So, you have back in stock emails set up on your Shopify store? That’s good! But, that’s not enough. Most restock email alerts fail to convert.
There’s a lot that goes into getting back in stock emails right — from the email subject to the heading to the copy to the call to action and the images. Everything has to align.
So, we looked through hundreds of examples and pulled out the best 11. Here’s a breakdown of what’s good about these emails.
11 back in stock emails (And why they work)
1. United by Blue
Instead of simply telling shoppers they forgot something in their carts, United by Blue takes the opportunity to let them know the brand cares for them. And they’re there to help them.
By saying ‘We saved your cart for you’, the brand instantly connects with the subscribers on a personal level. Personalization is a critical ingredient in any marketing message, and United by Blue gets it right through this approach.
The copy is simple and the design clean and to the point. At the same time, the brand takes the opportunity to take the restock alert subscriber to their other product pages on the site. A good way to cross-sell, we say.
- Clean design and no clutter mean the reader doesn’t get distracted
- The long vertical design allows ample space for cross-selling opportunities
- Overall, the simplicity of the email – a minimalistic theme with soothing neutral colors – works far better than loud and cluttered emails
Here’s an interesting back in stock email notification that takes a different route. Instead of keeping the copy short, this email has managed to squeeze in a well-written paragraph.
This paragraph has all the important information – the product name, size, image, color, and a CTA button. Also, we have a hard-to-miss bright yellow CTA button in bold.
What is more, the email lets the receiver know why they’re receiving the email – it’s because they had asked for the restock alert. The brand also creates FOMO by saying the product might not last forever and so, it’s better to buy it right away.
That’s not all. By sharing attractive images of other products neatly displayed with their titles, the brand makes sure they introduce other products to shoppers.
- Informing the subscriber why they’re receiving the email
- Creating FOMO
- Sharing an image of the product
3. Public Goods
A lot of back in stock emails miss out on creating brand recall. But not Public Goods. Here’s a restock alert email that makes a strong brand recall by focusing on the products. The email displays the products in the brand’s distinctive product packaging. The minimal text is in line with the brands’ minimalist theme. The overall simple design and minimal text make it easy to read and understand the purpose of the email.
- It creates a visual impact even though it is filled with product images
- The minimal text leaves no room for confusion about the purpose of the email
- Showing all the products creates a visual recall of the products the subscriber added to their cart
Short, neat, and to the point, Moment has created a back in stock email alert with only a few elements. The main copy does its job by simply informing the subscriber the products are back in stock, and their wait is over.
The images displayed in the email are a smart mix of products and people using those products. This creates a greater impact.
With the simple CTA button – Shop Now – a bright red rectangle, the email ensures there are no distractions in it. The only focus is to get the subscriber to click the CTA. The color palette remains neutral and light all over, barring the CTA button, which is in bright red.
- The short and focused copy keeps the message and purpose to the point
- The simple design makes it easy to read and scroll down the entire email
- The email shares links to other important sections such as reviews, lessons, apps, etc.
Most of us know that a good email subject line is what it takes to get subscribers to open the email. But what is it that makes them read through your email – the copy.
For those who find good copy delightful, Everlane nails it. The email evokes emotions by saying ‘Outside is still the safest place to socialize’ but then, ‘you’ll need something to keep you warm’.
Then, Everlane drives subscribers to the most critical part of the email – the restocked products. They show the color options available. Not just that, the highlight is how easily the brand makes you feel good. How? By letting you know clearly the products are made from recycled bottles. This is followed by the features of the product.
Everlane ends the email by sharing how the brand has a bigger environmental purpose and that they’re on their way. This here is a neat email that works on multiple levels.
- The copy hooks the reader as it instantly generates emotions
- The email is simple, and the colors, charming
- The brand takes a different approach to focusing on the product – by sharing multiple images, features and options
How do you hook your restock notification subscriber to your email? One way to do it is by keeping your emails conversational. It works when you speak to shoppers as if they were speaking with someone they know a little.
And when you write conversational copy, your subscribers can get carried away with the flow of the copy. Birdiebee does that in their back in stock emails.
Not only do they talk about which product is back in stock, but also, how it can be worn. Besides, they give ideas to subscribers to give it to a loved one or buy it for themselves. It’s just like how a salesperson would help you buy a product in a store.
Similar to many other restock alert emails, Birdiebee shows other product recommendations in the same email to make the email more interesting.
By offering free shipping and mentioning ‘improved international shipping rates’, the brand is making sure the shopper gets hooked. And that shipping is not a concern for them. The email ends with a simple CTA button and links to the brand’s social media accounts.
- The conversational copy draws readers in and makes them want to read more
- Product images and variations make it visually easy to understand
- Other product recommendations with images
It is impossible to miss reading emails with good images and copy, and P&C’s email back in stock alert notification has both of these factors.
Now, it’s possible that your subscriber isn’t interested in buying that product anymore. P&C’s email has addressed this situation. Let’s see how:
The email has an attractive image of the product and simply tells subscribers that the item they requested is back in stock. Next, they show another item and remind the subscriber that they had their eyes on it. This way, the brand is able to promote two products in the same email. So, if the subscriber isn’t interested in the restocked image, they might still be keen on exploring another product they had liked. Then, the email ends in a simple fashion with a straightforward ‘Shop Now’ CTA button.
- Attractive images and clean to-the-point copy
- An image of another product the subscriber had browsed on the site
- The email keeps everything straightforward with nothing extra to distract
The look and feel of Everlane’s email sets the tone for what the readers are going to encounter.
The heading of the email ‘Linen is Back’ informs subscribers about the product. This is followed by an image, under which, are the key features of the product, written in simple and straightforward language.
In the second half of the email, Everlane gets into the details of the product. A detailed image of the fabric is teamed with copy that makes the product irresistible for those looking for comfort wear for the summer season.
An image with the price of the product is followed by another CTA and a simple explanation of why the product is available in only one fit.
Everlane knows that their product is special and talks about the product with great care and detail in the email, yet keeping it simple.
- The simplicity of the email, copy and images
- The way the brand explains factors such as fabric and the fit
- Easy-to-read and understand language and email flow
It’s hard to convince restock alert subscribers to make a purchase even though they had wanted the product at one point. And to do it without being too salesy, is quite a task. If you’re a marketer, you know about it. But Polaroid manages to entice their subscribers through their back in stock emails.
Who doesn’t like a good story? Polaroid tells one in this restock alert email. Starting with a bright and colorful image of the product, the email takes the viewer to the most important paragraph of the email.
The paragraph tells readers the value of the product – that it’s rare and not easy to find. And while Polaroid has it in stock, shoppers must buy it as soon as possible, before it’s gone. This paragraph is enough to create FOMO and curiosity in the reader.
Next, the email shares a couple of different product options and a short description along with the images. Every product image and description is followed by a CTA – ‘Shop Now’. The email also has recommendations for other products in the same category as well as more categories.
- There’s a lot of product options in the email – enough to keep readers engaged
- Bright colored images and engaging copy draw viewers in
- Every product image has a CTA button making it easy for subscribers to click and explore the item
Uniqlo puts all the focus on the subscriber. And it works. The words in the copy ‘You’re in luck’, and ‘the item you loved’ instantly remind the readers about an item that they had liked and wanted.
If the red color theme of the brand isn’t enough, the heading of the email, ‘You’re in Luck’, easily grabs readers’ attention. The CTA, ‘Gimme’ is in line with its young target audience.
The email also shares links to the other product categories on the website – New arrivals, Mens, Womens and Kids sections.
Overall, this one is a clean, minimal back in stock email alert notification example that does its job. If you want to keep it no-fuss, this email really takes all the points.
- The eye-grabbing red brand color
- The heading and copy make it personal for the subscriber
- The simple and minimal approach
Just because there’s a lot going on in an email, doesn’t necessarily mean it’s cluttered or crowded. And that’s how XXI takes a different approach. It’s back in stock email notification manages to display images of multiple products, and then some more.
The email begins with the brand logo, followed by simple text that informs subscribers the products are back in stock. This is followed by images of products. The second half of the email has more images from other collections. This time, with price tags.
The email is designed such that subscribers can check out a load of items in the email itself and make a comparative decision about what they’d like to buy.
- The email defies the less-is-more approach, instead, shares multiple product images and information
- Neatly displays the signature information such as address, social accounts, and the unsubscribe button
When it comes to back in stock emails, you have to constantly keep experimenting. Try new subject lines, email body, copy, call to action, timing, frequency, etc. All this might seem overwhelming, but it really isn’t. All you need is a good tool to set up you back in stock emails on your Shopify store – Appikon back in stock.