How to Write Restock Email Subject Lines that Increase Open Rates?

It’s normal for products on your Shopify Plus store to stock out. And interested shoppers to feel disappointed. But you need not worry. Your back-in-stock strategy will help you bring back those interested shoppers to your site. Now, imagine you’re trying hard to bring back customers through a restock email alert, and your email subject line reads, ‘Back in stock’. How many subscribers do you think will open that email?Did you know 69% of people mark emails as spam after reading subject lines?There’s nothing wrong with keeping email subject lines straightforward, but they won’t make you stand out or grab attention. Because your subscribers might be receiving such emails from other brands as well.Your restock email subject line should be your starting point, not something you leave for the end.Here’s a quick graph that elaborates just how important email subject lines are.

restock emails

So, what’s a perfect restock email subject line?There’s no one perfect subject line or a formula to get it right. The idea is to keep it creative and catchy. Here are some references to get you inspired.

Restock email subject line examples to inspire you

Subject lines that convey urgency

Your subscribers weren’t able to buy a product because it was out of stock on your site. Don’t let them miss the boat again. When you send Shopify restock emails, create a sense of urgency to prompt them to take quick action. Here are some subject lines to help you do so:It’s back in stock. Hurry!Don’t let it get away this time.It’s selling out fast as you read this.Back in stock. For now.Limited edition restocked!Make it yours before it flies off the shelf again. 12 hours to buy your favorite.Back in stock + 10% discount (Limited period)It’s here, but gone in 3… 2… 1…Last chance to buy your fav before it’s sold out againBack in stock. But time’s flying. Don’t miss out this time.

Back in stock email subject lines that create excitement

You’re sending a restock alert about a product that subscribers loved so much but couldn’t buy. And so, you must make it sound exciting to them. Let them know that you’re as excited to share the product update with them as they are eager to get it. Try these subject lines for your back in stock emails:1000 person on the waitlist after youLook what’s FINALLY BACK!Yuppie… Your favorite just returned!Just arrived… (add product name)It’s here and it’s yours to own!You asked for it. We got it back for you.The moment you were waiting for is here!Abra-ca-dabra! Here it is.That aha! (product name) is back in stockAaaaand... here you go - it’s back in stockFinally! It’s here. Now get shopping :)

Restock email subject lines with positivity

Keeping the subject line positive brings hope and confidence to the subscribers. Positivity makes us happy and more satisfied. So when you send an email brimming with positivity, it brings a feel-good factor and most often, a smile to your subscriber’s face. It prompts them to take positive actions. Good news! Your fav’s restocked.You asked. We brought it back in stock.Your favorite have come (back)!You’re in luck. Your fav is back in stock!We don’t keep our fav customers waiting.Yes! It’s here.We made it - the (item name) you were waiting for is here.We restocked what you wanted and you’ll love it!You’re better together with (item name)We got it back just for you :)

Creative ways of saying it’s back in stock

Consumers shop from many different brands and sites because they have options. And just like you, your competitor sites would also be trying to reach them through marketing emails. Now imagine how many emails your subscribers might be receiving. And if all the email subject lines read the same, how would you stand out? That’s where you need to put your creativity at work. Here are some creative restock email subject lines to inspire you:Waiting sucks. But you don’t have to wait anymore.Psst… It’s back on our websiteKeep calm and shop for your favoriteIt’s about time you get your hands on what you were eyeingLet’s look at some creative email subject lines from different brands:Anthropologie, a clothing brand, sent a restock email for a dress with a subject line that attracts attention with wordplay: ‘We call this Deja Oooh’Another brand, Tarte that sells natural cosmetics, sent an email with a subject line in all caps to grab attention and smartly added scarcity with this line: BACK IN STOCK (for now)Some ways to make your subject lines creative:

  • Add emoticons
  • Play with small and capital lettering
  • Use brackets and special characters
  • Use numbers
  • Add a touch of humor or pun

Personalized restock email subject lines

In marketing, personalization works wonders. So, how can you personalize your Shopify restock emails subject lines? Follow these tips:

  • Include the subscriber’s name in the subject line
  • Insert the subscriber’s location
  • Highlight the subscriber’s interest
  • Personalize the sender’s name - for example Mel from Shop.com

Here are some examples of personalized subject lines:John, isn’t this what you’ve been waiting for?The item you were waiting for is now available (only for your city - Paris)Your team is in the final and we’ve restocked the jersey for you just in time

Straightforward back in stock email subject lines

Finally, you don’t always need to have a creative, catchy, or funny email subject line to attract your subscribers’ attention. At times, a simple and straightforward line is enough. This especially works well when you’re sending the first Shopify restock email. Your subscribers who are eagerly waiting for the product will click open the email even if it doesn’t have a catchy subject line, because they’re interested in the product. Here are some simple restock email subject lines:Back in stockRestocked - (name of product)The item you wanted is back in stockThe item you wanted is now available on our site

Final thoughts on restock email subject lines

No matter how well you manage your inventory, items on your website will go out of stock, and you will need a restock strategy. Most subscribers choose email as the channel for communication. As a brand, you do not want to miss this opportunity to convert a high-potential sale. And that’s why you need to ace your restock email subject lines like no other. And one more thing, always test your subject lines.

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Percy’s Powder

Australia

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

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SpaceTek

Australia

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Seek Jesus

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Zani Collective

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OzToyStore

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MBM Swim

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Seek Jesus

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Lakes Rivers Streams

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Zani Collective

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NOTIQ

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"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

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"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

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"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

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Xstream Audio Systems

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"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

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