pre-ordering. No one’s going to be excited about a regular product. Also, time your release date strategically - for example, around a festival, etc. to make the most of it.Here’s an example from Apple:

preorder campaigns apple

2. To promote limited edition or special edition electronics items

Just like when launching a new product, if you’re going to offer a limited edition or special edition item on your Shopify store, it’s a good time to bring in pre-orders.Microsoft has recently launched pre-orders for a limited edition Halo Infinite X Box Series X. And we’re talking about it because there are many takeaways from their pre-order strategy.Takeaways:

  • The launch celebrates the 20th anniversary of the Halo series
  • The brand created hype around the game before its launch
  • And they made it worth the wait by launching a product that matches its hype

Consumers love novelty. They also love exclusivity. And so, if your Shopify store is going to bring a rare, niche item, you can use the opportunity to appeal to consumers’ psychology.Some tips to go about pre-orders for limited edition items:

  • Plan the pre-order campaign much in advance so that you can build anticipation
  • Let customers know, through marketing campaigns, the demand for the item, how exclusive it is because only a few people will have it
  • Let shoppers know that they might not get another chance to buy this item once the editions get sold out
  • Create hype around the item and tell shoppers why it’s a must have product

3. To launch a big promotion or discount on an existing electronics item

Electronics items are high-ticket in nature. They’re pretty expensive. Consumers will not purchase every item that electronics brands produce. They spend cautiously because they want the best. At times, they might not have the budget to buy an expensive electronic product.But what if you offer a discount?It’s a fantastic opportunity for you to run pre-order campaigns.Here’s what to do:

  • Choose one or a few high-value items to offer at discount
  • Make use of the data collected from the product pages - which shoppers browsed it, which shoppers abandoned the item in their carts, and which shoppers showed high purchase intent. Plan personalized marketing strategies to target these shoppers
  • Add FOMO to your promotions and discounts by making the deal time-sensitive or for a limited number of customers only. For example, the first 20 customers get 20% off

4. To update a sold-out product

What if a high-value item gets sold out on your Shopify store? Should you let go off the sales opportunity because it stocked out?Not at all!If you know that you’re going to restock an item that is selling out fast or an item which is limited stock, you can add the pre-order button on that product page.You can use a Shopify pre-order app to automate this process. The app will bring up the pre-order button in real-time, as soon as the item gets sold out.By automating the pre-order feature on your Shopify store, you can:

  • Retain high-purchase intent shoppers who would have otherwise left your site without making a purchase
  • Assess the demand of the stocked-out item and accordingly restock it

5. To launch a new electronics business into the market

Starting a new business or entering a new market is not a walk in the park. There’s a lot of anxiety, doubts, what-ifs and should I or should I not, that make business decisions tough.And so, when you’re about to launch a new electronics Shopify store, you can test the waters with the help of a pre-order campaign.Use the pre-order strategy to:

  • Understand consumers’ interest in your store/products
  • Anticipate popularity before the actual launch
  • Get a sense of the need and demand for your business/products
  • Create interest and hype

Here’s how a pre-order strategy can help you understand all the above:When you allow shoppers to pre-order, you can assess all the above, based on the number of pre-orders that you receive. If the pre-orders are not as expected, you could change your strategy or products accordingly.Let’s say, for example, a few products on your store do not receive any pre-orders, it would be best for you to exclude those from your Shopify store. Instead, focus on products that are promising based on the number of pre-orders.Now that we know when you should use pre-orders for your Shopify store, let’s look at how you can make pre-orders bring results.

How to make pre-order campaigns a success for your Shopify store?

Now, just because you have a pre-order app and a pre-order button on your Shopify store, it doesn’t mean shoppers will come thronging to place orders. You’ll have to make pre-orders interesting and enticing enough for visitors to convert.

1. Add offers to pre-orders and make them irresistible

Whether you’re targeting new shoppers or old customers, make the pre-orders exciting for them. You can do so by making offers that they might find value in and cannot resist. Let’s say you give them an extra discount, a gift or other rewards (credit points to your existing customers).Here’s an example:

preorder campaign example

2. Add FOMO

Bring emotions into play. Bring in FOMO (fear of missing out). When something’s good and scarce, we humans fear missing out on it. You can add these emotions to your pre-orders for high-value electronics. Make them available for a limited time only or offer only a limited number.

3. Promote pre-orders across channels

Your pre-order feature may be available only on your Shopify store. However, you can promote it on your other channels - social media, paid online ads, web push notifications, SMS, etc. 54% of social media users say that social media ads have a huge impact on their buying behavior. You can reach potential customers for your high-value items through paid social media ads.

4. Run email campaigns to promote Shopify pre-orders

If you already have an established business, you might have an email list and data from your past customers. You can create an email campaign especially for your pre-order strategy. Let your shoppers know about the item available for pre-order via emails. Create hype and a story around your product to nudge shoppers to buy.

5. Focus on the build-up

As mentioned earlier, nearly 30% of the sales for pre-orders happen on day one of the launches of the products. But there’s a lot that has to be done that leads to a successful launch day.

  • Create a plan for your pre-order strategy
  • Involve all your teams in the pre-order campaign
  • Add the necessary pre-order tools and apps to your Shopify store
  • Train the relevant teams and provide them access to the necessary data
  • Create pre-order marketing plans and campaigns
  • Stay agile and flexible, monitor the performance and make necessary changes

Should you have a pre-order app in your Shopify electronics store?

With so much competition in the electronics market, running a pre-order campaign can be a blessing. It can help you assess the demand for your high-value items, secure sales before a product is launched in the market, and much more.So yes, you must definitely have a Shopify pre-order app in your store. It can help you automate your campaigns so you can focus on other strategic aspects of your business. But remember, the competition is high and so you’ll have to put in efforts to make your pre-order strategies stand out. Time to get creative!

More from the blog

Back-in-Stock Emails For Your eCommerce Business

Optimize back-in-stock email campaigns for increased sales with best practices, examples, and effective strategies.

Read this story ->

Best Shopify Plus Apps for Global Brands to Increase Sales

Read this story ->

How Product Out-Of-Stocks Can Help You With Better Inventory Management

Read this story ->

Web Push Notification Templates To Boost Sales On Your Shopify Store + Examples

Read this story ->

How to Handle Out-Of-Stock Products on Your Shopify Store to Increase Sales?

Read this story ->

Appikon Becomes a Shopify Pick for Recovering Lost Sales to Product Stockouts

Read this story ->

Different Industries That Can Leverage From Back in Stock Alerts

Read this story ->

What Is the Frequency of Restock Alerts You Should Maintain?

Read this story ->

Increase Shopify Sales: How To Sell Restocked Products Faster

Read this story ->

Marketing Psychology: Hacks To Use To Get More Pre-orders

Read this story ->

75+ Back in Stock Email Subject Lines

Read this story ->

How To Create an Omnichannel Marketing Strategy for Your Back in Stock Alerts

Read this story ->

How To Optimize Your Product Stockout Pages for Conversions

Read this story ->

How To Choose the Right Channel for Your Back in Stock Alerts

Read this story ->

How Shopify Stores Can Navigate Cookieless Ecommerce

Read this story ->

How to Choose the Best Shopify Apps for Your Store

Read this story ->

How To Handle Multichannel Sales on Shopify Effectively

Read this story ->

11 Back In Stock Emails We Absolutely Love And Why

Read this story ->

Ecommerce Marketing Strategies Your Shopify Store Needs for 2022

Read this story ->

Why Your Shopify Back In Stock Alerts Aren’t Working

Read this story ->

6 Examples To Help You Set Up An Effective Pre-Order Marketing Strategy

Read this story ->

How To Create An Omnichannel Back In Stock Marketing Strategy

Read this story ->

10 Ways To Bring Back Customers Lost To Stock Outs

Read this story ->

How To Upgrade Your Restock Alert Strategy This Year

Read this story ->

The Anatomy of a Good Back in Stock Alert

Read this story ->

10 Channels You Should Use To Communicate With Customers In 2022

Read this story ->

14 Best Shopify Apps Your Store Needs in 2022

Read this story ->

How to Grow your Shopify Store List in 2022?

Read this story ->

14 Stock Availability Email Hacks For Successful Conversions

Read this story ->

How to Boost Holiday Season Sale with Back in Stock Alerts?

Read this story ->

How to Make Sure Your Back in Stock Email is Read?

Read this story ->

How to use WhatsApp Marketing to Get More Sales for Your Shopify Store?

Read this story ->

Start Promoting BFCM Deals in Back in Stock Emails. Here’s how!

Read this story ->

How to Grow Your Subscriber List this BFCM and Holiday Season?

Read this story ->

Want to get more pre-orders during BFCM? Here’s how to do it!

Read this story ->

Different Types of Restock Emails to Increase Your Shopify Store Conversion Rate

Read this story ->

15+ Apps for your Shopify Store to Help you during BFCM Sale

Read this story ->

How to Grow Your SMS Subscriber List 10X Faster

Read this story ->

10 Scarcity Marketing Strategies To Boost Your Shopify Restock Email Conversions

Read this story ->

200+ Power Words to Rock your Shopify Back in Stock Emails!

Read this story ->

Increase Dropshipping Sales With Back in Stock and Preorder Marketing

Read this story ->

How to Write Restock Email Subject Lines that Increase Open Rates?

Read this story ->

How to Generate Legitimate Interest Around Your High-value Products to Get More Sales?

Read this story ->

How Electronics Stores Can Use Pre-Orders on High-Value Products

Read this story ->

How Fashion and Clothing Brands Use Shopify Pre-orders

Read this story ->

15 Best Dropshipping Shopify Apps You Absolutely Need To Get More Sales

Read this story ->

8 Ways to Personalize Automated Back in Stock Alerts for More Conversions

Read this story ->

How to Get More Sales on Your Shopify Beauty and Wellness Store With Back in Stock

Read this story ->

Want to Increase Your Product Page Conversions? Try These 14 Awesome Optimization Hacks.

Read this story ->

How Different Industries Can Use the Shopify Back in Stock App for More Sales

Read this story ->

How to Grow Your Shopify Email List 10x Faster and the Best Shopify Apps

Read this story ->

Best Shopify Apps for Fashion and Apparel Stores to Crush Your Half-year Goals

Read this story ->

10+ Back in Stock Templates to Use for Your Facebook Messenger Restock Alerts

Read this story ->

10+ Web Push Notification Templates for Shopify Restock Alerts

Read this story ->

10+ SMS Back in Stock Templates to Use for Your Restock Alerts

Read this story ->

How to Get Notified when Products are Back in Stock in Shopify?

Read this story ->

7 Things To Include On Your Pre-Order Sales Page To Get More Conversions

Read this story ->

10 Back-in-stock Email Templates to Send Your Restock Alerts

Read this story ->

8 Marketing Strategies To Push Your Pre-Order Sales Through The Roof

Read this story ->

How a Good Pre-order Sales Strategy Can Increase Your Shopify Store Sales

Read this story ->

Top 11 Benefits of Shopify Back In Stock Apps

Read this story ->

5 Ways to Increase User Engagement for Your Shopify Store

Read this story ->

How to Use Facebook Messenger Marketing to Sell More for Shopify Stores

Read this story ->

Creating An E-Commerce Strategy In 2021 To Grow Your Business

Read this story ->

Improve Site Search With Autocomplete: Why Autocomplete is Important to Simplify Search Experiences

Read this story ->

Analyzing How Amazon Search Engine Increases Conversions

Read this story ->

Ways to Reduce Drop Offs on Your Empty Search Results Page

Read this story ->

19 Good Email Back in Stock Notifications and Why They Work

Read this story ->

eCommerce Stores Using Back in Stock Alerts to Capture Their Shopper Purchase Intent and How It Helps Them Increase Sales

Read this story ->

Keyword Synonyms— How to Increase Product Discoverability Through Your Shopify Search

Read this story ->

How Urban Wall Decals Uses Searchly To Improve On-Site Experience

Read this story ->

How This Shopify Fashion Brand Uses Search and Filters To Increase Sales

Read this story ->

How to Increase Social Proof and Conversions with Reviews and Ratings Search Filters

Read this story ->

How to Increase Social Proof and Conversions with a Reviews and Ratings Search Filter

Read this story ->

General vs Niche vs One Product Store: Important Distinctions

Read this story ->

Importance of a Good Search Experience on Shopify Fashion and Apparel Stores

Read this story ->

Amazon Marketing Strategy: How Amazon Brings Back Interested Shoppers During Stockouts

Read this story ->

How to Increase your Average Order Value During BFCM Using Search and Filters

Read this story ->

How Fashion eCommerce Stores Use Back in Stock Alerts

Read this story ->

How to Use Product Search Filters on Your Shopify Store to Provide A Personalized Shopping Experience

Read this story ->

10 Types of Sales, Discounts, and Deals to Increase Shopify Sales During BFCM

Read this story ->

Shopify Inventory Management and Capturing Inventory Demand

Read this story ->

Guide to Managing Inventory During BFCM

Read this story ->

Out of Stock Management: How to Manage Stockouts on Your Shopify Store

Read this story ->

Complete guide to using Shopify search & filters to improve online shopping experience

Read this story ->

Why does your Shopify store need a customer account page?

Read this story ->

Walmart Marketing Strategy: How Walmart Brings Back Interested Shoppers During Stockouts

Read this story ->

Back in Stock x Omnisend: Growing Omnisend Subscribers Using Back in Stock Alerts

Read this story ->

Complete Guide to Back in Stock Alerts for Shopify Stores

Read this story ->

Why Human Touch and Automation Are the Real Hacks to Recovering Abandoned Carts through Text Marketing

Read this story ->

High-Converting Back-in-Stock Email Examples And Why They Work

Read this story ->

Best Practices to Optimize Your Store Inventory

Read this story ->

10 Tactics to Hype New Product Launches to Increase Shopify Sales

Read this story ->

Tesla Marketing Strategy: How Tesla Uses Back in Stock Alerts (and how you can too!)

Read this story ->

3 Emails For Fashion Stores to Send as They (re)Open

Read this story ->

Back in Stock x Klaviyo: Sending Back in Stock Emails to Recapture Interested Shoppers

Read this story ->

Best Practices for High-Converting Product Pages on Your Shopify Store

Read this story ->

Turn 10x More Visitors Into Customers With the Reviews and Ratings Filter

Read this story ->

10 Ways To Create Personalized Shopping Experiences On Your Shopify Store

Read this story ->

How to Use Shopify Search to Set Up Upsell & Cross-Sell Offers

Read this story ->

Trusted by 10,000 Shopify Merchants

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States