High-Converting Back-in-Stock Email Examples And Why They Work

Brands like Tesla, Amazon, and Uniqlo set up and send back-in-stock emails to their shoppers, successfully generating revenue even when they are stocked out. However, just sending back-in-stock emails isn’t enough! You also need to ensure that your email is optimized to convert. That’s why we listed 7 high-converting back-in-stock email examples to help you understand the best ways to set up your back-in-stock emails.

7 Examples to Help You Set up High-Converting Back in Stock Emails

1. Sonos

Sonos sells smart wireless sound systems with the goal of providing an enticing listening experience for your home environment and more.

Why it works: Sonos reflects its brand in its email. They use their brand color as the background on their back-in-stock email, making it seem like the shopper is on their online store and providing a more immersive experience to them.How to enable it: You can make the back-in-stock email reflect your brand and tone in many ways. One way is to customize the entire email design like color and use your branding. Another tactic to brand the email is to use copy that reflects who you are and how you sound.

2. Myntra

Myntra is an Indian fashion eCommerce company that sells shoes, clothing, accessories, and lifestyle products for women & men.

Why it works: Myntra shows a disclaimer to shoppers, letting them know that the product may be out of stock soon. This small note creates urgency among shoppers to go back to the store and buy it instantly.How to enable it: Enabling urgency within your email copy is easy and it gets the job done! After displaying the product name, image, and price, you can add a small text to let shoppers know that stocks are running out soon. This message will be effective enough to make the shoppers place an order quickly.

3. Brightside Journal

Brightside Journal is the simplest way for you to live a happier, positive, and intentional life. The brand sells journals to its community of like-minded individuals.

Why it works: Since they only sell one product, the brand did not have to display a product image to remind shoppers about the product. Instead, they displayed an offer to nudge these already interested shoppers over the edge.Emails with active discount codes have an 8 times higher chance to make a sale than those without any discounts.How to enable it: For back-in-stock emails, you usually have to insert an automatically generated placeholder so that the relevant product image is shown to shoppers based on the product they subscribed to. Instead of adding this, you can add a custom image of your own with the discount you are offering.Note: Ensure that you add this only if you don’t have to show the product image. It’s always better to show the product image for instant recall.

4. Everlane

Everlane is an American clothing retailer that is known for making the most beautiful essentials, at the best factories, without traditional markups. The brand is one of the first mainstream ethical fashion brands.

Why it works: Everlane prioritizes design and this is apparent in their back-in-stock email as well. They put their product front and center, making the image the largest part of the email. This draws the shopper to look at the product image for longer.

Emails that include some sort of graphics have a 27% higher open rate.

How to enable it: While replicating Everlane’s email design may require customization, email marketing apps like Klaviyo have templates that are easy to set up in just minutes and can make your product image shine.

5. Firebox

Firebox sells a curated range of unusual gifts, isolation essentials, home decor, personalized gifts, tech, and other accessories. They are popular for selling exciting and original products that are hard to come by.

Why it works: Firebox’s back-in-stock email is effective because of the way they’ve used color to indicate the more important parts of the email. The brand uses color to highlight the CTA button, drawing its shoppers to the button as soon as they open the email.How to enable it: When setting up your back-in-stock email on your email marketing app, customize the color of your CTA button so that it stands out against the rest of the email content.

6. UGG

UGG is an American footwear company that is known for its comfortable and unique footwear as well as bags, clothing, outerwear, home goods, and other products.

Why it works: The email includes an offer at the top of the email that makes the in-stock message even sweeter. Their offer for fast and free shipping is sure to make shoppers eager to head back to their store.How to enable it: When designing your email, you can add a top bar to display an offer. Ensure that you update this section with currently running offers on your Shopify store.

7. Uniqlo

Uniqlo is a Japanese casual wear designer, manufacturer, and retailer. The brand is popular for its high quality, performance-enhanced, basic casual wear at the lowest prices.

Why it works: Uniqlo displays collection recommendations to shoppers, letting them look at other products. This way, shoppers who have already bought the product elsewhere can still navigate to other products and collections they may be interested in.How to enable it:The Back in Stock app integrates with Wiser, allowing you to recommend products to shoppers. This app lets you go beyond generic recommendations. You can display personalized products based on the shopper’s previous browsing and purchase history.

Personalized email messages improve click-through rates by 14% and conversions by 10%.

Set up high-converting back in stock emails

We hope this helps you understand how you can set up back in stock emails that are high-converting. To sum up, here are the elements that make a successful back-in-stock email:

  • Name of the product and high-quality product image for better recall.
  • Price of the product along with showing any discount added to the original price.
  • Personalized recommendations to create more opportunities to bring back the shopper.
  • Copy that creates an urgency to make the customer shop instantly.
  • CTA button that stands out among the rest of the email content.

Setting up your back-in-stock automation and email is just a one-time effort but it yields a lot of sales in the long-term. The Back in Stock app integrates with your favorite email marketing apps— Klaviyo, MailChimp, etc— so that you can set up a subscription form on unavailable products and customize in-stock emails to run the automation.What’s more, you can connect it with Shopify apps like Wiser to display recommendations within your emails and provide a personalized experience. PS. Remember to verify your domain to ensure that your back in stock emails don't hit spam. Learn how to do it here. The Back in Stock app solves your issues of stockouts and ensures you don’t have to worry about losing sales to product unavailability.

Install the Back in Stock app to recover sales lost to stockouts.

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CAINTÉ

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"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"Super easy to deal with, customer service is super responsive and great app for catching sales, thank you :)"

Kina & Tam

Australia

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

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"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

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"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

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"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

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"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

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"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States