Back in Stock and PushOwl Integration: Send in-stock alerts using web push notifications

Ever had shoppers visited a product page, ready to buy from your Shopify store, only for them to see that your product is out of stock? Back-in-stock messages allow you to easily recapture these shoppers and bring them back when your product is stocked up again. But, just setting up in-stock marketing automation isn’t enough. Your back-in-stock messages must also make it possible for shoppers to subscribe to your in-stock updates using the channel they prefer. This is why we’re integrating with our favorite web push notification app, PushOwl Web Push Notifications. With this integration, you can enable an additional channel to allow your shoppers to subscribe to in-stock updates using web push notifications.

Why are Back-in-Stock Updates Important?

21% to 43% of consumers faced with a stock-out will actually go to another store to buy the item. That’s a large number of potential shoppers that you miss out on capturing as customers just because of inventory issues.
While you can’t avoid your products going out of stock, you can, however, avoid losing your shoppers as customers.

By setting up Back in Stock Alerts, you can ask your shoppers if they want to be notified when the product is back in stock so they can instantly come back to your online store to purchase.
The subscribe widget is fully customizable by you and you can change its look and text to reflect your Shopify store’s theme and personality.

Shoppers can enter their email or phone number within the widget to receive a message on their preferred channel about the product’s availability or even subscribe using Facebook Messenger or web push notifications.

Once subscribed, the shopper in the backend. Once the product is in stock again, they receive an automated message to immediately bring them back to the store. This message can be crafted by you and is personalized to the product that the shopper is interested in.

If you haven’t already, you can install the Back in the Stock app now.

What does PushOwl do?

PushOwl is a web push notification app built for Shopify merchants. Web push notifications are a new but aggressively adopted marketing channel where the promotion is sent directly to the subscriber’s screen. Its high visibility makes the web push a perfect channel for merchants to send time-sensitive deals and messages to their shoppers and bring them back to their store.

PushOwl’s extensive list of features allows merchants to send short and sweet promotions and enable different features to maximize its reach. You can add an expiry date to avoid sending a promotional message after the offer is over, schedule push campaigns and deliver push messages during the subscriber’s active hours.

Merchants can even automate their cart recovery by setting up a sequence of 3 abandoned cart reminders that bring back the shopper to complete their purchase. You can even use Segmentation to send highly-targeted and personalized campaigns to shoppers using their location, click behavior, device, and subscriber history.

How does the Back-in-Stock and PushOwl Integration Work?

To allow your shoppers to subscribe to back in stock alerts via web push notifications, you need to first install both Back in Stock and PushOwl on your Shopify dashboard.

Once installed, you can integrate the apps by following these steps:
1. Log in to the Back in Stock app dashboard
2. Go to the Integrations tab
3. Click on the PushOwl integration card

 

4. Enable the PushOwl integration using the toggle switch

And voila, you’re done!

With this, your shoppers will now see an option to subscribe via web push notifications within the 'Back on Stock Widget' when they land on an out-of-stock product page.

Note: The shopper will still have the choice to subscribe via email, SMS or the Messenger from the widget.
Here's how it'll appear:

But just like emails, SMS and Messenger campaigns for in-stock alerts, you need to follow a few best practices to make web push notifications work.

Best practices for back in stock web push notifications

1. Keep it short and sweet
The good thing about web push notifications is that they get your message across almost instantly. But to make them effective, you need your message to be crystal clear. So keep it simple and really short when sending in-stock alerts. Remember to use powerful words that create a sense of urgency around the restocked product.

2. Include a discount (or maybe not)
Shoppers subscribing to back in stock alerts are interested in making the purchase. So bringing them back to your store with a simple in-stock alert is good enough. But if you want to sweeten the deal and make them feel special, you could offer a little discount to show how you’re sorry you didn’t have the product the last time!

3. Show an image of the product
A typical online shopper browses through at least a handful of sites before making a purchase. So you want to make sure that the subscriber knows which product they are receiving an in-stock alert for. That’s why you should always include an image of your product in the web push notification along with its name.
Ps. PushOwl dynamically generates the hero image for your back in stock web push notifications.

4. Offer a clear call-to-action
In-stock alerts are meant to trigger an action from the shopper. Instead of giving them the option to reconsider purchasing the product with a ‘learn more’ button, use a ‘buy now’ call-to-action instead. The idea is to nudge them in the direction of completing the purchase.

5. Remember to back your web push notification with follow-ups
Remember how it took a retargeting ad to follow you around for days before you made the last purchase? Similarly, you can’t expect one web push notification to bring back a shopper to your store. You need to follow it up with more reminders of the product the shopper showed interest in.

To recover the lost sale, create a multi-channel back in stock alert strategy. If the shopper has shared their email address, phone number and even subscribed to alerts on the Messenger, use all the channels to reach out to them.
But remember to space out your alerts across the channels to ensure you’re not spamming the shopper. And at the same time, tapping into different time slots to gain their attention!



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Legion Health

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Chérie Lane

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Kina & Tam

Australia

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

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Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

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Zani Collective

Australia

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NOTIQ

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Geode Swimwear

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Godiva's Secret Wigs

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"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

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"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

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"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

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Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

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