Different Types of Restock Emails to Increase Your Shopify Store Conversion Rate

Your Shopify store can lose almost 50% of intended sales when shoppers encounter stock-outs. That’s a huge loss. Isn’t it?And so, you have to put in efforts to bring these shoppers back to your store. Back in stock emails are one of the best strategies to bring back shoppers - they have a conversion rate of 22.5%.But do you know how you can bring back shoppers through email? What should your emails tell subscribers? How can you make restock emails more impactful and drive results?We’ll tell you all about Shopify restock email strategies in this blog.

9 types of restock emails that you can use for your Shopify store

1. Simple restock email

Your subscribers share their email address so that you can notify them when the product gets restocked. And so, your first restock email should simply alert them.The key purpose of this restock alert is to inform subscribers that the product they were waiting for is now available on your Shopify or Shopify Plus store. It should have all the elements required to drive subscribers to the next step - visit the product page on your website, and make a purchase. For example, the call to action button is a necessity. It will take them to the product page.

2. Restock email + product explanation

The purpose of your back in stock email is to get subscribers to make purchases. Now, it’s possible that by the time they receive your email, their interest in the product has diminished. But you can reignite their interest. Here’s how:

  • Add an impressive image of the product
  • Write engaging email copy
  • Personalize content. For example, mention the specific size the subscriber’s looking for or the color ‘Size ‘M’ is available in your favorite color, blue.’
  • Write the copy well and share all product details to make them fall in love with the product once again
  • You could even add words like ‘best-selling’, ‘fast-selling’, ‘most-sold’ to let customers know how popular the item is
restock emails

3. Back in stock email + social proof

Word of mouth marketing drives $6 trillion consumer spending annually. And your Shopify restock alert emails are an excellent opportunity to share social proof. Wondering how to go about it? Here are some things you can do:

  • Share what customers who bought the particular product had to say about it - a testimonial or a product review.
  • In marketing, videos are more impactful than text. Share customer reviews in the form of videos to bring out its authenticity. Some brands have improved click-through rates by 8X by sharing personalized videos. That’s how powerful customer videos are.

Pro tip: share social proof, testimonials, reviews without making it look like you’re selling your product. Make it look and sound like you’re helping the shoppers.

4. Restock email + FOMO

Human beings tend to panic when things are running out or are scarce. Shopify store marketers can take advantage of this. How? Combine FOMO (Fear of Missing Out) with restock emails.Apply tactics like limited availability, time or quantity to make your email subscribers take faster actions. Some ways to do this:

  • Add a countdown timer to your email to increase the sense of urgency
  • Create a sense of urgency with the help of scarcity. Let subscribers know only limited pieces are available
  • Make it exclusive. For example, you can make it clear that there’s a discount exclusively for email subscribers
  • Give a last-chance offer to urge subscribers to take quick action

Here’s an example from a brand. In their back in stock email, they explain why their products stock out fast. This creates a sense of scarcity, exclusiveness, and makes subscribers feel that they waited for something valuable and feel positive about the wait.

restock emails

5. Restock email + request for feedback

So, you sent a simple back in stock email but didn’t receive any result from it? Next, you sent a restock alert email to create a sense of urgency to make the subscriber act faster. But that too didn’t generate any interest in the subscriber. What should you do next?If your subscriber does not respond or hasn’t returned to your Shopify store, maybe it’s time to ask them why. Instead of guesswork, ask your subscribers for feedback. By doing so, you’re letting them know that you care and that you want to give them a better experience.Let’s look at how one brand does it.

restock emails

While the main objective of the above email is to ask for feedback, it also shares a whopping 50% discount offer. That’s quite an incentive for someone interested in a product to jump to make a purchase. Isn’t it?You can smartly combine restock emails with a request for feedback to engage subscribers.

6. Restock email + product recommendations

Studies reveal that online stores have gained 300% revenue by implementing product recommendations in their emails. With such high potential, why not make recommendations a part of your Shopify restock emails? Some cues to ace restock emails with product recommendations:

  • Make sure you know your subscribers well so that you can make relevant recommendations
  • Segment recommendations based on shoppers’ browsing activity - category browsed, product browsed, cart abandonments, home page browsed, etc.
  • Show relevant products and write relevant messages too. Avoid writing generic copy - make it specific to the recommended products
  • Share more than one recommendation in the same email
  • Optimize your email design and functions for mobile. Almost 50% of all emails get opened on mobile

7. Restock email + up-selling

It’s possible that between the time that a shopper subscribed to restock alerts and the replenishment of that specific product, your Shopify store has a better, upgraded version of that item, which is more expensive.Take the opportunity to sell this new and better option to your subscribers. As a brand, you want to offer better things to your shoppers. Up-selling is one way to do it. Moreover, when you up-sell, you increase the average order value. And so, combine up-selling with your Shopify back in stock emails.Here are a few tips you can steal:

  • In your restock email, clearly tell subscribers how the product will add value to them. Do this through images, video and copy
  • Your email should tell subscribers how the new product will solve their problem better
  • Personalize up-selling by understanding the subscriber and their needs. This is a part of enhancing customer experience
  • Customers will be spending more on the new product, so offer them some incentive such as free shipping, a discount, etc.

Pro tip: Up-selling should benefit both you and your customer. If you keep this in mind at every step, you are sure to have a successful restock alert + up-sell campaign.

8. Restock email + cross-selling

It’s possible that your back in stock email subscribers may not be sure about the product anymore or have lost interest in it. Maybe they already bought that product from some other store or a variant from your store. So how about you ignite their interest in another but similar or related product? It is called cross-selling. Through cross-selling, you can try to sell more products to your restock email subscribers. Cross-selling gives more value to the shoppers than they expected. It makes them feel that your brand is helpful and interested in helping them make a good purchase. Make personalized cross-selling recommendations to improve the chances of conversion.

9. Back in stock email with incentives

Amazon doubled its turnover simply by introducing free shipping for orders over 20 euros. The word ‘free’ triggers feel-good emotions in the human brain. Similarly, words such as ‘discount’, ‘buy 1 get 1’, ‘reward points’, among others, are now ingrained in consumers’ daily vocabulary. Psychologist Robert Cialdini explains how we feel obliged to give back to others what they give us. Similarly, when you give something to shoppers, they feel like reciprocating. In this case, by making a purchase. Use the power of offering incentives to multiply sales from your back in stock emails.Here are different types of incentives you can add to your back in stock emails:

  • A gift
  • Free shipping
  • Buy 1 Get 1
  • Reward points
  • Money-back guarantee
  • Discount on next purchase
  • Vouchers
  • Percentage discount
  • Fixed amount discount

Here’s an example.

restock emails

Are you ready to send Shopify restock emails?

Are items on your Shopify Plus website getting stocked out? If yes, the first thing you need to do is set up a back-in-stock strategy. You can set up Notify Me buttons with the help of a good app such as Appikon Back in Stock. Whatever you do, keep it creative and engaging for your shoppers.

More from the blog

Back-in-Stock Emails For Your eCommerce Business

Optimize back-in-stock email campaigns for increased sales with best practices, examples, and effective strategies.

Read this story ->

Best Shopify Plus Apps for Global Brands to Increase Sales

Read this story ->

How Product Out-Of-Stocks Can Help You With Better Inventory Management

Read this story ->

Web Push Notification Templates To Boost Sales On Your Shopify Store + Examples

Read this story ->

How to Handle Out-Of-Stock Products on Your Shopify Store to Increase Sales?

Read this story ->

Appikon Becomes a Shopify Pick for Recovering Lost Sales to Product Stockouts

Read this story ->

Different Industries That Can Leverage From Back in Stock Alerts

Read this story ->

What Is the Frequency of Restock Alerts You Should Maintain?

Read this story ->

Increase Shopify Sales: How To Sell Restocked Products Faster

Read this story ->

Marketing Psychology: Hacks To Use To Get More Pre-orders

Read this story ->

75+ Back in Stock Email Subject Lines

Read this story ->

How To Create an Omnichannel Marketing Strategy for Your Back in Stock Alerts

Read this story ->

How To Optimize Your Product Stockout Pages for Conversions

Read this story ->

How To Choose the Right Channel for Your Back in Stock Alerts

Read this story ->

How Shopify Stores Can Navigate Cookieless Ecommerce

Read this story ->

How to Choose the Best Shopify Apps for Your Store

Read this story ->

How To Handle Multichannel Sales on Shopify Effectively

Read this story ->

11 Back In Stock Emails We Absolutely Love And Why

Read this story ->

Ecommerce Marketing Strategies Your Shopify Store Needs for 2022

Read this story ->

Why Your Shopify Back In Stock Alerts Aren’t Working

Read this story ->

6 Examples To Help You Set Up An Effective Pre-Order Marketing Strategy

Read this story ->

How To Create An Omnichannel Back In Stock Marketing Strategy

Read this story ->

10 Ways To Bring Back Customers Lost To Stock Outs

Read this story ->

How To Upgrade Your Restock Alert Strategy This Year

Read this story ->

The Anatomy of a Good Back in Stock Alert

Read this story ->

10 Channels You Should Use To Communicate With Customers In 2022

Read this story ->

14 Best Shopify Apps Your Store Needs in 2022

Read this story ->

How to Grow your Shopify Store List in 2022?

Read this story ->

14 Stock Availability Email Hacks For Successful Conversions

Read this story ->

How to Boost Holiday Season Sale with Back in Stock Alerts?

Read this story ->

How to Make Sure Your Back in Stock Email is Read?

Read this story ->

How to use WhatsApp Marketing to Get More Sales for Your Shopify Store?

Read this story ->

Start Promoting BFCM Deals in Back in Stock Emails. Here’s how!

Read this story ->

How to Grow Your Subscriber List this BFCM and Holiday Season?

Read this story ->

Want to get more pre-orders during BFCM? Here’s how to do it!

Read this story ->

Different Types of Restock Emails to Increase Your Shopify Store Conversion Rate

Read this story ->

15+ Apps for your Shopify Store to Help you during BFCM Sale

Read this story ->

How to Grow Your SMS Subscriber List 10X Faster

Read this story ->

10 Scarcity Marketing Strategies To Boost Your Shopify Restock Email Conversions

Read this story ->

200+ Power Words to Rock your Shopify Back in Stock Emails!

Read this story ->

Increase Dropshipping Sales With Back in Stock and Preorder Marketing

Read this story ->

How to Write Restock Email Subject Lines that Increase Open Rates?

Read this story ->

How to Generate Legitimate Interest Around Your High-value Products to Get More Sales?

Read this story ->

How Electronics Stores Can Use Pre-Orders on High-Value Products

Read this story ->

How Fashion and Clothing Brands Use Shopify Pre-orders

Read this story ->

15 Best Dropshipping Shopify Apps You Absolutely Need To Get More Sales

Read this story ->

8 Ways to Personalize Automated Back in Stock Alerts for More Conversions

Read this story ->

How to Get More Sales on Your Shopify Beauty and Wellness Store With Back in Stock

Read this story ->

Want to Increase Your Product Page Conversions? Try These 14 Awesome Optimization Hacks.

Read this story ->

How Different Industries Can Use the Shopify Back in Stock App for More Sales

Read this story ->

How to Grow Your Shopify Email List 10x Faster and the Best Shopify Apps

Read this story ->

Best Shopify Apps for Fashion and Apparel Stores to Crush Your Half-year Goals

Read this story ->

10+ Back in Stock Templates to Use for Your Facebook Messenger Restock Alerts

Read this story ->

10+ Web Push Notification Templates for Shopify Restock Alerts

Read this story ->

10+ SMS Back in Stock Templates to Use for Your Restock Alerts

Read this story ->

How to Get Notified when Products are Back in Stock in Shopify?

Read this story ->

7 Things To Include On Your Pre-Order Sales Page To Get More Conversions

Read this story ->

10 Back-in-stock Email Templates to Send Your Restock Alerts

Read this story ->

8 Marketing Strategies To Push Your Pre-Order Sales Through The Roof

Read this story ->

How a Good Pre-order Sales Strategy Can Increase Your Shopify Store Sales

Read this story ->

Top 11 Benefits of Shopify Back In Stock Apps

Read this story ->

5 Ways to Increase User Engagement for Your Shopify Store

Read this story ->

How to Use Facebook Messenger Marketing to Sell More for Shopify Stores

Read this story ->

Creating An E-Commerce Strategy In 2021 To Grow Your Business

Read this story ->

Improve Site Search With Autocomplete: Why Autocomplete is Important to Simplify Search Experiences

Read this story ->

Analyzing How Amazon Search Engine Increases Conversions

Read this story ->

Ways to Reduce Drop Offs on Your Empty Search Results Page

Read this story ->

19 Good Email Back in Stock Notifications and Why They Work

Read this story ->

eCommerce Stores Using Back in Stock Alerts to Capture Their Shopper Purchase Intent and How It Helps Them Increase Sales

Read this story ->

Keyword Synonyms— How to Increase Product Discoverability Through Your Shopify Search

Read this story ->

How Urban Wall Decals Uses Searchly To Improve On-Site Experience

Read this story ->

How This Shopify Fashion Brand Uses Search and Filters To Increase Sales

Read this story ->

How to Increase Social Proof and Conversions with Reviews and Ratings Search Filters

Read this story ->

How to Increase Social Proof and Conversions with a Reviews and Ratings Search Filter

Read this story ->

General vs Niche vs One Product Store: Important Distinctions

Read this story ->

Importance of a Good Search Experience on Shopify Fashion and Apparel Stores

Read this story ->

Amazon Marketing Strategy: How Amazon Brings Back Interested Shoppers During Stockouts

Read this story ->

How to Increase your Average Order Value During BFCM Using Search and Filters

Read this story ->

How Fashion eCommerce Stores Use Back in Stock Alerts

Read this story ->

How to Use Product Search Filters on Your Shopify Store to Provide A Personalized Shopping Experience

Read this story ->

10 Types of Sales, Discounts, and Deals to Increase Shopify Sales During BFCM

Read this story ->

Shopify Inventory Management and Capturing Inventory Demand

Read this story ->

Guide to Managing Inventory During BFCM

Read this story ->

Out of Stock Management: How to Manage Stockouts on Your Shopify Store

Read this story ->

Complete guide to using Shopify search & filters to improve online shopping experience

Read this story ->

Why does your Shopify store need a customer account page?

Read this story ->

Walmart Marketing Strategy: How Walmart Brings Back Interested Shoppers During Stockouts

Read this story ->

Back in Stock x Omnisend: Growing Omnisend Subscribers Using Back in Stock Alerts

Read this story ->

Complete Guide to Back in Stock Alerts for Shopify Stores

Read this story ->

Why Human Touch and Automation Are the Real Hacks to Recovering Abandoned Carts through Text Marketing

Read this story ->

High-Converting Back-in-Stock Email Examples And Why They Work

Read this story ->

Best Practices to Optimize Your Store Inventory

Read this story ->

10 Tactics to Hype New Product Launches to Increase Shopify Sales

Read this story ->

Tesla Marketing Strategy: How Tesla Uses Back in Stock Alerts (and how you can too!)

Read this story ->

3 Emails For Fashion Stores to Send as They (re)Open

Read this story ->

Back in Stock x Klaviyo: Sending Back in Stock Emails to Recapture Interested Shoppers

Read this story ->

Best Practices for High-Converting Product Pages on Your Shopify Store

Read this story ->

Turn 10x More Visitors Into Customers With the Reviews and Ratings Filter

Read this story ->

10 Ways To Create Personalized Shopping Experiences On Your Shopify Store

Read this story ->

How to Use Shopify Search to Set Up Upsell & Cross-Sell Offers

Read this story ->

Trusted by 10,000 Shopify Merchants

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States