Leading brands like Fashion Nova and Adidas run back-in-stock alerts, sending emails to shoppers as soon as the item is back in stock. By analyzing their email back in stock notifications, you can craft better email copy and design for your back in stock messages and convert shoppers better.
We listed 19 good email back in stock notifications from different kinds of brands, analyzing their strategy and pointing out what works.
19 Good Email Back in Stock Notifications and Why They Work
BrüMate has elevated millions of drinking experiences through innovation after innovation.” The brand sells temperature-controlled flasks perfect to keep beverages cold.
The brand has set up a back in stock alert on its product pages. The brand sticks to its witty and minimal personality, showing the product that the shopper subscribed to and a paragraph adding a fun narrative to get shoppers through the door.
Since its opening in 1962, Walmart has been passionate about combining the best of two great worlds, technology and world-class retailing, to give customers a wide assortment of their favorite products.
Walmart sends a back in stock email to shoppers, showing the exact variant of product, using their signature blue branding, and making their email look as easy to read as possible.
3. Fashion Nova
Fashion Nova is a US-based fast fashion retail company. The company operates online and has five brick-and-mortar locations. The company is known for its trendy styles
The brand’s back in stock email reflects its bold personality, using clickbait copy, minimal background, and a well-edited product image to remind shoppers about the item they subscribed to.
Besides selling automobiles that are eco-friendly, Tesla also sells apparel and merch for their cult following. Tesla makes millions of dollars selling t-shirts, hats, water bottles, and more, “without trying hard.”
Tesla often runs out of products and to solve this, they have set up an automated back in stock alert, sending emails to shoppers when items are back in stock. The email is simple, with a minimal design and short, relevant information to take very little customer time but successfully get them to click and shop the item.
Everlane is an American clothing retailer that is known for making the most well-designed essentials, at the best factories, without traditional markups. The brand is one of the first mainstream ethical fashion brands.
The brand designs stunning emails. For its back in stock emails, the brand displays the product image front and center and crisply describes what makes it special.
6. Nasty Gal
Nasty Gal is an American retailer that specializes in fashion for young women. The company has customers in over 60 countries. Founded by Sophia Amoruso in 2006, Nasty Gal was named “Fastest Growing Retailer” in 2012 by INC Magazine.
Nasty Gal sends a back in stock email frequently, letting shoppers know that items are restocked in their favourite collections and leading them to different collections through the email. The brand maintains its spunky tone and feel within the email, conveying its personality perfectly.
Uniqlo is a Japanese casual wear designer, manufacturer, and retailer. The brand is popular for its high quality, performance-enhanced, basic casual wear at the lowest prices.
Uniqlo displays collection recommendations to shoppers within its back in stock email, letting them look at other products. This way, shoppers who have already bought the product elsewhere can still navigate to other products and collections they may be interested in.
An Indian fashion eCommerce company, Myntra sells shoes, clothing, accessories, and lifestyle products for women & men.
Myntra shows a disclaimer to shoppers within its back in stock email, letting them know that the product may be out of stock soon. This small note creates urgency among shoppers to go back to the store and buy it instantly.
Enabling urgency within your email copy is easy and it gets the job done! After displaying the product name, image, and price, you can add a small text to let shoppers know that stocks are running out soon. This message will be effective enough to make the shoppers place an order quickly.
9. Big Basket
Big Basket is a grocery delivery digital supermarket in India that makes it easier for shoppers to order items they want and receive them within 24-hours.
The brand has set up a very straightforward back in stock automation on its app and website. Shoppers receive an email reminding them about the item they subscribed to, showing the image, name, and price of the item. When shoppers click on the “Add to Basket” button, they are directed to the website/ app and can checkout easily.
10. Brightside Journal
Brightside Journal is a journal brand that uses its values of gratitude and positivity to make sustainable journals with 99% recyclable packaging.
Since they only sell one product, the brand did not have to display a product image to remind shoppers about the product. Instead, they displayed an offer to nudge these already interested shoppers over the edge.
Firebox sells a curated range of unusual gifts, isolation essentials, home decor, personalized gifts, tech, and other accessories. They are popular for selling exciting and original products that are hard to come by.
The unique and vibrant brand has used color to highlight the CTA button, drawing its shoppers to the button as soon as they open the email.
UGG is an American footwear company and a division of Deckers Brands. They sell footwear as well as bags, clothing, outerwear, home goods and other products in over 130 countries.
UGG has set up a well-designed email to be sent to shoppers informing them about restocks. The email uses an editorial style header image as well as a dynamic product image with options to choose between different color variants.
Williams-Sonoma is a multi-channel specialty retailer of high-quality products for the home. In 1956, the founder, Chuck Williams, turned a passion for cooking and eating with friends into a small business with a big idea.
The brand has set up a back in stock automation. When the item is restocked, shoppers get an email showing them the item they subscribed to along with recommendations for other products similar to what they already bought.
14. Pixie Market
Pixie Market features the latest womenswear and accessories, inspired by the best trends each season. They sell an evolving collection of cute tops, trendy dresses, new bags, jewelry and accessories.
The brand frequently sends well-designed back in stock emails, featuring different collections they have. They stick to their feminine branding, using pink and black to signify their bold yet soft personality.
Glossier is one of the first makeup brands to be born out of social media, and it looks the part: Its modern, minimalist packaging is designed to look good in photographs. Every Glossier product arrives in a reusable, pink plastic pouch that doubles as a handy Instagram backdrop.
Glossier reflects its minimal design within its back in stock email, with an image showing the product that the shopper subscribed to.
16. Kaufmann Mercantile
Kaufmann Mercantile is a New York based online store for carefully selected, long-lasting, and well-designed goods. They also write and commission a library of essays on the history of materials, various how-tos, and Q&As with makers, artists and designers.
The brand sets up an automated email for back in stock where shoppers can subscribe to items they are interested in but can’t buy due to stockouts. The brand keeps it simple, setting up a back in stock email that doesn’t have too much frills.
Here’s a sample email of stock availability sent by Kaufmann Mercantile.
Established in 1995, Flatspot is the leading independent online retailer for men’s contemporary fashion and streetwear. They stock a unique collection of shoes, hardware, and apparel to suit a variety of styles, from durable workwear champions such as Carhartt to tech fuelled skate-ready footwear from Nike SB, Vans, and Adidas.
The men’s fashion brand sets up a back in stock email to be sent to all shoppers, letting them know about latest restocks and engaging them using urgency.
Here’s a back in stock email example on how Flatspot brings visibility to restocked items.
XXXI (‘Thirty-One’) is a mixed-use project space for designers to pursue non-commercial work. This community for designers has set up a highly curated collection of products for avid fans to shop from.
The curator keeps its back in stock email simple. It specifies the brand whose product is back in stock and then displays a grid of images, giving a preview of the restocked items. This email back in stock notification maintains the brand style, with black background and bold and large fonts.
Revolve is a one-stop-shop for most fashion lovers of the world. The brand focuses on selling apparel, shoes and accessories to millennial and Generation Z women and men.
The brand sends a back in stock email to all its shoppers frequently, displaying recommendations for bestselling products that frequently go out of stock.
Frequently Asked Questions
How to write back in stock email subject lines?
You can craft your back in stock email subject line by adding the product name within the subject line with an urgency phrase like “It’s back but not for long!”. You can even build excitement with a subject line like “Your favourite bag is in stock!”
How would you handle a customer when something is out of stock?
You can set up automated back in stock alerts so that customers who are interested in the item can subscribe to it and can receive automatic updates when the item is back in stock.
Install Back in Stock – Restock Alerts to set up back in stock notifications and automate stockout recovery.
Set up engaging email back in stock notifications to increase Shopify sales!
We hope this list of 19 email back in stock notifications helps you craft your back in stock email.
Back in stock alerts are a powerful way to create sales opportunities despite stocksouts and bring back interested shoppers back to buy. Instead of disappointing shoppers about an unavailable product, you can give them the option to subscribe to be notified when it is restocked.
This way, shoppers won’t go searching for other alternatives to your Shopify store and instead would appreciate the convenience of being notified about the product’s availability.
Besides email, you can also set up back in stock alerts via SMS< web push, and Facebook Messenger. By providing these different channels, you can cater to shoppers who don’t want to divulge their personal information or just shoppers who prefer a specific channel over the other.
Setting up back-in-stock alerts on your Shopify store is easy with Back in Stock – Restock Alerts, the best back in stock app shopify. The Shopify back in stock app lets you instantly enable back in stock widget on product pages, customize how it looks, and automate messages for when the item is back in stock.