One of the most important ways to grow your Shopify store faster is through personalization. Personalization allows you to fulfill customer’s needs more effectively and efficiently, making interactions faster and easier and, consequently, increasing customer satisfaction and the likelihood of repeat visits.
When you personalize shopping experiences for your store visitors, you have a higher chance of converting them. Let’s dive into why you need to set up personalization and 10 tactics you can implement on your store to easily provide personalized shopping experiences.
Importance of Personalized Shopping Experiences
Personalized shopping experiences have proven to boost a brand’s growth. By implementing personalized tactics, your shoppers will be able to find the products they want quickly, avoid dropping off, and be nudged to browse your products. In fact, personalization has helped increase conversion rates by 51% and increase custom acquisition by 46%.
You don’t need to invade their privacy to provide personalized experiences to your customers. All you need to do is to tap into your store’s data to set up smart tactics that deliver highly personalized experiences.
Here are 10 easy Shopify tactics you can set up to provide personalized shopping experiences on your store.
10 Tactics to Create Personalized Shopping Experiences
1. Instant search
Many shoppers visit a website with a specific product in mind. Without search functionality, shoppers will spend more time searching and end up abandoning your store mid-search. It was found that the conversion rate of websites with search is usually 2-4x higher than the conversion rate of the site, even with a very mediocre search experience.
Set up an instant search on your Shopify store with Search Filter Recommendations app. With this Shopify app, your shoppers can look for specific products with the right keywords and they can find it in half the time.
What’s more, the app also allows auto-suggest. So, for instance, if you are a fashion brand and your shopper types ‘s’, they will be shown suggested keywords like ‘socks, shirts, smock, etc’, and they can easily click on the keyword they intended and see relevant products quickly.
With search functionality on your products, collections, and pages, shoppers have a faster and more reliable experience on your store, without them having to spend time browsing multiple products or pages to find what they are looking for.
2. Product search filters
Consumers have different needs. Some are looking for a specific color, others prioritize high ratings, others are particular about specific features within the product. You need to be able to able to cater to these different needs seamlessly or you risk losing the shopper. 75% of users leave a site if they do not find what they are looking for in 15 seconds.
This is where product filters can help. Search Filter Recommendations app allows you to set up filters on your catalog so that shoppers can quickly filter the product by size, color, rating, and more. Such filters allow shoppers to find products based on their specific needs. This helps them keep their browsing time short and helps them find the products they are looking for quickly.
With such a feature, you can cater to every shopper and their needs, guaranteeing quicker conversions.
3. Local currency
Shoppers want to browse products with a currency that they are comfortable with. Shoppers in Australia would be less willing to browse products with price tags that are in Euros. By allowing shoppers to choose their local currency, it would be easier for them to browse your products, compare prices, and pick products that they can afford.
Apps like Bold Multi‑Currency make it easier for you to provide local currencies for your shoppers. Shoppers can choose the currency they prefer to shop with. What’s more, the app also automatically calculates the transaction fees.
Bold Multi-Currency App also integrates with Search Filter Recommendations App so that shoppers can filter their product searches by price. This integration makes it easier to personalize shopper searches based on the shopper’s budget.
4. Personalized recommendations
Personalized product recommendations increase conversion rate by 740%. Recommendations set up on your product pages can ensure that shoppers who reach the end of the product page don’t drop-off. With well-placed recommendations, your shoppers will be taken to another similar product or product they previously showed interest in. This way, you ensure that you aren’t losing shoppers.
Setting up personalized recommendations is easy with the Search Filter Recommendations app. Once set up, you can show recommendations based on what the shopper searched, frequently bought products, wishlisted products, and more. These recommendations allow you to show products that your shoppers are sure to look at and even purchase.
Shoppers love to wishlist products that they can look at and shop on a later date. By setting up wishlists, you can allow shoppers to curate products they intend to buy, making it easier for them to find this list later and make a purchase on the quick.
Set up Flits to allow shoppers to add products to their wishlist. Using this app, shoppers can add products to their wishlist directly from your product catalog. What’s more, shoppers can later see their curated wishlist within their personalized customer account and make a direct purchase through their wishlist.
6. Live chat
Shoppers are highly specific queries that an FAQ section can’t handle. They may need help with sizing, color, styling, and more. Such custom queries need a personalized tactic built just for this need.
This is where live chat helps. Set up live chat on your Shopify store with Tidio Live Chat. With live chat functionality, your shoppers can resolve their queries instantly and make their purchase without any hesitation.
7. Product labels
When scrolling through your store, your shoppers don’t have any visual cues to help them navigate through your products in a structured manner. Adding personalized product labels can help you better direct your shoppers to products that deserve more attention.
Add product labels with ModeMagic. The Shopify app allows you to set up product labels for different needs— limited edition, recently viewed, low stock, etc. Such product labels ensure that your shopper receives a personalized experience on your Shopify store.
8. Custom thank you pages
You need to be able to bring back your shoppers for repeat purchases. Grabbing another order from your customers starts at the thank you page. These shoppers already showed interest in your store’s products and purchased from you. A customized thank you page can display more offers to get your shoppers to make another purchase.
Install ReConvert on your Shopify store to cross-sell products based on the order your shopper just placed and engage your shopper more. By showing such offers right after the shopper has made a purchase, you can increase your chances of getting a repeat purchase quickly.
9. Automated personalized emails
Your communication is an important part of your customer experience with your store. Many Shopify stores send generic emails to their shoppers and this is reflected in the low clicks and conversions. Your emails need to be personalized, based on the customer’s activity on your store, their location, and their preferences. Personalization has proven to show positive results, with personalized emails deliver 6x higher transactional rates.
Klaviyo allows you to set up automated emails based on specific customer behaviors. These emails are personalized to each customer to ensure higher conversions. With Klaviyo’s Flow Builder, you can easily set up personalized emails for each stage of your customer’s journey.
10. Back in Stock Alerts
One of the biggest problems faced by merchants is stockouts. When your products go out of stock, you miss out on getting purchases from shoppers who are actually interested in that product.
You can easily capture these shoppers with Back in Stock Alerts. Set up Back in Stock Alerts on unavailable products so that shoppers can subscribe to get messages when the product is back in stock. When the product is back in stock, shoppers will receive a message and they will be brought back to your store.
This instant alert ensures that you don’t miss interested shoppers and allows you to recover sales you may lose without such a tactic.
Further Reading: How to Customize Your Back in Stock Alerts During Coronavirus
Provide personalized shopping experiences to boost revenue
With a personalized shopper experience on your Shopify store, your customers would love to come back to your store to find products they need. Their search for products would be easier and they’ll be able to check out products they want quicker than ever, helping you generate more revenue.
By setting up these 10 tactics on your Shopify store, you can successfully personalize shopping experience for customers and ensure better engagement and conversions.