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Marketing

cookieless ecommerce

How Shopify Stores Can Navigate Cookieless Ecommerce

In the past ten years, the use of cookies increased dramatically for personalized marketing and digital marketing. According to a 2021 US survey, 51% of the digital advertisers claimed that third-party cookies generated the majority of data used by the company and hence, were an essential part of the marketing strategy. Only 10% stated that …

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pre order marketing strategy

6 Examples To Help You Set Up An Effective Pre-Order Marketing Strategy

The moment you mention pre order marketing strategy, there are a couple of brands that marketers would definitely talk about – Playstation, Apple, and Tesla to name a few of the known brands. But what do these brands get right in their pre order marketing strategies? In this blog, we’ll take you through how you …

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customer experience

10 Channels You Should Use To Communicate With Customers In 2022

Here, an SMS beep. There, a WhatsApp ping. Here, an email alert. There, the phone rings. On average, we receive 80 to 200 notifications every day! From different tools and channels.  For Shopify stores, it’s a must to have multichannel marketing strategies. Because customers have different preferences for how they’d like brands to communicate with …

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How to use Facebook Messenger for Back in Stock Notifications?

More than 1.3 billion people use Facebook Messenger. 90 million businesses use Facebook. 20 billion messages are exchanged between customers and businesses every month on Messenger! On average, a person spends more than 2 hours on Messenger every day. Its popularity and high usage makes it a perfect channel to recover customers you lost to …

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