How To Choose the Right Channel for Your Back in Stock Alerts

There's hardly any eCommerce store that doesn't face the stockout issue. However, how these stores tackle this out-of-stock situation is what defines their success. You can minimize the risk of stockouts by consistent analysis and better inventory planning, but there's no way to predict when it might happen. This is where back-in-stock alerts come into the picture.When you integrate your eCommerce store with a back-in-store alert, you give your customers an option to get notified when a specific product is restocked. This ensures that your customers don't leave your store unsatisfied. And because only genuinely interested customers subscribe to get notified of the stock update, you get to build an effective email list. We have already discussed the benefits of back-in-stock alerts in one of our blogs (read here).Now one thing that you need to understand about back-in-stock alerts is that they only work when your customers receive them on the right channel and at the right time. These alerts are of no use if customers don't even land their eyes on the notification.In this blog, we are going to provide you with five steps that'll help you choose the right channel to notify your customers about the product availability. Read on.

How To Choose the Right Channel for Your Restock Alerts

Understanding Different Channels

There are various channels to notify customers when a product is back in stock. These channel options cater to different preferences of the customers for receiving the notification. For example, there might be customers who are not willing to share their phone numbers but feel comfortable sharing email addresses or any other preference.Here are four major communication channels that you can start with:

1. Emails

As far as eCommerce businesses are concerned, there's no channel better than Emails for personalization. Because of the personalization, the shoppers who subscribe to a store's email engage significantly more with the brand. This means the chances of the alert getting ignored minimizes.Moreover, a HubSpot study claims that around 99% of people check their email at least once a day. That's a lot of guaranteed views for every mail you send. This is what makes emails a reliable channel for back-in-stock alerts.

back in stock alerts email

Also Read: How to Set Up Back In Stock Alerts Using Email to Bring Back Shoppers

2. SMS

Since the beginning of the technology era, marketers have relied heavily on SMS services to keep in touch with their customers. One of its biggest advantages is that it doesn't require the internet to send or receive these SMS. You can provide your customers with the option to receive back-in-the-stock alerts on their mobile devices. On restocking, they'll receive a text message from the shopper's side via their mobile carrier.If you have a local customer base, SMS is an efficient platform for you. SMS is mobile-specific and delivers the updates instantly, which only makes the sweet sweeter. Around 80% of the smartphone users are eCommerce customers, meaning a majority of customers are hooked to their mobile phones. This makes the engagement rate of SMS alerts 6-8 times higher than that of email alerts.

sms back in stock alerts

Also Read: How to Set Up Back In Stock Alerts Using SMS to Bring Back Shoppers

3. Web Push

Web push notification has been around for quite some time now. It was launched by Google in early 2015. And ever since its launch, we have witnessed a whole new phase in the marketing area. These type of notifications pops up directly on customers' screen, making them one of the reliable channels for instantaneous stock updates.Web push notifications are, generally, very short messages that are quick to read, accompanied by a robust CTA that can take your customer directly to the product page. There are times when customers might not be willing to share their contact information like mobile numbers and email addresses - this is where this channel comes into the picture. Customers find this option to be more secure.

web push notifications back in stock alerts

Also Read: How to Set Up Back In Stock Alerts Using Web Push Notifications

4. Facebook Messenger

Every month 1.3 billion individuals use Facebook Messenger. This channel offers a huge user base, which is one of the primary reasons why most of the Shopify stores are going all-in to utilize this platform to its full potential.You can automate sending back-in-stock messages to them on Facebook Messenger to ensure that you are not left behind in this race of generating maximum sales. One of the best things about sending notifications on Messenger is that you can make those messages interactive, which increases the chance of customers actually going to the product page and taking the right action.

facebook messenger back in stock alert

Also Read: How to Set Up Back In Stock Alerts Using Facebook Messenger to Bring Back Shoppers

Analyzing Customer Preference

These were four of the most popular channels for back-in-stock alerts. Now that we know what's what, it's time to move on to the next step — identifying the channels that the majority of customers prefer. Why is it so important to pick the channel of customers' choice, you might ask. Well, it's simply because when people have options of their choice available, they'll surely subscribe without any hesitance.There are several ways to analyze what channel your customers prefer. To start with, you can just track how they are subscribing to your alerts and notifications. You can keep a check on the information that they provide while signing up on your eCommerce store.For example, if you have kept the phone number field optional (which you should), some will provide it, and some individuals will just ignore it. And if they have ignored it, you can conclude that they prefer emails over text messages. So the information that your potential customers provide plays a massive role in determining the channel you should go with.For the customers who have previously purchased from you, you can analyze the data provided while checking out. After you have analyzed what channel your customers prefer, you should prioritize that specific channel for appealing to a broader set of audiences.

Comparing Channels Performance

Now, you've analyzed what your customers prefer, but it can't be your only measure to picking the right channel. It's not necessary that your customers' preferences will always be the best option for your business. It is essential to back those preferences with robust performance analysis.You should do deep research on how various channels perform for different metrics and what features they offer. For instance, in emails, you can send a high amount of information compared to other channels, and more information implies a better personalization opportunity. However, there's also a chance that your mail might get lost in the stack of emails. SMS, on the other hand, boasts the highest opening rate.Moreover, you should also look forward to the channels your competitors are using. What's working for them, more often than not, will work for you, too, if the implementation is up to the mark. After comparing the channels for industrial benchmarks and metrics like deliverability, open rate, click-through rate, etc., you'll have a prioritized list of channels that will make the task of picking the right channel easier for you.

Running A/B Tests

After all the comparisons, it's time now to actually test what the actual response from channels looks like. You can run A/B tests to find out which channel resonates the most with your brand and audience. The best way to start A/B testing is by formulating a hypothesis.After running the tests, compare how different channels are performing with respect to the hypothesis you've set. Looking at the result, rank them in order of their performance. Then you can compare this list with the list of channels that your customers prefer. After this comparison, you'll be able to find the one channel that stands tall on two parameters --- your customers want it, and it aligns with your brand requirements.There are, however, certain things that you need to keep in mind while running A/B tests. If you have to check a lot of variables for determining the efficiency of the channels, it is essential that you test one at a time. If you check visual content sharability at the same time as click-through rate, you'll make it challenging for yourself you determine which variable contributed to the increase in sales.

Asking Customers

Before sticking to one channel, you can run a survey on your eCommerce site, and social media handle asking your existing customers how they'd like to be notified when the product comes back in store. It will help you identify all the channels that your customers expect from you. Now, the channels where a little to no audience is present can be ignored upfront. On the other hand, the channels that most people use can be one of your top choices.While asking your customers how they'd like to be notified, you can gather their details of the platform they prefer. If they prefer email, get their email address. Capture their mobile number if they prefer the SMS channel. This will ensure that you have a solid collection of customers' contact information even before you've launched the back-in-store option.

Ready to Stop Losing Customers?

Picking the right channel for your back-in-stock alerts helps you prioritize a channel that most of your customers want and has the ability to produce efficient results. However, it is not written anywhere that you should stick to just one channel for notifying your customers.The best practice is to provide your customers with as many channels as possible to send the restock alerts. Once you have put multiple channels out there, it will be dependent on customers to decide the channel they want to receive the alert on. And because different people have different preferences, the availability of multiple channels will allow you to cater to most of them.Fortunately, you can rely on just one app to take care of all your alert channels (email, Whatsapp, web push, Messenger, etc.).Using Appikon's back-in-stock app, you can notify your customers on the channel of their choice so that they can reach the product page sooner than others. This app comes with many advanced features and complete customization options, which makes it a one-stop solution for back-in-stock alerts.

Get the app today and set up multi-channel back in stock alerts on your Shopify store!

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Life Light Healing Services

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CAINTÉ

Australia

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States