Top 11 Benefits of Shopify Back In Stock Apps

$22 billion! That’s how much eCommerce brands lose due to out-of-stocks. And this figure is going to double in the coming years if retailers do not catch this bull by its horns.Customers come to your Shopify store with the intent to purchase. Imagine, hundreds and thousands of customers come to a product page, find it out of stock, and simply turn away because that product isn’t available.But wait! You could be restocking that product at some point sooner or later. However, the customer is not going to ask you this. It’s your job to let them know. If they have this information, they might want to come back and buy the product from you.This is where having a Shopify back-in-stock app helps. Let’s go through how you can benefit from the app.

Benefits of having a Shopify back in stock app

1. You can capture the purchase intent of shoppers

‘Oops, this product is out of stock’ vs. ‘Notify me when the product is back’ - of these, the second option has more potential to lead to an action. Agree?While the first option can make shoppers leave your store in disappointment, the second one can help you capture the purchase intent of shoppers.Here’s the sequence of events:

  • The customer visits your website seeking a product/service
  • If the product is not in stock, you have to let them know it’s going to be restocked
  • As a marketer, you need to focus on intent
  • Give them an option to subscribe to be notified
  • Leave the customer feeling their need was satisfied
  • You will know the customers interested in buying the product when they leave their contact details to be notified
  • You can capitalize on the time that customers spend on your website. Show them pop-ups that ask for their contact details
back in stock popup

By capturing purchase intent, you can improve personalization and share communication that leads shoppers to buy the product when restocked. It’s a simple tactic that helps retain customer interest and can lead to a sale.

2. You get to build a better email list

61% of consumers prefer to be contacted through email. Even with other channels around, email has remained number one. It's the first thing most people check every day.

email vs social media statistics

Source

But building a good email list is tricky.Here’s why. Most customers prefer to subscribe for newsletters and promotional emails in the hope to receive discounts and deals only. And obviously, they subscribe to many brands, not just yours. As a result, they might miss out on your emails or lose interest eventually. They may not even open or read your emails after a point.However, this is usually not the case when you build your email list through back-in-stock subscriptions. Because only genuinely interested customers end up subscribing for restock alerts. These are customers who want to know more about your product, when it’s going to be restocked, and when they can purchase it. So you end up building an email list of highly interested and likely-to-convert customers.

3. You establish a channel of communication

By letting customers subscribe to restock alerts, you’re creating many opportunities to interact with them. Even if a particular product is not going to be restocked soon, you can use the various communication channels to engage with and keep customers interested in your brand.Here’s what some brands do:

  • A welcome email can go a long way
  • Video product demonstrations can help you share useful information
  • Share user generated content to improve social proof and sales
  • Facts and stories about your brand
  • Send discounts and deals to the subscribers
customer communication

Get creative with your email communications. Sending these emails can help you build a lasting relationship with customers. It even helps you remain at the top of the customer’s mind, in case your customer forgot about your brand or product.You can build multiple channels of communication with the help of back in stock app. It lets shoppers subscribe via channels they prefer to use - email, SMS, Facebook Messenger and web push notification.

4. You can automate your restock alerts

Collecting email addresses for restock alerts is just the first step. When the product gets restocked, you will have to send notifications to the customers who subscribed.Now, imagine if you have 200 subscribers. It would be difficult to manually send alerts to all of them. You might miss out on some people. Besides, it’s time consuming and tedious.That’s where the power of automation can help. Automate restock alerts through a back in stock app.Some cues that you might find helpful:

  • Automate restock alerts for products as well as for collections
  • Integrate back-in-stock apps with existing multichannel marketing campaigns
  • Give customers options to choose how they want to be reached - SMS, email, Messenger, etc.

A web push notification to encourage customers to subscribe:

back in stock web push notifications

An email restock alert sent to a subscriber:

back in stock email notification

5. You can easily manage restocks across multiple locations

Restock alerts are effective, but there’s a catch. If you send out a wrong restock alert, you might end up upsetting customers and lose them forever.Eg., say you have stores or warehouses in multiple locations - A, B and C. There’s a restock of a product only at location C. But many customers from other locations had subscribed to restock alerts. In this case, if you send a restock alert to subscribers from all locations, it’s definitely a case of misinformation. Customers in location A and B may still not be able to place an order. What a shame! Imagine how disappointed they’d feel when they go to your website and still can’t order that product.How do you manage this situation?With the Shopify Back in Stock - Restock Alert app. The app lets you automate alerts based on locations. You can imagine, doing this manually is close to impossible and chaotic. But with the app, you can manage this perfectly, and some more:

  • It gives you full control over which locations are connected to the app
  • Helps you improve inventory management and hence, provide better customer experience
  • Helps you perform other actions such as send product recommendations, send restock alerts for various combinations such as size, color, style, etc

6. You can manage your inventory of restocked products better

Here’s another likely scenario that you must pay attention to. Let’s say you have 1000 subscribers for a particular product. The product is restocked with 900 pieces. Now if you send a restock alert to all 1000 subscribers, 100 of them might miss out the product again. Sigh!You don’t want to disappoint any of your customers. A good solution to this would be to send restock alerts in batches. Send the alerts to only 900 subscribers. But to be able to plan this action, you’ll have to be on top of your inventory.But you don’t have to be caught up all day in this inventory crisis. A back-in-stock app can help. The app is smart enough to notifies about the available inventory tally at all times and sends notifications in batches.

7. You can bring back lost sales

When customers encounter an out-of-stock product, about 21% to 43% of them go to another store to buy the item. Some of these customers might leave a negative review, rant, and might never come back to your store.But there’s a silver lining to out-of-stock situations. You can turn this negative situation into a positive experience in a second. By sending the right message at the right time, you can keep potential customers engaged. The magic wand is the back-in-stock app.Back in stock apps help you reach out potential and interested customers who have a buying intent and improve sales.

Do you need an out-of-stock strategy for your Shopify store?

Out-of-stock is the most predictable situation to happen. It’s not like you didn’t know that the product will get sold out at some point. The good news is you have restock apps to help you manage them. It’s important to capture intent and build a customer list who are likely to purchase your product through a back-in-stock app. More so, because it’s cost-effective. Because acquiring customers through social media and search engines can cost you an arm and a leg.

Ready to bring back sales lost to out-of-stock products?

Install the Back in Stock app today!

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Trusted by 10,000 Shopify Merchants

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States