19 Good Email Back in Stock Notifications and Why They Work

Leading brands like Fashion Nova and Adidas run back-in-stock alerts, sending emails to shoppers as soon as the item is back in stock. By analyzing their email back in stock notifications, you can craft better email copy and design for your back in stock messages and convert shoppers better.Learn everything you need to know about back-in-stock alerts.We listed 19 good email back in stock notifications from different kinds of brands, analyzing their strategy and pointing out what works.Also read: eCommerce Stores Using Back in Stock Alerts to Capture Their Shopper Purchase Intent and How It Helps Them Increase Sales

19 Good Email Back in Stock Notifications and Why They Work

1. BrüMate

BrüMate has elevated millions of drinking experiences through innovation after innovation." The brand sells temperature-controlled flasks perfect to keep beverages cold.The brand has set up a back in stock alert on its product pages. The brand sticks to its witty and minimal personality, showing the product that the shopper subscribed to and a paragraph adding a fun narrative to get shoppers through the door.

Also read: Amazon Marketing Strategy: How Amazon Brings Back Interested Shoppers During Stockouts

2. Walmart

Since its opening in 1962, Walmart has been passionate about combining the best of two great worlds, technology and world-class retailing, to give customers a wide assortment of their favorite products.Walmart sends a back in stock email to shoppers, showing the exact variant of product, using their signature blue branding, and making their email look as easy to read as possible.

Also read: Walmart Marketing Strategy: How Walmart Brings Back Interested Shoppers During Stockouts

3. Fashion Nova

Fashion Nova is a US-based fast fashion retail company. The company operates online and has five brick-and-mortar locations. The company is known for its trendy styles The brand's back in stock email reflects its bold personality, using clickbait copy, minimal background, and a well-edited product image to remind shoppers about the item they subscribed to.

Install Back in Stock - Restock Alerts and increase sales!

4. Tesla

Besides selling automobiles that are eco-friendly, Tesla also sells apparel and merch for their cult following. Tesla makes millions of dollars selling t-shirts, hats, water bottles, and more, "without trying hard." Tesla often runs out of products and to solve this, they have set up an automated back in stock alert, sending emails to shoppers when items are back in stock. The email is simple, with a minimal design and short, relevant information to take very little customer time but successfully get them to click and shop the item.

Also read: Tesla Marketing Strategy: How Tesla Uses Back in Stock Alerts (and how you can too!)

5. Everlane

Everlane is an American clothing retailer that is known for making the most well-designed essentials, at the best factories, without traditional markups. The brand is one of the first mainstream ethical fashion brands.The brand designs stunning emails. For its back in stock emails, the brand displays the product image front and center and crisply describes what makes it special.

6. Nasty Gal

Nasty Gal is an American retailer that specializes in fashion for young women. The company has customers in over 60 countries. Founded by Sophia Amoruso in 2006, Nasty Gal was named “Fastest Growing Retailer” in 2012 by INC Magazine. Nasty Gal sends a back in stock email frequently, letting shoppers know that items are restocked in their favourite collections and leading them to different collections through the email. The brand maintains its spunky tone and feel within the email, conveying its personality perfectly.

Install Back in Stock - Restock Alerts to set up back in stock notifications.

7. Uniqlo

Uniqlo is a Japanese casual wear designer, manufacturer, and retailer. The brand is popular for its high quality, performance-enhanced, basic casual wear at the lowest prices.Uniqlo displays collection recommendations to shoppers within its back in stock email, letting them look at other products. This way, shoppers who have already bought the product elsewhere can still navigate to other products and collections they may be interested in.

Install Back in Stock - Restock Alerts to set up back in stock notifications.

8. Myntra

An Indian fashion eCommerce company, Myntra sells shoes, clothing, accessories, and lifestyle products for women & men.Myntra shows a disclaimer to shoppers within its back in stock email, letting them know that the product may be out of stock soon. This small note creates urgency among shoppers to go back to the store and buy it instantly.Enabling urgency within your email copy is easy and it gets the job done! After displaying the product name, image, and price, you can add a small text to let shoppers know that stocks are running out soon. This message will be effective enough to make the shoppers place an order quickly.

Also read: Best Practices to Optimize Your Store Inventory

9. Big Basket

Big Basket is a grocery delivery digital supermarket in India that makes it easier for shoppers to order items they want and receive them within 24-hours.The brand has set up a very straightforward back in stock automation on its app and website. Shoppers receive an email reminding them about the item they subscribed to, showing the image, name, and price of the item. When shoppers click on the “Add to Basket” button, they are directed to the website/ app and can checkout easily.

Install Back in Stock - Restock Alerts now!

10. Brightside Journal

Brightside Journal is a journal brand that uses its values of gratitude and positivity to make sustainable journals with 99% recyclable packaging.Since they only sell one product, the brand did not have to display a product image to remind shoppers about the product. Instead, they displayed an offer to nudge these already interested shoppers over the edge.

Set up back in stock emails by installing Back in Stock - Restock Alerts.

11. Firebox

Firebox sells a curated range of unusual gifts, isolation essentials, home decor, personalized gifts, tech, and other accessories. They are popular for selling exciting and original products that are hard to come by.The unique and vibrant brand has used color to highlight the CTA button, drawing its shoppers to the button as soon as they open the email.

12. UGG

UGG is an American footwear company and a division of Deckers Brands. They sell footwear as well as bags, clothing, outerwear, home goods and other products in over 130 countries.UGG has set up a well-designed email to be sent to shoppers informing them about restocks. The email uses an editorial style header image as well as a dynamic product image with options to choose between different color variants.

Install Back in Stock - Restock Alerts to set up back in stock emails and recover sales lost to stockouts.

13. Williams-Sonoma

Williams-Sonoma is a multi-channel specialty retailer of high-quality products for the home. In 1956, the founder, Chuck Williams, turned a passion for cooking and eating with friends into a small business with a big idea.The brand has set up a back in stock automation. When the item is restocked, shoppers get an email showing them the item they subscribed to along with recommendations for other products similar to what they already bought.

Install Back in Stock - Restock Alerts to set up back in stock notifications.

14. Pixie Market

Pixie Market features the latest womenswear and accessories, inspired by the best trends each season. They sell an evolving collection of cute tops, trendy dresses, new bags, jewelry and accessories. The brand frequently sends well-designed back in stock emails, featuring different collections they have. They stick to their feminine branding, using pink and black to signify their bold yet soft personality.

15. Glossier

Glossier is one of the first makeup brands to be born out of social media, and it looks the part: Its modern, minimalist packaging is designed to look good in photographs. Every Glossier product arrives in a reusable, pink plastic pouch that doubles as a handy Instagram backdrop.Glossier reflects its minimal design within its back in stock email, with an image showing the product that the shopper subscribed to.

Install Back in Stock - Restock Alerts to set up back in stock email and increase sales.

16. Kaufmann Mercantile

Kaufmann Mercantile is a New York based online store for carefully selected, long-lasting, and well-designed goods. They also write and commission a library of essays on the history of materials, various how-tos, and Q&As with makers, artists and designers.The brand sets up an automated email for back in stock where shoppers can subscribe to items they are interested in but can’t buy due to stockouts. The brand keeps it simple, setting up a back in stock email that doesn’t have too much frills. Here’s a sample email of stock availability sent by Kaufmann Mercantile.

Install Back in Stock - Restock Alerts to set up back in stock notifications.

17. Flatspot

Established in 1995, Flatspot is the leading independent online retailer for men's contemporary fashion and streetwear. They stock a unique collection of shoes, hardware, and apparel to suit a variety of styles, from durable workwear champions such as Carhartt to tech fuelled skate-ready footwear from Nike SB, Vans, and Adidas.The men’s fashion brand sets up a back in stock email to be sent to all shoppers, letting them know about latest restocks and engaging them using urgency.Here’s a back in stock email example on how Flatspot brings visibility to restocked items.

Install Back in Stock - Restock Alerts to set up back in stock notifications.

18. XXXI

XXXI ('Thirty-One') is a mixed-use project space for designers to pursue non-commercial work. This community for designers has set up a highly curated collection of products for avid fans to shop from.The curator keeps its back in stock email simple. It specifies the brand whose product is back in stock and then displays a grid of images, giving a preview of the restocked items. This email back in stock notification maintains the brand style, with black background and bold and large fonts.

Install Back in Stock - Restock Alerts to set up back in stock notifications just like XXXI.

19. Revolve

Revolve is a one-stop-shop for most fashion lovers of the world. The brand focuses on selling apparel, shoes and accessories to millennial and Generation Z women and men.The brand sends a back in stock email to all its shoppers frequently, displaying recommendations for bestselling products that frequently go out of stock.

back in stock email

Install Back in Stock - Restock Alerts to set up back in stock notifications.

Frequently Asked Questions

How to write back in stock email subject lines?

You can craft your back in stock email subject line by adding the product name within the subject line with an urgency phrase like “It’s back but not for long!”. You can even build excitement with a subject line like “Your favourite bag is in stock!”

How would you handle a customer when something is out of stock?

You can set up automated back in stock alerts so that customers who are interested in the item can subscribe to it and can receive automatic updates when the item is back in stock.Install Back in Stock - Restock Alerts to set up back in stock notifications and automate stockout recovery.

Set up engaging email back in stock notifications to increase Shopify sales!

We hope this list of 19 email back in stock notifications helps you craft your back in stock email.Back in stock alerts are a powerful way to create sales opportunities despite stocksouts and bring back interested shoppers back to buy. Instead of disappointing shoppers about an unavailable product, you can give them the option to subscribe to be notified when it is restocked.This way, shoppers won’t go searching for other alternatives to your Shopify store and instead would appreciate the convenience of being notified about the product’s availability.Besides email, you can also set up back in stock alerts via SMS< web push, and Facebook Messenger. By providing these different channels, you can cater to shoppers who don’t want to divulge their personal information or just shoppers who prefer a specific channel over the other. Setting up back-in-stock alerts on your Shopify store is easy with Back in Stock - Restock Alerts, the best back in stock app shopify. The Shopify back in stock app lets you instantly enable back in stock widget on product pages, customize how it looks, and automate messages for when the item is back in stock.

Install Back in Stock - Restock Alerts to set up back in stock notifications and recover sales lost to stockouts.

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Life Light Healing Services

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"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

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Percy’s Powder

Australia

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States