Why does your Shopify store need a customer account page?

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What sets your Shopify store apart from the millions of merchants selling online? One of the smartest ways merchants build a unique experience on their Shopify store is with personalized customer account pages. Personalization is a powerful influencer for online consumers, with 80% of them more likely to purchase a product or service from a brand that provides personalized experiences.

While Shopify provides merchants with a customer account page that includes basic features like address and order management, it just isn’t enough. What you need is a personalized customer account page that lets shoppers turn your customer account into their personal playground, where they can earn rewards, view their saved items, and reorder on the quick.

Let’s look into why a branded customer account page is important and how you can set it up on your Shopify store.

Reasons to Set Up a Branded Customer Account Page

1. Personalized experience

Shoppers want a personalized experience. With personalized features like rewards and wishlists, shoppers are more likely to come back to your store and even store details (like saved items) that they can refer to later. 

An enhanced and branded customer account page can do this for you. You can add your branding and enable personalized features to set up a customer account experience that shoppers would want to come back to.

customer account

2. Increase repeat purchases with rewards

Gamify the experience on your Shopify store with rewards. On your customer account page, you can let your shoppers earn rewards for activities like placing an order, reviewing a product, and even referring new customers. Shoppers can then redeem these rewards on their next order. 

This way, you can get your shoppers to continue interacting with your brand and increase repeat purchases.

3. Allow shoppers to see their browsing history

Amazon has a ‘Browsing History’ section that lets their shoppers view all the products they were looking at previously. Such a section makes it easier for shoppers to refer back to an item that caught their eye but which they didn’t save.

You can add a ‘Browsing History’ section within your branded customer account page to provide this frictionless experience for your shoppers too. The Flits app is built to help merchants set up customer account pages that look like them and add robust features that make the customer want to spend time in these customer account pages.

Install the Flits app to set up personalized customer account pages.

4. Simplify reordering experiences

Some products warrant a reorder. On the customer account page, you can make it easier for shoppers to reorder products they previously purchased like supplements, haircare or skincare items, etc with a one-click reorder button. 

This simple button transforms how shoppers reorder previously purchased items and ensure that they never have to take multiple steps to shop an item they bought in the past.

5. Faster login with social login options

One of the main reasons new visitors never sign up is because of the lengthy registration process involved. However, with a customized customer account, you can add features like social login. 

Social login allows shoppers to sign up/login using an existing social media profile. This one-click login method is sure to make the shopper experience more effortless so that customers don’t have to enter any details when getting to their customer account.

6. Allow shoppers to save items that catch their eye

Wishlisting is an important feature, especially if you have a large catalog to offer. You can offer wishlisting within your customer account so that shoppers can save items directly from the product catalog and then see these wishlisted products when they open their customer account page.

Being able to save items allows shoppers to shortlist their favorites and later compare these options to finalize the item that they want to purchase.

7. Give shoppers more reasons to register

With features as robust as rewards programs and wishlisting, shoppers will be eager to register an account and build their wishlist or start earning credits. 

With a branded and unique customer account, you can give your shoppers valid reasons to continue engaging with your Shopify store, nudging them to register an account.

Set up a personalized customer account page with Flits!

While every Shopify store has a customer account page, you need to set up a unique and branded customer account page if you want to make a memorable impression on your shoppers. This includes adding features like wishlists and rewards, and even customizing the design of your customer account page to match the rest of your Shopify store design.

Flits is the only Shopify app that lets you transform your customer account page, customize it, and add personalization features to allow your customers to frequent your Shopify store. 

Besides order history and address details, here are some features available on the Flits Shopify app:

  • Reorder: Allow shoppers to reorder specific items through the Orders page with just the click of a button.
  • Wishlists: Let your shoppers save items they were interested in to simplify their experience on your Shopify store and let them buy these wishlisted items with a direct add to cart.
  • Rewards: Set up a rewards program within your customer account page where shoppers can view activities that will earn them rewards and even redeem them.
  • Referrals: Allow shoppers to refer your store to other potential customers and earn rewards when a referred customer registers or shops.
  • Social Login: Allow shoppers to login with just one click using their social media accounts. 
  • Browsing History: Set up a ‘Recently Viewed Products’ section on your customer account page so that shoppers can view their browsing history and not have to struggle to find items that caught their eye.

Once set up, you can monitor how customers use their customer account page, make tweaks, and then use this data to set up personalized marketing messages and even on-site tactics for better conversions.

Set up a personalized customer account page on your Shopify store today!

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