How To Upgrade Your Restock Alert Strategy This Year

If you’ve crafted a strategy to bring shoppers who encountered product stock-outs back to your site, good job! It’s a must to have a restock alert strategy. But with increased competition, it’s time to level up your strategy too. A simple restock alert hardly works anymore. Don’t worry – we have the restock alert strategy that you will find useful for your Shopify store.

The upgrade your back in stock strategy needs

Send out a simple restock alert

However elaborate your restock alert strategy, the first back in stock message you send should be simple. Keep it straightforward and to the point. By keeping it simple, you will be able to highlight all the key information that you want to. Your purpose of sending the message – to inform subscribers will be achieved. Here’s an example of a simple restock notification:

restock alert strategy

Advantages of keeping the restock message simple:

  • You can focus on one key message
  • You can share information clearly
  • It ensures your message is easily understood
  • Your message becomes accessible to all subscribers because it is simple

Show social proof in your restock alert

When we hear of a bestseller book or a movie with five star reviews, we want to read the book and watch the movie. That’s what social proof does.It drives people to follow other people’s actions. You can use this tactic in your restock alert strategy. And there are different kinds of social proofs that you can include in your restock messaging. Such as:

  • Customer reviews and ratings
  • User-generated content. For example, customers using the product
  • Tell subscribers how many people have bought the product
  • Tell subscribers how many people are currently exploring the product
restock alert strategy

Share more social proof

Whether you sell clothes and accessories, electronics or groceries on your online store, social proof gives you the edge to change customers’ purchasing decisions. And social proof has many different types. While we discussed some types above - reviews, ratings, etc. - there are more.Take your social proof sharing to a new level by making the following a part of your back in stock strategy:

  • Include reviews left by customers on third-party websites
  • Share images of celebrities using your products
  • Share your influencers’ content on your channels
  • Share user-generated content

Offer an incentive on the restocked product

Just because you send out restock alerts to customers doesn’t mean they’ll throng your website in no time. You’ll have to put in more effort to bring them back to your site.One way to entice customers to take actions on your back in stock alerts is to offer incentives. When it comes to offering incentives, discounts and free shipping are nothing new. However, what’s new is how you will make it relevant to your customers. First, let us see the different types of incentives you can share with customers:

  • Free shipping
  • Percentage discount
  • Buy 1 get 1 free
  • Store credits
  • Discount on the next purchase

And now, here’s how to make it relevant to your subscribers:

  • Segment your back in stock alert subscribers
  • Send incentives that are relevant to the different segments
  • Personalize incentives. If that means thinking about each subscriber separately, do it

Some ideas to help you make incentives relevant for your subscribers:

restock alert strategy

Source

Send a reminder for limited period offer

In the eCommerce space, if you don’t appear in front of your customers, they might forget you. It’s true. With so many online stores selling what you are selling, it’s easy for your customers to get distracted. Unless you keep reminding them about your store.In the same way, if you don’t keep reminding subscribers about the restocked items, it might slip out of their mind. So here’s what you should do:

  • Send reminders to your subscribers simply because they might have missed your earlier Shopify back in stock notifications
  • Personalize the reminders and send it only to those subscribers for whom it’s relevant
  • Time the reminders correctly. For example, send the notifications much in advance from the time the offer is going to end
  • Create urgency when you send reminder messages

Send personalized recommendations

From Spotify to Instagram – with everything around us offering personalized experiences, consumers expect the same from eCommerce brands as well.91% of consumers are more likely to shop with brands that provide offers and recommendations relevant to them (Accenture).While you might be applying personalization to your other marketing campaigns, are you using it in your back in stock notification strategy? If not, it’s time to update your strategy.Do this:

  • Send product recommendations within your restock alert notifications
  • Make the recommendations personalized to your subscribers
  • Nothing can be more annoying that recommending a product that the subscriber has already bought, so be careful and pay attention to detail
restock alert strategy

SourceSome ways to personalize recommendations:

  1. Recommendations based on past purchases: Make use of your subscribers’ past purchase data. Personalize recommendations based on their interests and tastes as seen from their past purchases.
  2. Category recommendation: Instead of recommending products that shoppers subscribed for, recommend entire categories. For example, if a customer subscribed to be alerted for a smartphone, recommend phone accessories.
  3. Send recommendations when you’re not sure about the restock date: It’s possible that you don’t know when your product will get restocked. In such a case, you could send recommendations of other alternative, similar products to engage your subscribers.

Combine restock alert with upselling & cross-selling

It’s possible that there's a considerable amount of time between the time a person subscribed and the time they received the restock alert. In the meantime, you got an upgraded and better alternative to the item that was restocked. So why not introduce the new item to the subscriber along with the restock alert?As a brand, you want to offer better things to your shoppers. Upselling is one way to do it. Another scenario can be that the subscriber already bought the item or an alternative from your site. In this case, cross-sell.Here are a few tips to upsell and cross-sell via your restock alert:

  • Tell subscribers how the new product will add value to them. Do this through images, video and copy
  • Personalize upselling and cross-selling by understanding the subscriber and their needs by using data
  • Customers will be spending more on the new product, so offer them some incentive such as free shipping, a discount, etc.

Wrap-up

You may have the best back in stock strategy. But if you don’t have the right tools to complement it, it can slow down the success of your plans. And that’s why you need to implement automation using the Appikon Back in Stock app.

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Trusted by 10,000 Shopify Merchants

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States