Best Practices for High-Converting Product Pages on Your Shopify Store

The product page is a crucial part of the shopper journey. It’s where shoppers make their decision to buy your product or not. A recent study by Conversio found among the 2,687 stores surveyed, that the average product page conversion rate is 7.91%. As an eCommerce business in a competitive market, you need to be able to convert as many of your store visitors into customers. To ensure this, your product page must be optimized to convert, using tactics that have proven to work.In this blog, we’ve listed 10 best practices to help you set up high-converting product pages to increase your Shopify sales.

10 Best Practices to Set Up High-Converting Product Pages

1. High-quality product images

67% of consumers say that the quality of a product image is very important in selecting and purchasing the product. Good product images make shoppers perceive that the product is of high-quality as well. When photographing your product, you need to ensure that there is enough light in the picture and that the product is framed properly. You can also show the product in use. So, if it’s a dress, you can show it worn by a model or if it is a protein powder, you can show it used in a drink. This way, shoppers can visualize what it looks like.

2. Detailed product descriptions

To accompany your product images, you need detailed product descriptions that let the shopper know everything they need to know about the product. This would include details like material, size, care instructions, color, what it tastes/looks/feels like, etc. With such a specific description, your shoppers can get more insights into whether the product suits them and be able to make a purchase more confidently.

3. Back in stock subscription for unavailable products

Oftentimes, shoppers show interest in a product and click on it but end up seeing the item out of stock. These shoppers are likely to leave the store without making any purchases. To ensure that you don’t miss out on capturing these interested shoppers, you can set up back-in-stock alerts.Back in stock alerts allow shoppers to subscribe to unavailable products so that they can come back to purchase it once it’s available. This way, you can turn a negative experience of stockouts into an opportunity to recapture shoppers who have the intention of purchasing from you.You can set up Back in Stock - Restock Alerts app to set up the subscription widget and automate the messages via different communication channels. Further Reading: How to Customize Your Back in Stock Alerts During Coronavirus

4. Live chat

With a 92% customer satisfaction rate, live chat is a priority for stores who want to bridge the gap between the number of store visitors and converted customers. With live chat, customers get responses instantly. This is especially important because when shopping online, your store visitors will surely have questions about the product size, refund, and other such queries. With the live chat functionality, shoppers can clear any doubts they have and continue checking out.Apps like Tidio allow you to set up live chat and automate common responses. This way, your customer service won’t be swamped with shoppers asking common questions about refund or sizing and they only have to handle unique queries.

5. Simplify how customers switch between variants

Many products have multiple variants, from color, size, and other customizations. You can make it easier for your shoppers to switch between these variants by enabling a product options app. With this functionality on your product pages, you can make your online shopping experience more enjoyable for shoppers.If you have just a size variant that you need to provide options for, you can set up Avada Size Chart. This free app enables size options on your products and makes it easier for your shoppers to choose their size.However, if you have multiple product variants, you can set up Bold Product Options. The app allows you to set up custom fields for your Shopify store and customize these options however you choose to.

6. Display discounts to entice shoppers

Many online shoppers love discounts. When you’ve discounted a product, make sure that this discount offer is visible very clearly on your product page. You can do this by displaying the MRP, striking through it, and highlighting the offer price next to it.Another way to highlight discounts is by adding a product label on the product, using the label ‘Discounted’ so that shoppers can instantly spot products on discount. You can set up product labels with apps like ModeMagic.If you have volume discounts available, you can display these discounts easily with apps like Discounted Pricing. With this app, you can show custom discount pricing and allow shoppers to buy in bulk.Here's what one merchant, Xtractor Depot, has to say about the app:

“We currently use this app on Shopify and we love it! We use it for our product pages and sale items. What we love the most is how easy it is to use!”

7. Optimize the product page for SEO

Make your product page discoverable via search by optimizing it for SEO. Many stores forget to optimize their product page and this impacts how visible they are to shoppers looking for products like theirs.

  • Include alt text for your product images.
  • Add a meta description for your product page.
  • Ensure that your product page URL is optimized.
  • Add the relevant keywords to your product descriptions.

You can also install the Avada SEO Suite app to optimize your website and your product pages for search engines without putting in too much work.

8. Display customer reviews

88% of consumers say that they trust online reviews as much as personal recommendations. If you don’t have reviews set up on your Shopify store’s product page, it’s about time you do!Reviews can help your shoppers decide whether they want to buy the product. You can choose what kind of reviews you want to display. These can be testimonials from shoppers, ratings of the product, written reviews of the product, or customer photos of the product. Apps like Judge.me and Loox are commonly used by Shopify stores to collect and display reviews on their Shopify store. By setting up reviews, you’ll see a positive impact on how shoppers perceive your products and how quickly they convert.

9. Keep the CTA buttons above the fold

When shoppers land on a product page, they want to be able to access the most important elements quickly. One of these elements include the CTA buttons— ‘Buy Now’ and ‘Add to Cart’. Ensure that you’ve placed these buttons above the fold so that the shopper doesn’t have to scroll down to find them.This is a very small tactic but works wonders in maximizing your conversions.

10. Shoppable Instagram feed for engagement

Once shoppers reach the end of the product page, they are likely to drop-off. That is if you don’t have any engaging elements set up at the end of the page. One fascinating feature you can add to your Shopify store’s product pages is a Shoppable Instagram feed. With this, shoppers can click on an Instagram post through the embedded feed at the end of your product page. When they click on the image, they can see each product featured in the image and make it easier for shoppers to choose a specific product. This way, your shoppers will continue browsing and end up making a purchase.You can set up this feature on your product page with the Cameo app. The Shopify app allows you to embed your Instagram feed and tag your products. This element on your store is customizable, ensuring that it fits your store’s theme and look.See how this is implemented on a fashion brand:

Increase Shopify sales with high-converting product pages

Your product page plays a huge role in whether your shoppers convert into customers. By optimizing your page, providing enough details about the product, and setting up a pleasing experience, your store visitors are more likely to purchase. We hope these 10 best practices help you set up a product page that converts more visitors on your Shopify store.

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Kina & Tam

Australia

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SpaceTek

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Life Light Healing Services

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Chérie Lane

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Andromeda Moto

Spain

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Legion Health

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Kina & Tam

Australia

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CAINTÉ

Australia

"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

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Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

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"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

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"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

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"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

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"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

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"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

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"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

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"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

United States