Must-Have Strategies Online Essentials And Health Stores Need To Increase Shopify Sales

The one industry in eCommerce that is probably seeing the highest influx of traffic and sales right now is online essentials. This includes general necessities like groceries, medical and health products, and more. So we decided to dig into the strategies that these stores are using actively to ensure that they’re turning as many visitors into successful sales and repeat customers!PS. If you don’t have an online store yet for your general necessities business, read this guide by Shopify.

How to convert visitors into customers

1. Use social media ads for prospecting and retargeting

The very first thing you need to do if your store is taking orders, is delivering them or will be delivering them in the coming days, is to let your customers know. With so many unknowns around them, it’s obvious for them to assume that a lot of stores are not functional and that they can’t make purchases.A good idea here is to run prospecting ads on social media, targeted at a demographic of shoppers you’re taking orders from.Use these ads to let your target customers know about your products, why they should consider buying them, the offers you’re running, and how soon you’ll be able to deliver these orders to them.Here’s are two ads that Yogabars is running to promote their range of muesli and health bars:

yogabars facebook ads by spin by revtap

To keep your ad spend optimal right now, also have retargeting ads in place. These ads will remind shoppers who visit your store of the products they showed interest in, making them more likely to convert. But at the same time, also reducing your ad spend on acquiring customers or driving more sales.Need help setting up your social media ads? RevTap is offering a FREE ad consult - all you need to do is install the app and then reach out to them on chat.

2. Set up back in stock alerts on hot-selling products

When you start running ads to promote your new offers and that your store is online again, there’s going to be a sudden influx of traffic and sales. While some products of yours will see a lot of traffic and a few sales, there will be others that go out-of-stock within a few hours right now!In that case, you should not be stopping ads promoting those products. Instead, let the visitors subscribe to restock alerts on email, SMS, web push, and Messenger.This way you’re doing two things. First, you’re letting the shopper know that you’re actively restocking your products based on their current needs. Second, you’re ensuring that the shopper comes back to you to make the purchase instead of choosing to buy from a competing store.You can do this by simply installing the Back In Stock app on your store to send restock alerts on web push, SMS, email, and Messenger.The app enables you to add a ‘subscribe to restock notifications’ widget on your product pages that allows the visitors to opt-in using a channel they prefer. It then automatically triggers the restock alert to the shopper as soon as the product they were interested in, is back in your inventory.Setting up back-in-stock alerts for the first time? Here are some resources to guide you:

3. Offer volume discounts and mention them clearly

Right now is the time when a lot of us are making bulk purchases. We want to avoid having to place orders again and again. We also don’t want to run into stock-outs when we need a certain product the most. But to be able to buy products in bulk also means having to set aside a considerable budget for every item on your list. That’s where a shopper will probably just purchase a few items from your store.To increase your average order value and also make bulk purchases easier on the pocket for your customers right now, offer bulk/ volume discounts. These are discounts that are applicable only when the shopper purchases a specific quantity of a product.You can even choose to offer volume discounts on only a few products on your store based on the current customer purchase behavior and their needs.To set up volume discounts and clearly display them on your product pages, all you need is the Volume Discounts app.

volume discounts on health stores

Also read: How To Increase Your Shopify Store Average Order Value With Volume Discounts

4. Create a sense of urgency with a countdown timer

The one consumer psychology that hasn’t changed even now is not making a purchase decision right away. Most of us are still looking for the best deals and discounts on the products we want. So we’re willing to wait on making a purchase and explore what other brands have to offer.This is why your Shopify store should have a countdown timer that reminds the visitor how a product or a deal could be slipping out of their hands. When you create a sense of FOMO around what you’re selling, the shopper is nudged to make an interaction or a purchase decision right away.You can do this by using the Countdown Timer app to add a timer bar to your product pages. So be it a volume discount or a special sale you’re running, your shoppers will feel the need to act now!

5. Set up a rewards program to drive repeat purchases

A lot of businesses are taking their products online. This means that even if a shopper purchased from your store frequently, they now have a considerable number of options to choose from to order the usual.So while you’re going all-out marketing to new customers, make sure you have a way to re-engage your existing ones. That’s where a rewards program comes in - where a shopper gets rewarded for every purchase or interaction they make with your store. For example, getting credits to avail in their next order on every purchase.Implementing a rewards program is like a win-win for everyone. The shopper gets credits/ rewards that they can avail in the next purchase, and you get a confirmed repeat purchase from that shopper!You can set up a comprehensive customer account page to help shoppers keep track of purchases, wishlists, and more, along with a loyalty program that offers store credits, using the Flits app.

6. Make personalized product recommendations

This is also a good time to offer assistance to the shoppers that visit your store. They have so many things in mind that they might be too overwhelmed right now to make an informed purchase.Now unlike at a brick and mortar store, you can’t be assisting shoppers in-person. But what you can do is make recommendations based on their interests, previous purchases, or what other shoppers like them are buying from your store.To set up and display such personalized product recommendations on your store, install the Wiser app.

new-arrivals-product-recommendations

The app also enables you to send these product recommendations on email to engage your customers on a 1:1 basis. If you’re using content marketing to promote your store’s products, you can also consider adding the product recommendation widgets to your blog.PS. You can also send product recommendations alongwith the restock alerts on email. Read about the Wiser and Back in Stock integration here.

Sailing through COVID-19 together

The market has slowed down. Consumer purchase behavior is continually changing and so are their needs.Remember, that each of the strategies listed above are the must-haves during this period. Sending emails, web push notifications, Messenger messages, or using social media to consistently communicate with your customers, is as important. So make sure that your brand is leveraging those channels on-the-go to stay in touch with customers and update them about the ongoing offers, discounts, or even if there are changes in your delivery process.Also read: 5 Types of Shopify Email Marketing Campaigns To Run During COVID-19 Need any help setting up these strategies on your store? Don't hesitate in reaching out to us.

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"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

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Kina & Tam

Australia

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States