How to Set Up Back In Stock Alerts Using Email to Bring Back Shoppers

Stockouts are an increasing problem for eCommerce businesses, with Shopify merchants losing out on acquiring new shoppers and earning more revenue. In this guide, we are getting into the details of how you can set up back-in-stock alerts using email and maximize this channel to ensure your shoppers come back to your Shopify store, increasing your revenue.

The Problem: Negative Impact of Stockouts

Stockouts have a huge impact on a business. Back in 2011, it was found that stock-outs cause a projected $25 billion in losses for individual businesses every year. This number is likely to have inflated in the last 9 years. This loss isn’t just a financial loss. An eCommerce store with out-of-stock products will see long-term negative impacts— customer loss, low satisfaction rates, and negative word-of-mouth. Your first step to avoiding stockouts is to predict how your inventory moves out of your Shopify store. Understanding the pattern of how your product gets sold can help you stock up your inventory better and avoid long gaps of stockouts.However, it’s hard to control your inventory to the minute details. You’ll surely have a short period of time between when your product goes out of stock and when it is stocked up again. You need to have a system in place during this time to avoid losing your interested shoppers from making a purchase due to product unavailability.

The Solution: Back-in-Stock Emails

Emails are one of the most personalized and common communication channels for eCommerce businesses. Shoppers who subscribe to a store’s emails are more engaged with the store and the personalized manner of the message makes it less likely to be ignored. Hubspot found that 99% of people check their email every day. That's a vast audience that is guaranteed to look at their inbox. Toss your email into the mix and you're sure to get engagement!This is why emails are the perfect channel to let your shoppers know about in-stock updates. Personalized emails have an average open rate of 18.8%, while those that aren’t personalized have an average open rate of 13.1%. Since in-stock updates are highly personalized to the shopper’s interests rather than a generic message, you are more likely to see your shoppers take action to it.So, if you haven’t set up back-in-stock emails to provide your shoppers with an easy channel to subscribe to, it’s about time you did! We’ll walk you through the process of setting up back-in-stock alerts using email and best practices to make shoppers open and click through your in-stock message.IMP. Before you set up back in stock alerts on email, remember to verify your domain for high deliverability. Here's how.

How to Use Email for Back-in-Stock Alerts

The Back in Stock app is an easy to use, powerful tool that helps merchants leverage shopper interest and then bring back the shopper automatically when the product is back in stock. You can get started with back-in-stock emails by following these 4 steps:

Step 1: Integration

Before you can start sending out in-stock updates, you need to integrate the app with the email provider of your choice. Currently, Back in Stock App integrates with Klaviyo, Mailchimp, and Campaign Monitor. You can integrate the apps on the Integrations tab on our app dashboard.Once integrated, you are ready to set up in-stock alerts!

Step 2: Create back-in-stock email

Set up your well-crafted back-in-stock message within your email app. These apps would have different templates to help you create a polished and well-designed email. You can either choose those or create a back-in-stock email from scratch.You can find best practices for creating high-converting back-in-stock emails below.

Step 3: Subscription Method

Set up a back-in-stock subscription widget that is shown to shoppers on product pages where the stock is unavailable. You can customize the message within this widget to make it more relevant to your brand.The field will allow shoppers to enter their email address to subscribe to updates about the product they are interested in. Once subscribed, the shopper is added to the waitlist.

Step 4: Monitor performance

Now that you’ve set up your back-in-stock workflow, you just need to sit back and monitor its performance. When the product is back in stock, shoppers who expressed interest will receive an email informing them about the stock update. You need to keep a close eye on how many shoppers are converting their interest into a purchase. You can view open rate, click rate, and revenue generated from your in-stock emails. Use this data to optimize your back-in-stock message so that you can maximize the sales you receive from this.

5 Best Practices for Back-in-Stock Emails

When setting up your back-in-stock email, ensure that you've kept these 5 best practices in mind to successfully grab your shopper's attention.

1. Show the product image for instant recall

Your back-in-stock email must show the product that your shopper was interested in. This image will help the shopper remember the product faster, inciting a quicker response to the email. This image is usually auto-generated by the email app based on the parameter. Always ensure that the image is of high quality and shows the product in use.

2. Keep your copy highly relevant

Your back-in-stock email needs to be crisp and highly relevant to the product that was just stocked and the shopper. Ensure that your subject line, the first thing that your shopper reads, lets them know just what is in store for them. Name the product’s brand or use a descriptive word to elaborate so that the shopper is more likely to open the email.

Within the email, you don’t need to say much. If you want to show your personality, you could add a line at the top that’s quirky or fun. But, what’s most important is that you name the product and add a one-liner with the product description.

3. Remind them about the product price

Shoppers don’t want to be blindsided by the price of a product. Be upfront with your shoppers by showing the price of the product within your email. Email apps like Klaviyo allow you to insert the price of the product and they even show the original price and compare it to the sale price if the current price is a discounted amount.

4. Show similar products as recommendations

Always craft your in-stock email in a manner that gives your shopper more options to browse through. Use the space below the in-stock update and the product details to show product recommendations. This grid of recommendations can be products similar to what the shopper is interested in, bestsellers on your store, or even products they last looked at.

5. Remind them about items in their wishlist

If you have allowed shoppers to create wishlists on your Shopify store, you can use this email to nudge them to purchase their wishlist items as well. Many of the top eCommerce stores use this to maximize their opportunities to bring back the shopper to their store, even if they aren’t interested in buying the product that is back in stock.

Have you set up in-stock emails to increase sales?

We hope this thorough guide helps you to set up emails to notify your shoppers about products that are stocked up. Email is a powerful channel of personalized communication and by letting shoppers subscribe to your unavailable products, you can leverage their interest to bring them back to your Shopify store and avoid losing them to your competitors.

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CAINTÉ

Australia

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States