Walmart Marketing Strategy: How Walmart Brings Back Interested Shoppers During Stockouts

Walmart has been a staple store for Americans since the 50s. The company was also an early adopter of online selling, setting up their online site in 2007. With their constant innovation and smart marketing strategies, it's safe to say that Walmart is a great example for any merchant looking to find tips and tricks to sell better.One strategy in particular that Walmart has set up is back-in-stock alerts. In this blog, we'll dissect what Walmart does right with its back-in-stock alerts and how you can set it up to lower losses from stockouts.

How Walmart Uses Back in Stock Alerts

With its large inventory and multiple variants, Walmart is sure to face stockouts frequently. While they have been able to lower stockouts, there are always a few variants that run out sooner than predicted. This is why Walmart has set up back-in-stock alerts on its online store. Shoppers who land on a stocked out product can instantly click on the ‘Get in-stock alerts’ button. From here, shoppers enter their email address and subscribe. Once they receive the email that the item is back in stock, shoppers can come back and purchase from Walmart’s online store. Seamless, right?

Walmart has set up a back-in-stock automation strategy with simple and straightforward functionality. Let’s dive into Walmart’s marketing strategy for back in stock alerts:

  • Communication channels used: Walmart allows shoppers to only subscribe using email.
  • Subscription design and message: For products that aren’t in stock, a red message ‘Out of Stock’ is shown under the price. For these products, shoppers see a 'Get in-stock alert’ button instead of an 'Add to Cart' button.
  • Interaction with the subscription: Once clicked, a small dialog box is shown next to the button so that shoppers can enter their email address.
walmart
  • CTA for Subscription: A simple ‘Submit’ button is shown next to the email address field.
  • Post subscription: Once subscribed, shoppers see this message in the dialog box— ‘Thanks! We'll send you an email when this item is back in stock.’

Install Back in Stock – Restock Alerts app on your Shopify store to increase sales just like Walmart

Set Up Back in Stock Alerts Better Than Walmart

As an online store owner, it's crucial to take inspiration from Walmart. But, when setting up back-in-stock alerts just like Walmart, we'd suggest optimizing them to provide more functionality and flexibility to your shoppers.Here are 5 best practices to keep in mind when setting up back-in-stock alerts like Walmart:

1. Give shoppers more communication channels to choose from

You need to provide your shoppers with more flexibility with your communication channel. While Walmart has only sent up email, you can add up to 4 channels that your shoppers can choose to subscribe to— email, SMS, web push, and Facebook Messenger. With so many options, your shoppers can pick their preferred channel via which they want to subscribe to these restock messages and ensure that aren't providing details they don't want to.You can easily set up multiple communication channels for your back-in-stock alerts. Install Back in Stock – Restock Alerts app to capture shoppers who are interested in your stocked out products.

2. Automate back-in-stock messages

Manually sending a back-in-stock message to your shoppers every time a product is stocked up is too time-consuming. This is why you need to automate sending these alerts.The Back in Stock – Restock Alerts app is built to send automated alerts. Merchants can set up these messages with parameters and different templates. Once the product is back in stock, the automated engine triggers the communication message to be sent to all the shoppers who subscribed to that specific product.Install Back in Stock – Restock Alerts app on your Shopify store to automate in-stock messages and increase sales.

3. Use urgency

One of the best copy tactics to increase clicks on your back-in-stock messages is urgency. With urgency, shoppers will be driven to take quicker action and shop the item sooner in case it goes out of stock again.Build urgency with these words and phrases:

  • Act now!
  • Get them while stocks last.
  • Product availability is subject to demand.
  • Limited stock, get it now!

Install Back in Stock – Restock Alerts app on your Shopify store to increase sales just like Walmart

4. Ensure your back-in-stock messages are crisp and optimized

When setting up your back-in-stock messages, ensure that your copy is crisp and optimized to reflect your brand voice. Here are some tips to keep in mind:

  • Give more context within your emails, you can even build a narrative since there is no limit on word count.
  • Use your messages on web push, SMS, and Facebook Messenger to deliver all the information within the short copy, including product name, product price, and product image.
  • Use parameters to include the name of the product for easier recall.

Install Back in Stock – Restock Alerts app on your Shopify store to increase sales just like Walmart

5. Make your subscription mobile-optimized

When setting up your subscription form for stocked out products, ensure that it is optimized for mobile. Since a majority of shoppers buy on mobile, these forms need to be easy to use on mobile. The Back in Stock - Restock Alerts app is designed to ensure that your sign-up form is optimized on both desktop and mobile.Learn everything about back in stock alerts with this extensive guide.

Walmart Marketing Strategies: Set Up Back in Stock Alerts to Increase Shopify Sales

As an online store, you need to pick up tips from top eCommerce stores like Amazon, Tesla, and Walmart. Through this guide, you can understand how Walmart sets up this simple automation to allow shoppers to stay in the know about items they are interested in and then successfully bring them back when the item is in stock.There’s no doubt that stockouts are common, even for stores with a large inventory management team. But, with the right strategy in place, lowering stockouts is easy. The Back in Stock - Restock Alerts app allows you to set up back-in-stock alerts on your Shopify store:

  • Customizable sign-up form.
  • Multiple communication channels for shoppers to choose from.
  • Integrations with top Shopify apps to supercharge your alerts.
  • Customizable back-in-stock messages.
  • Powerful analytics to understand the impact of your alerts.

Install Back in Stock – Restock Alerts app to bring in new purchases and ensure you don’t lose sales to stockouts.

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"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States