How to Use Shopify Search to Set Up Upsell & Cross-Sell Offers

Google’s robust search makes it easier for consumers to find exactly what they are looking for. These search capabilities must be a part of your Shopify store if you intend to increase your sales and lead your customers to checkout quickly. Enabling upsell and cross-sell on your Shopify store would do just the trick.In this blog, we’ll get into what upsell and cross-sell are and how these two sales tactics can be enabled within your Shopify store to increase conversions.

What are Upsell & Cross-Sell Offers?

Upselling is a sales tactic that allows merchants to display products that are more expensive to the customer in an attempt to sell more. For instance, if a shopper is searching for shoes, you can show most of the higher-priced shoes as recommendations to make them spend more.Cross-selling, on the other hand, is a tactic that promotes products that are related or complementary to the item that the customer is buying. For instance, while the shopper is searching for shoes, you can show socks that pair well with similar shoes.Such sales strategies make it easier for you to sell more, with just a well-placed widget to convert the shopper. In fact, for certain stores, 70 to 95% of their revenue comes from upsells. Such strategies are 68% more affordable than acquiring a new customer.

Why Should You Display Upsell & Cross-Sell Based on Search Intent and Interests?

Each shopper that lands on your Shopify store has a different intent. You can’t manually personalize the product recommendations for each shopper— it’s impossible!By using AI-powered Shopify apps like Search Filters Recommendations app, you can show upsell and cross-sell recommendations to the shopper based on what they searched. Upsell and cross-sell allow you to deliver a personalized customer journey on your Shopify store. This level of personalization displays products similar to what the customer has been searching for, improving product discoverability and increasing your chances of conversions. Since these upsell and cross-sell offers are based on the shopper’s search intent, these tactics will make it easier for you to increase your store’s AOV.You can set up upsell and cross-sell recommendations on your store’s search with the Search Filters Recommendations app.

Types of Upsell & Cross-Sell Offers

The kind of upsell and cross-sell offers you show to your shoppers is based on your preferences. You can test out different recommendation widgets and place them in different parts of your store to see which one yields the best results.Here are 4 kinds of upsell and cross-sell offers you can display on your Shopify store:

1. Similar Products

A ‘Similar Products’ recommendation widget shows products similar to what the shopper is looking at. For instance, if the shopper is looking at a black pair of Nike’s, they will be shown other black Nike shoes within the recommendations. This way, you can ensure fewer drop-offs on your store.But, you aren’t just confined to one product filter! You can specify the attribute you want to specific for this widget based on your preferences and your understanding of your customers. For instance, you can add a ‘brand’ attribute and when the shopper searches using a specific brand name, they will be shown products accordingly.

2. Most Popular Products

When shoppers are looking through your collections, you can make it simpler for them to find the best products by enabling the 'Most Popular Products' recommendation widget. This widget shows the bestsellers on your Shopify store. The widget can be enabled on your search results, collections, product page, and even cart.Pro-tip: When setting up this widget, check the 'Show bestsellers within collection’ so that recommendations are highly relevant to the collection that the shopper is looking at.

3. Products by Attributes

You don't need to restrict your upselling tactics. Instead, you can enable a recommendation widget that shows products based on attributes specified by you. With this widget, you can define the attributes you want to use to filter the products down and show only highly specific products to your shoppers. If you are running a sale, you can use the ‘On Sale’ attribute and display products that are discounted so that shoppers will be enticed to check out these products.Your upsell recommendations will be shown to shoppers based on the attributes you’ve defined.

4. Customers Who Bought This Also Bought

When shoppers are looking at a specific product, they may end up not adding that product to their cart. Cross-sell recommendations with a ‘Customers Who Bought This Also Bought’ widget to make the shopper stay and browse other products. Such a cross-sell offer can allow you to sell more items to that shopper.The ‘Customers Who Bought This Also Bought’ recommendation widget shows products bought by customers who have previously bought the item that the shopper looked at.

Besides upsell and cross-sell, you can also show other product recommendations on your Shopify search like ‘New Products’. Such recommendations can also help you increase AOV and boost sales. Install the Search Filters Recommendations app to set up different kinds of recommendations on your store.

Best Practices When Displaying Upsell and Cross-Sell On Your Store’s Search

While setting up upsell and cross-sell offers on your Shopify store, it’s crucial that you have kept these best practices in mind:

1. Display products that match search intent

You shouldn’t just cross-sell or upsell for the sake of it. Products that are displayed as recommendations should be added because they are relevant to the search made. Displaying random products whenever your shopper searches for any products on your store will decrease your chances of capturing more purchases. Instead, only add cross-sell or upsell suggestions within your store when it is relevant.The Search Filter Recommendations App is built to simplify search on your Shopify store and display relevant recommendations to shoppers. Install the app now to deliver personalized search experiences.

2. Display products/ collections based on attributes

When shoppers are browsing for specific types of products, make their job easier by displaying specific product recommendations. You can do this by using attributes like category, tags, or color within your upsell and cross-sell recommendations.

3. Use synonym search to deliver accurate results

When searching for specific products, shoppers may use words that you haven’t been using on your Shopify store. Ensure they aren’t led to empty search results by setting up synonyms for search terms that your shoppers may use.By setting up synonyms for specific words, shoppers using alternative words can easily find your products too.

Increase Shopify Sales with Upsell and Cross-Sell Offers

When shoppers land on your store, their experience on your store should be easy and quick. Upsell and cross-sell can ensure positive experiences, allowing you to display products that the shopper is sure to buy. Our Product Search Recommendations app is powered with AI to allow your shoppers to find the right products effortlessly. You can set up personalized upsell and cross-sell recommendations using the app to increase your conversions.Install the Search Filters Recommendations app now and improve your store’s search.

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Life Light Healing Services

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"I've had the app for about 2 weeks now and it has helped me get a few extra orders. I wasnt sure if it would really help but it’s increased sales by about 20% so far and clients generally dont mind waiting because its very clear that they are placing a back order."

Legion Health

Australia

"I love this app because it gives our customers the option of pre-ordering their product before it's released. Plus it helps us to continue having revenue whilst we wait for our supply. I am very happy with the customer service too. Highly recommend this app!"

Percy’s Powder

Australia

"Increased sales by 20%. We always have pre orders waiting when our stock arrives. Recommended to anyone who wants to maximise bottom line."

SpaceTek

Australia

"A very useful tool, simple and with a good customer support service. It has helped us to sell products that we do not have in stock yet."

Andromeda Moto

Spain

"Helped my business a lot! Perfect app. No problems in using it and very very good support. Would install it without a doubt."

CAINTÉ

Australia

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Kina & Tam

Australia

"I just started using the app and so far I am loving it. It helped me launch my pre-orders and allows me to collect orders on items that have sold out for the time being. A plus for my revenue stream. The support staff is very helpful and patient. Absolutely recommend this product."

Life Light Healing Services

United States

"Helps me inititiate pre orders for my customers so I can manage sales! Helps me better understand the demand I have coming in for an item."

Chérie Lane

United States

"This app has made me soooo much extra money and helps with knowing exactly what inventory and sizes to restock! It’s easy to install and customize, not to mention the super fast and friendly customer service! I literally could not be any happier with this app. It is a game changer!"

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United States

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Australia

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United States

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OzToyStore

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MBM Swim

United States

"If you don't have this app your losing sales. No question about it. We are making so much more money on our new release items and out of stock products."

Seek Jesus

Australia

"The app increased my sales by at least 20%. Also their customer service is great. Fast response times and very helpful. I'd definitely recommend this app."

Lakes Rivers Streams

United States

"This apps brought me $900 on the free plan, I've upgraded now as I'm sure it'll do even better for my sales. The customer service is amazing, helped me with using the app super quick responses and solved my question with ease. Thanks!"

Zani Collective

Australia

"This APP has helped my brand grow in sales and customer service. The support is top-notch. I also find the APP immensely valuable in forecasting demand and what customers are willing to buy. I would recommend this APP if you are looking to grow and convert customers."

NOTIQ

United States

"Great product, I think after the 2nd day of using it we had already gotten $188 in sales from the reminders. It's nice because sometimes people return an out of stock item that we wouldn't normally announce a restock for. I also had a question about something and they responded very quickly in the chat."

Geode Swimwear

United States

"This app has been amazing for our company! We are able to have people sign up for an item that we are in the process of making, or an item that is out of stock. Once the item arrives, we generate a lot of sales from this app!”

Godiva's Secret Wigs

United States

"Great app!! I needed a way to quickly and efficiently alert my customers when items were back in stock and this app does the trick!! One of my favorite features is the "Text" option, so my customers get an almost immediate notification! This app has definitely increased sales!

Live Love Posh

United States

"This app is great for scaling businesses that are struggling to stay in stock. Before integrating this app I had trouble keeping track of customers who wanted to buy my products that were sold out, now as soon as I'm back in stock the sales come in by themselves.”

Xstream Audio Systems

United States

"This app is so valuable to our store. We like to alert customers of up coming new releases, so people sign up to be "notified". Helps us limit over ordering, and customers are happy as they get notified instantly when stock is in stock. Helps with sales and moving stock quickly. Fantastic App"

OzToyStore

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